Speaking Your Brand: A Public Speaking Podcast

Episode 115: What happens when lots of good things start happening to you and your business, as more people and organizations are recognizing you as a rising star in your industry? You may be tempted to back off your visibility, thinking the organic growth will continue. However, an even better strategy is to accelerate your visibility. My guest, Wendy Glaister, shares why she decided to hire a PR firm to help book TV appearances, speaking engagements, magazine features, Instagram takeovers, and more.

Episode 114: What are the elements of being a thought leader? As a speaker, you are seen as a leader, an authority, an expert in your space, which is why many of us want to speak to share our big idea to larger audiences. In this episode, my guest Lisa Zawrotny, holistic productivity coach, and I talk about how she’s going to be putting herself out there with her new message and signature talk, including in speaking engagements, workshops, webinars, a book, and potentially a TEDx talk.

Episode 113: I gave this presentation on E.P.I.C. content 4 times to 4 different groups in a recent 2-week period. Whew! In this episode, you'll hear the presentation itself as well as why I decided to include certain things, like video and music clips. You’ll also learn what E.P.I.C. stands for, how to use it for your content and presentations, and the transformation you’ll see for yourself and those you serve.

Episode 112: If you have multiple aspects of your business or of the work you do with your clients, it can be challenging to figure out what’s the best topic and content to use for your signature talk. Should you just pick one? Should you have 2 different signature talks? Should you try to combine them? The answer is, it depends, on a number of things. In this episode, my guest is Teresa McCloy, who was facing this question when we first spoke a few months ago. You’ll hear why we selected the topic we d

Episode 111: As an entrepreneur, one of your most important roles is being the face and voice of your business, which means speaking, being a guest on podcasts, and appearing in the media. However, as our businesses grow, we oftentimes get so busy that we put speaking and visibility on the back burner, even though that's what built our business. How can we get more time in our business for ourselves so we can make speaking a priority? Listen in to my conversation with Adrienne Dorison of Run Like Clockwork.

Episode 110: When you speak at a conference or trade show, have you thought about how you can invite the audience to continue the conversation with you after your session? In this episode, my guest Sue Monhait shares strategies she uses when she speaks at trade shows - and she’s done it a lot! Sue is delightful and you’ll hear her experience come out as we talk about how she makes the most of speaking at trade shows.

Episode 109: This episode is jam-packed with what you need to know to put on your own paid workshop. I recently co-hosted a workshop on Personal Branding and Visibility with Diane Diaz, founder of The Brand Teacher and a Speaking Your Brand coach. From deciding on the topic and price to selling seats to determining the agenda, we lay it all out for you, so you can successfully put on your own paid workshop.

Episode 108: You want to feel more confident and prepared for your speaking engagements, especially if it’s your first first time delivering your signature talk or a big keynote or a TEDx talk. But often, our minds get in our way. In this episode, Candice Czaplak shares with us specific techniques, using NLP, we can use to feel more confident and to prepare ourselves for being on stage or in any situation where we want to perform our best.

Episode 107: I love this line from my guest: “Our brains are lazy.” That includes your audience’s brains (no offense). Knowing this, how can you make your presentations more brain-friendly, engaging, and persuasive? In this episode, Melina Palmer, who has a Master’s degree in Behavioral Economics, shares with us how we can use behavioral economics principles to be better speakers. Melina breaks it down for us in simple and straightforward strategies we can use right away.

Episode 106: We hear the term “personal brand” a lot, but do we know exactly what it means and how to use our personal brand to get more speaking opportunities? Imagine getting requests from organizers to speak at their conferences and events without you having to pitch them and, even better, getting paid speaking engagements. That’s what having a powerful personal brand can do for you, as my guest Diane Diaz shares in this episode.

Episode 105: Get ready for a whirlwind conversation on all things speaking! I guarantee you will learn something you didn’t know before. For instance, do you have a walk-on song? Don’t know what a walk-on song and why you need one? Definitely listen in to hear Mia’s and how to choose a good one. We also talk about how to open and close your talk, and we get real about gender pay parity for speakers.

Episode 104: You may have a twinkling of an idea for your topic for your signature talk, keynote, or TEDx talk, but perhaps you’re not sure where to go from there. How can you take your idea, expand upon it, and make it your own? In this on-air coaching call, you’ll hear the key questions I ask my clients to help find their core message, including the one question that tends to be the most useful.

Episode 103: If one of your goals is to become a keynote speaker, this on-air coaching call will help you identify the stepping stones to get you there. My guest, Laura Gallaher, wants to know how she can become a keynote speaker, including a paid one, as well as how she can find other speaking engagements where her ideal clients would be in the audience. Listen in.

Episode 102: Have you thought about expanding your visibility strategy to include “traditional” media like TV, radio, and magazines? Appearing on TV and radio as a political analyst over the past 12 years has been a vital part of building my personal brand and visibility, not only in my local market (Orlando) but also using those clips on my website and social media to build credibility. So what’s the best way to get started? Publicity expert Amanda Berlin tells us in this episode.

Episode 101: What trends are on the horizon that you can capitalize on to get better speaking engagements and to get better results from them? What are conferences and events looking for in their speakers and the topics they select? In this episode, you’ll learn 3 trends you can apply to your presentation content and delivery that can make the difference between a so-so speaking engagement and one that makes an impact.