Speaking Your Brand: A Public Speaking Podcast
Summary: More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.
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- Artist: Carol Cox
- Copyright: Copyright 2017-2019 by Speaking Your Brand. All Rights Reserved.
Podcasts:
Episode 41: I take you behind the scenes of a presentation I recently gave at BizChix Live, a 3-day conference for women entrepreneurs. The title was “Your Visibility Roadmap: Growing Your Business, Brand, and Influence.” I talk about how I created the presentation itself, an overview of the content, how I prepared, and the feedback and results I got, including feedback I received from one of the attendees that stopped me in my tracks - something you need to hear too.
Episode 40: Have you ever felt scared to say or publish something, but you knew you had to do it? That’s what my guest Sophia Eng did a few months ago when she wrote and published “Hear Us Roar: A Manifesto for Women and Minorities in Startup, Tech, and Business Communities.” She knew that if she wanted other women to speak up, she had to do it herself.
Episode 39: What kinds of personal stories should you share in a business context? How personal is too personal when sharing stories publicly? How do you get past the fear that creeps up when you’re about to share something? My guest Lisa Woodruff, founder of Organize 365, and I talk about how and why she shares personal stories on her podcast and blog and how that has impacted her business growth.
Episode 38: Creating and hosting your own local workshops can be a great way to add a revenue stream to your business and reach prospective clients who get to know you as an expert and then want to work with your further. My guest is social media strategist Valentina Escobar-Gonzalez, who has built a good part of her business through local workshops, partnering with the chamber of commerce and SBA in her town.
Episode 37: Webinars are an excellent way to increase awareness of who you are, what you do, and how you help people, plus they’re a lot of fun (at least I think so!). In this on-air coaching call episode, I help professional makeup artist Samantha Agostino with the content of her webinar. We review her past webinar and how to improve it to make a stronger connection with her audience and get them interested in her program.
Episode 36: Business can be a vehicle for social impact and positive change. But, oftentimes, entrepreneurs who see themselves as changemakers can get tripped up with money blocks, trusting their idea, and figuring out how to turn their idea into tangible growth. That’s where my guest Geraldine Carter comes in. Geraldine and I discuss her background and early adventures traveling the world, the impetus for creating Climate Ride, the struggles she sees changemaking entrepreneurs go through, and much more.
Episode 35: Moderating a panel, or being on one, can be a great way to increase your visibility at an event or conference. But, as the moderator if you’re not careful, panels can quickly go off on tangents or end up with one person dominating the conversation. My guest Natalie Eckdahl has moderated several high-profile panels over the past year, including at Social Media Marketing World and Podcast Movement. Along the way, she’s learned strategies and lessons that she shares in this episode.
Episode 34: How do you approach selling, whether it’s your product/service or yourself for speaking engagements? Do you schedule time and make it a priority or do you tend to procrastinate on it because you don’t like “sales” and you’re not sure what to do or say? My guest Nikki Rausch, founder of the Sales Maven, walks us through how to do the sales process, from prospecting to closing, in a way that feels good for both you and the other person and builds a relationship, not a transaction.
Episode 33: Ah, interns. The promise of inexpensive (or even free) labor as you’re growing your business, especially when you’re in that hard point between having too much work to do yourself but not having extra revenue to hire someone. But, there’s a catch. Interns come with responsibilities for you as the business owner (as well as legal regulations). My guest Isabella Johnston is known as the “intern whisperer.”
032: [Coaching] Finding Your Signature Idea and Angle with Adrienne Borgersen
031: [Coaching] Narrow Your Niche and Your Offer for Better Results with C S Wurzberger
Episode 30: I share examples of how you can create presentations that are personal and memorable for your audience and how, by having a signature talk, you create consistency with your message. I talk about the 3 C’s of Stand-Out Speaking: Consistency, Connection, and Context.
029: [Coaching] Networking the Right Way to Save Time and Find Speaking Opportunities with Dr. Carmen Landrau
028: Aligning Your Mission with What Your Customers Want with Bruce Friedrich of the Good Food Institute
027: Building Your Brand on Values and Vision with Marci McCue of Flipboard
