Summary: Today’s featured entrepreneur has made millions blogging and he’s here to share with us how. We are super fired up for you to hear Ray Higdon’s story and strategies!<br> <br> After the bottom fell out of the real estate market, Ray found himself in a bit of a desperate situation and needed to generate income, fast.<br> <br> It was right at this time that he discovered network marketing.<br> <br> Ray didn’t have an existing online presence he could tap into, a list, or even an online funnel. He had to build his business through pure grit.<br> <br> And, when it comes to network marketing, it’s often a rapidly polarizing conversation. <br> <br> However, unlike the typical abrasive approach that way too many network marketers take, Ray’s approach was to very quickly disqualify those who were not interested.<br> <br> Next, when it came to blogging, his logic was that he could build and write his blog posts in a way that they had shelf life and they became assets that could continue to generate business for him for years to come.<br> <br> His blogging philosophy is that he’s in it for the long haul. <br> <br> His approaches don’t necessarily generate new income overnight, he’s not overly concerned with how each blog post is going to turn into a transaction, or with getting things perfectly search engine optimized. <br> <br> His primary focus is building community and asking himself, is this something my community would want to read and would get value from?<br> <br> For any business, the #1 reason for blogging is to build your list and build your community, Ray points out.<br> <br> One of the biggest mistakes Ray sees is bloggers not having any sort of free giveaway, or “lead magnet” as a way to generate more opt-ins to your list and provide more value.<br> <br> Ray’s advice when it comes to your lead magnet is to ask yourself, “What does my target market stay up late at night thinking about?”<br> <br> Speak more about their problem than your solution.<br> <br> And, when it comes to optimizing your content so that it has the biggest impact on your business, one simple change Ray made was to put a call to action at the end of all of your content.<br> <br> Your call to action may be to get your free giveaway, sign up for a webinar, or take some next step. <br> <br> Don’t assume your prospects always know what you want them to do next, and don’t assume that everyone who consumes your content is already on your list.<br> <br> Speaking of which, Ray has two great ways you can get more from him!<br> <br> First is his podcast, which you can find at RayHigdon.com/Podcast.<br> <br> And, Ray has free training which you can take at RayHigdon.com/InfoMarketing!<br> <br> If you thought Ray rocked on this episode of Life on Fire TV, please write us a review in iTunes telling us what you love about Life on Fire TV and leave us a 5-star rating.<br> <br> Thank you for subscribing to our podcast in iTunes! It’s all about who you know, so get out there and grow your network!
