Speaking Your Brand: A Public Speaking Podcast
Summary: More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.
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- Artist: Carol Cox
- Copyright: Copyright 2017-2019 by Speaking Your Brand. All Rights Reserved.
Podcasts:
Episode 85: When’s the last time you asked yourself: “What do I *really* want? What’s right for me *right now*?” And then what happens if the business you’ve been building is not quite the right answer. You can either ignore the answer and try to go down the same road, bumping into obstacles along the way. Or, you can pivot your business model to better align with your mission, your lifestyle, and opportunities you see. This is what my guest Katie Krimitsos, founder of Biz Women Rock, recently di
Episode 84: There are many, many ways you can get visibility for yourself and your business. But, you can’t do all of them at the same time. You have to choose which are the best ones based on where you’re at in your business, where your target audience is, and what’s going to be the most effective. In this on-air coaching call, I help my client Wendy Zanders, a professional home organizer, decide where she should focus her visibility efforts.
Episode 83: How can you expand your network and reach new people?Collaborating with others who share a similar mission, vibe, and audience can be one of the best ways to do that. My guest is Baily Hancock, a Collaboration Consultant who teaches people how to collaborate with their community to achieve their goals. You'll learn specific strategies and examples you can use to identify partners and reach out to them.
Episode 82: How can you create an emotional connection with your audience? Even if you *think* you have a topic that doesn’t lend itself to creating an emotional connection, there are ways you can pull your audience in. In this on-air coaching call, my guest Leanne Kabat and I brainstorm about how she can create an emotional connection with her audience in her presentations.
Episode 81: What separates a great speaker from a so-so one and how can you be a great one? I recently attended a 3-day conference (Podcast Movement) and took notes during the keynotes and breakout sessions on what the speakers did well and what could have been better, so you can take these tips and apply them to your own presentations.
Episode 80: Do you know what makes your approach and process unique? In this on-air coaching call, I help my guest Anne Torrez find what makes her coaching approach unique, so she can better articulate her brand message, whether she’s speaking to a group, being interviewed on a podcast, or talking with a prospective client.
Episode 79: In this on-air coaching call, you are truly a fly on the wall as you’ll hear my guest Coryne Forest and I brainstorm what her framework should look like (a circle, triangle, rectangle, etc.) based on how she helps her coaching clients (see episode 61 for more on frameworks). We come up with a really unique shape that at a glance shows the key elements and outcomes. Want to know what her framework ends up looking like? Listen until the end!
Episode 78: What is it like to travel around the world, from Europe to China, to speak - and get paid for it? My guest is Annie Mori, a licensed pediatric occupational therapist and founder of playSense, based in California. Annie is paid to travel internationally several times a year to conduct trainings and workshops and to be a keynote speaker at conferences.
Episode 77: balance the WHAT, the WHY, and the HOW of what you teach related to your business and your offer. My guest is Libby Rothschild, a registered dietitian who helps other registered dietitians build their businesses and use social media, especially Instagram, effectively. With her partner, Libby offers an online course and masterminds.
Episode 76: We’re going deeper into why stories matter - not just for our presentations, but for understanding ourselves, our place in the world, and our identity - who gets included and who is excluded in the stories we hear and the stories we tell. My guest is Leena Nasser, who is Executive Director of The Chopra Institute in NYC. Leena explores the question of how experiential storytelling, told orally, or spatially impacts the mind-brain connection, identity and behavior.
Episode 75: Do you feel like everything’s already been said about your topic and that your audience has heard it all before? Let me assure you that sharing your own experiences, knowledge, and examples *will* set you apart. The key is to have a unique angle and to align your presentation content with what you do in your business. In this on-air coaching call, you’ll hear how my guest Regina Byrne and I find what she should center her presentation around.
Episode 74: In this on-air coaching call, you’ll learn how you can shift the content and flow of your presentations to increase conversions (leads, clients, and referrals) at your speaking engagements. My guest is April Caldwell, who helps professional women manage their money and achieve their financial goals. April hosts a monthly in-person event for women and also speaks at other groups, but isn’t getting the leads and clients that she knows she can.
Episode 73: Being a guest on podcasts is great for brand awareness, credibility building, networking, and lead generation. How can you pitch podcasters the right way so they want to have you on their show? In this episode, I talk with Nicole Holland of Interviews That Convert on what to do and, just as importantly, what *not* to do in your podcast pitches; how to turn listeners into leads; and specific tips on how to be a good podcast guest.
Episode 72: Speaking in front of the right audiences with the right message can position you as an expert in your field, showcase your business, build relationships, and lead to clients and referrals. Have you been getting the results you want from the speaking engagements you’ve been doing? What you need is a clear and intentional speaking strategy and a powerful signature talk. You’ll also hear success stories of other women speakers and how they’ve used speaking strategically to grow their business
Episode 71: You’ll notice that the title of this episode is in the definitive: using humor in your talks *will* get you more speaking engagements. I don’t mean you have to add a stand-up comedy routine to your presentations. Rather, as my guest Kathy Klotz-Guest and I talk about in this episode, using humor and improv techniques makes you more relatable to your audience, allows you to be present and in the moment, and provides for a richer learning experience for the audience.
