Life on Fire TV (Video) – Online Business Coaching With Nick Unsworth

108: How to Catch a Shark - Anthony Amos on Strategies to Attract JV Alliances

Ever wondered how to get JV partners? Here today to tell us how to get BIG JV partners is Anthony Amos! Author of the book, “How to Catch a Shark”, Anthony shares his tips on how to create relationships with influential people. Anthony notes that when it comes to creating business ventures with highly successful people, rather than attempting to approach the person directly, you are far better off meeting them through one of their existing contacts who is worthy for them to take notice. What he found was establishing a relationship starts with truly being congruent with the influencer. One way to determine whether that’s possible is to study personality types. First, it starts with knowing your personality type. From there, it’s studying the other types that exist so that you can quickly identify characteristics upon meeting people in order to better understand them and better communicate with them. When structuring your “offer” (aka, what you want from the “shark”), you will be successful far more often if you seek to add value first. Nearly everyone who approaches major influencers and highly successful entrepreneurs is looking to take before they give, which is the total wrong approach. So, what should someone new do? The main thing is just keep moving forward and take imperfect action toward your business goal. That will always trump sitting around and trying to plan out every detail before beginning. There will inevitably be things in your business that you don’t like doing or shouldn’t do. Anthony’s advice is to bring in other people to handle those tasks and give them a percentage of the revenue and ownership for doing so. You always want to retain control of your business, but all that requires is 51%, which leaves you 49% to work with! Your playbook is: 1. Get your concept to market as quickly as possible. 2. Refine your concept based on real world testing and results 3. Seek out partners who can come on board and assist with the aspects of the business you need to delegate 4. Position yourself to add value to your “shark” Ultimately, people want to connect with other people who they like. As Anthony puts it, “The authenticity of your personality is the creation of everything you want.” So, take massive action, seek to add value, and start working on your “shark plan” today! And, for more from Anthony, make sure you visit his website at TheAnthonyAmos.com and grab his book, “How to Catch a Shark”! If you enjoyed this interview with Anthony, please write us a review in iTunes telling us what you love about Life on Fire TV and leave us a 5-star rating. Thank you for subscribing to our podcast in iTunes! You can do ANYTHING!

Business coach, Bill Baren, joins us for this session of the Life on Fire Virtual Summit to talk coaching, mentorship, determination, and success! Bill’s start in the real world came just after graduating from Stanford with a degree in computer science. So, where did he go from there? The music business, of course! (Against his parents wishes!) At his peak, he had a small, independent record label, a music store, 85 employees, and over $10,000,000 per year in gross revenue. After realizing he wasn’t living his true calling, he sold off his business, and planned to regroup while living off of his 5 year payment coming from the sale of his business. The payments stopped after month 4. So, with a newfound urgency Bill was lucky enough to come across coaching. Bill spent the next 4 years working toward becoming a business coach. It wasn’t until he started failing even further before he finally developed a repeatable system that worked for him. And, after making $25,000 per year for 4 years, Bill’s income jumped to 6-figures within 6 months of putting his new sales process in place. What Bill did was become a master sales communicator. And, in his process, his communication is 85% about listening and only 15% about speaking. By truly understanding what it is someone desires and helping them see and feel that it’s possible, that’s how you create success with them. As Bill says, “The person that can keep them feeling that pure place of possibility is the person they’re going to hire (as a coach).” For Bill, what makes a great coach is fully committing to be the coach and realizing that their experience is not about you, as the coach, at all. It’s about you being a doorway toward helping someone move forward. And, what he finds in his clients and his own life, is that consistency and unrelenting determination are the keys to success. “Everything we want goes through the island of doing what we don’t want to do first”, Bill acknowledges. In addition to his honed enrollment skills, one of the things that has undoubtedly made Bill successful is the fact that profits are not the primary driver of his business decisions. Impact on his clients comes first. Bill reveals that he’s often knowingly made decisions that made him less money because it ultimately resulted in a better outcome for his clients. Great stuff, Bill! So much wisdom packed into one interview! To get a mind map of Bill’s sales enrollment conversation process, Bill has made that available for you at BillBaren.com/fire! If you loved Bill’s interview, please write us a review in iTunes telling us what you love about Life on Fire TV and leave us a 5-star rating. Thank you for subscribing to our podcast in iTunes! Never give up!

