Speaking Your Brand: A Public Speaking Podcast

Episode 70: How can your wardrobe align with and reflect your brand and make you feel confident, so that you attract your ideal clients, whether you’re speaking, on video, or at a networking event? My guest is wardrobe stylist Jennifer Mackey-Mary, founder of Apple + Pear Wardrobe. We talk about what you should wear on stage and how you can use your business branding to decide what to wear, including whether or not to wear your brand colors.

Episode 69: Do you have your eye on a conference or event that you really want to speak at? How can you get selected? My guest is Erin Smith, who runs the annual Entrepreneur Summit in Dallas, Texas. We go behind-the-scenes into how event organizers select speakers, who they choose to pay and why, and what *not* to do as a speaker. Erin shares what to include in your speaker submissions to get noticed and how to negotiate your speaker fee.

Episode 68: How can you get your first paid speaking engagement? How do you figure out what to charge and how to negotiate? In this episode, you’ll hear from 7 women entrepreneurs and speakers who share how they got their first paid speaking engagement. I also share how I got my first paid gig for Speaking Your Brand and how I got paid to be a political analyst on TV news.

Episode 67: If you’ve been giving a presentation but you feel like what you do in your business isn’t well integrated into it and you aren’t getting the leads, clients, and referrals that you know you could, it’s time to stop giving that version and create one that gets you results. In this on-air coaching call, I help my guest Melissa Bennett re-work her presentation to make it more impactful for her audience and for her business.

Episode 66: I can remember talks I’ve given, especially ones on stages in front of large audiences, where it felt like an out of body experience; it was a complete blur. Now, when I do a presentation, I’m in my comfort zone. I feel confident about my material and my stage presence. That’s what I want for you too, which is what I’m sharing with you in this episode: specific techniques and strategies you can use when preparing for and delivering your talk, including what to do the day-of and on stage.

Episode 65: Have you thought about writing a book, but you’re not  sure what’s involved or even if it’s worth it? My guest today, Julie Broad of Book Launchers, answers the questions you have about the process of writing, publishing, and promoting a book. You’ll hear towards the end of the episode what’s the best way to promote and sell your book - and it’s not social media.

Episode 64: In this on-air coaching call, listen in as I coach entrepreneur Kimberley O’Brien on how she can show, not just tell, her audience how her approach is different and why her clients choose her. You’ll hear how we take Kimberley’s presentation outline and make it more impactful and effective for both her audience and for her business, and strategies Kimberley can use to select speaking engagements and make the most of the ones she says “yes” to.

What opportunities are you missing out on because you don’t have a signature talk? In this episode, I share why having a signature talk is critical for your business and your personal brand, including examples of what makes a great signature talk (and how it’s different from a training).

Episode 63: Have you been to conferences and events and, during sessions, you see lots of people in the audience on their phones? And not using their phones to take notes, but to do other things because they’re not engaged with the speaker. How can you keep your audience interested and off their phones? In this episode, I share 5 mistakes I see speakers make that turn off their audiences - and specific techniques you can use instead to keep your audience engaged and learning.

Episode 62: My guest today, Stacey Brown Randall, believes we should *not* ask for referrals. Instead, she advocates a better way. Listen in as Stacey and I talk about why she believes this, the system she teaches her clients for getting referrals (without asking!), and as speakers, how we can approach getting referrals for speaking engagements.

Episode 61: Developing your own framework can be a game changer for your business and presentations. It differentiates yourself from others in your field, it makes it easier for your audience and clients to understand what you do, and you’re creating intellectual property. Listen to this episode to learn how to identify your framework and how to use it in your presentations.

Episode 60: In this on-air coaching call, I help business strategist Joanna Sapir simplify her presentation content, so that it’s more useful for her audience AND gets her better results for her business. Your presentation needs a spine, a clear focus that you can hang all of your points and examples onto. Otherwise, your audience can get confused and overwhelmed, leaving them less likely to want to buy from you.

Episode 59: Have you heard the phrase “sell from the stage”? The idea is that you pitch your programs and products to the audience at the end of your presentations. However, when preparing your presentations and delivering them to your audience, “selling from the stage” is the wrong approach - and I’m going to explain why and share with you 5 things you can and should do in your presentations to get leads, clients, and referrals.

Episode 58: How can you reach your highest potential in speaking and business? For many years, I felt that I had to learn and master anything I came across in my businesses, from coding and SEO to marketing and PR to graphic design. Each of these areas are specialized and require not only certain skills but also constant upkeep. Sounds pretty crazy, right? But, I know many of you are trying to do this all as well. The downside is that this is costing us - and in more ways than you may think.

Episode 57: Why use story structure? Simple: It’s what makes us human. You want to make sure the content you’re sharing is compelling, keeps your audience interested to the end, and invites them to take action, whether you’re hosting a podcast, being interviewed on one, or giving a presentation.