107: Bill Baren on The Importance of a Business Coach & Mentorship

107: Bill Baren on The Importance of a Business Coach & Mentorship

Come with us behind the scenes of the Life on Fire Virtual Summit to learn how to put on your own 6-figure virtual summit! Virtual summits have some incredible benefits to the attendees and speakers, as well as the “host” or the business that is putting the summit on. Such as… - You are almost instantly positioned as an expert by virtue of proximity to your other expert summit speakers - You can immediately build and grow a targeted email list, even if you don’t have one to being with - If using paid advertising, we’ve recently seen lead costs as low as 70 cents each! - You can create an upsell process to offset your advertising cost - You will have made life-long connections to your expert speakers - You don’t have to create any of the speaker content if you don’t want to! My initial summit experience came out of my previous business failures and attending an inspiring and motiving business building event. I came home, narrowed my niche, made the decision that I wanted to be a Facebook marketing expert, and started working on the Facebook Mastery Summit. My first step was graphic design. I’m by no means a graphic designer, so found someone who could inexpensively create a great look for my summit as I knew that was key. Next, I used the sophisticated look of my summit to attract my “anchor” speaker (a well-known authority in my niche). And, once I had my anchor speaker locked in, it was easy to approach and get commitments from my other speakers! As a result of bring on 10 speakers, I was able to create an email list of 5,500 people, and I sold the recordings of the speaker sessions for $497 and generated $105,000! And, throughout the process of building my own business, interviewing other experts, and running my own Facebook ads, my knowledge level quickly reached “expert” status as well. Once you hold something like a virtual summit, if marketed correctly, you have the appearance of being “everywhere”. People who are in your ideal target audience, as well as other experts on your topic will have seen your ads, seen your name mentioned in multiple people’s emails, and depending on how you release the content via YouTube, a podcast, etc., you appear to be everyone from a content standpoint too. THAT is how you make a splash and enter the marketplace as a leader. Here are the steps to follow to put on your own summit! 1. Narrow your niche - You have to have a targeted message to a targeted audience. 2. Modeling - Who do you want to be like in your niche and what can you learn from them? 3. Select your ideal customer - Who do you want to serve and what do they need? 4. Name your virtual summit - What do you want to be known for? 5. Graphic design - Design matters! LeadPages is a great option! 6. Get your anchor speaker - You may decide to let them sell their course or product 7. Get more speakers - Leverage your anchor speaker to get the others! 8. Launch traffic - Set the start date, get your speakers the info they need to promote, and start promoting 9. Facebook ads - If your budget is at all permitting, definitely test Facebook ad traffic to your summit 10. Deliver the sessions - This can be as easy as setting up a group phone line! 11. Repurpose your content - Consider releasing your summit content as a Podcast, a book, or even a physical training product! Now, I realize seeing this list and putting it all into action if you’ve never done it before can feel a little overwhelming, no matter how fired up you are to get it going and how much you know it can impact your business. So, I’m taking on a small group of personal coaching clients,

106: How to Create a 6-Figure Virtual Summit

106: How to Create a 6-Figure Virtual Summit

We are so excited to feature our partners on the Life on Fire Virtual Summit, Mike & Robin Pisciotta, in this special session to speak on how to build your authority, list, and profits with a virtual summit! For Mike and Robin, their Life on Fire, their reason for wanting to be entrepreneurs, can be summed up in one word, Freedom. Isn’t that what we all want as entrepreneurs? Well, the road to achieving that isn’t always a predictable, simple straight line. Mike and Robin had to completely start their business models over from scratch 3 times after they were forced out of their physical business location due to eminent domain and redesigning their online business. However, what they gained in all of that was real life experience, which they were soon able to leverage… Within 90 days of changing their business model, they planned and hosted their first summit. One of the biggest benefits of creating their summit was INSTANT authority and instant credibility. It can feel like you’re seen everywhere when you have all of your individual speakers talking about you. So, how do you get your speakers? Mike and Robin like to focus on landing their “main stage” speaker first through having their graphic design really dialed in, and having a list of the other speakers they are trying to attract. Once the look of the summit is perfected and you have your anchor speaker on board, that’s the key to being able to attract your other speakers. If done correctly, one of the biggest benefits of creating a summit is the list it can build for you. A huge tip on this is to keep in mind the types of people you’re trying to attract when selecting your speakers. It’s not just about building a list and growing your numbers, its about getting the right people on your list. Mike and Robin’s first summit built them a highly targeted list of over 5,000 people nearly overnight! And, ultimately, your summit will help you connect with your audience and be the hub for the value you’re providing. From there, they jump into the juicy part, monetization! On their summit, Mike and Robin generated over $17,000 of revenue before it even started! Then, they added an additional $21,000 by packaging it as a physical product, not to mention selling out their group coaching program and filling their private client roster! One summit was the catalyst that launched them into mid 6-figures in under 9 months! Wouldn’t it be incredible to have that kind of your success yourself? Well, we’ve decided to team up with Mike and Robin to put together our years of experience crushing it with multiple summits and teach our entire process to you. Get all the details of what you’ll learn before we close the doors at SixFigureSummits.com! We couldn’t be more excited to bring this opportunity to you! Just go to SixFigureSummits.com and grab one of the remaining spots and start building your authority, list, and profits today! And, if you got a ton of great tips out of Mike and Robin’s session, please write us a review in iTunes telling us what you love about Life on Fire TV and leave us a 5-star rating. Thank you for subscribing to our podcast in iTunes! It’s YOUR turn to have a 6-figure year!

105: Build Your List & Profits Using a Virtual Summit With Mike & Robin Pisciotta

105: Build Your List & Profits Using a Virtual Summit With Mike & Robin Pisciotta

Today’s featured entrepreneur has made millions blogging and he’s here to share with us how. We are super fired up for you to hear Ray Higdon’s story and strategies! After the bottom fell out of the real estate market, Ray found himself in a bit of a desperate situation and needed to generate income, fast. It was right at this time that he discovered network marketing. Ray didn’t have an existing online presence he could tap into, a list, or even an online funnel. He had to build his business through pure grit. And, when it comes to network marketing, it’s often a rapidly polarizing conversation. However, unlike the typical abrasive approach that way too many network marketers take, Ray’s approach was to very quickly disqualify those who were not interested. Next, when it came to blogging, his logic was that he could build and write his blog posts in a way that they had shelf life and they became assets that could continue to generate business for him for years to come. His blogging philosophy is that he’s in it for the long haul. His approaches don’t necessarily generate new income overnight, he’s not overly concerned with how each blog post is going to turn into a transaction, or with getting things perfectly search engine optimized. His primary focus is building community and asking himself, is this something my community would want to read and would get value from? For any business, the #1 reason for blogging is to build your list and build your community, Ray points out. One of the biggest mistakes Ray sees is bloggers not having any sort of free giveaway, or “lead magnet” as a way to generate more opt-ins to your list and provide more value. Ray’s advice when it comes to your lead magnet is to ask yourself, “What does my target market stay up late at night thinking about?” Speak more about their problem than your solution. And, when it comes to optimizing your content so that it has the biggest impact on your business, one simple change Ray made was to put a call to action at the end of all of your content. Your call to action may be to get your free giveaway, sign up for a webinar, or take some next step. Don’t assume your prospects always know what you want them to do next, and don’t assume that everyone who consumes your content is already on your list. Speaking of which, Ray has two great ways you can get more from him! First is his podcast, which you can find at RayHigdon.com/Podcast. And, Ray has free training which you can take at RayHigdon.com/InfoMarketing! If you thought Ray rocked on this episode of Life on Fire TV, please write us a review in iTunes telling us what you love about Life on Fire TV and leave us a 5-star rating. Thank you for subscribing to our podcast in iTunes! It’s all about who you know, so get out there and grow your network!

104: How to Blog for Massive Success With Ray Higdon

104: How to Blog for Massive Success With Ray Higdon

On this episode of Life on Fire TV, we have one of the legends, marketing and personal development expert, Brian Tracy. We dive right in with Brian to find out what he’s found to be common, repeatable traits of successful entrepreneurs. First, you obviously have to sell something to someone. However, one factor that he’s seen is that some of the most successful people already like and consume their own product themselves before they market it to others. Also, the age-old method still stands true of finding a large group of people with a similar problem and determine an acceptable solution to that problem. From there it’s down to determining the demographic, psychographic, and now the ethnographic characteristics of your ideal customer. “Your customers want you to be rich, as long as you make them happy”, Brian points out. The first step is to make them happy, then make them *happier* than your competitors do. Tracy astutely notes, whether you think you’re in customer service or not, if you’re in business, you’re in customer service. Customer satisfaction is how you measure business success. This is measured three ways: 1. Do they buy from you? 2. Do they buy again? 3. Do they bring their friends? To grow your business, Brian says, there are only 4 questions to ask your customers: 1. What should we do more of? 2. What should we do less of? 3. What should we start doing that we’re not doing now? 4. What should we stop doing completely? Siting a recently worldwide study, when it comes to predicting a businesses success, there are 3 major factors to focus on which are having clear goals and objectives (including financial goals), measuring EVERYTHING, and third, special rewards for excellent performance. When starting out, and seeing time management, Brian notes that you need to work about 60 hours a week, full blast, 10-hour days, 6 days a week. Way too many people are seeking “balance” when their starting out. The development phase of your business needs to be out of balance and more heavily weighted on your business (in the beginning) if your business is ever going to get anywhere. More valuable than any other piece of his interview, Brian emphasizes that when you’re “working”, work. Don’t socialize or browse the internet, or get caught in personal conversations or texting, WORK. Make a list of all the tasks you need to accomplish that day and start with the most important one first. The most important mindset accomplishment is to start and complete and important task first thing in the day. Finally, when it comes to being a great leader, you have to have vision. You have to know what you’re trying to accomplish every single day and you have to focus on doing your most important tasks every day. Brian has set up a fantastic leadership assessment, which you can take for free at BrianTracey.com/leadershiponfire! And, Brian has made an even more generous opportunity available for you, which is donating TWO of his courses to the BusinessBundleOnFire.com! We’ve combined Brian’s two courses, which he normally sells for over $800, along with 6 other courses, which you can get today for just $197. And, the proceeds from your purchase go directly to the Pencils of Promise foundation to help build a school for needy children. If you loved Brian’s interview as much as we did, please write us a review in iTunes telling us what you love about Life on Fire TV and leave us a 5-star rating. Thank you for subscribing to our podcast in iTunes! It’s TIME to make it happen!