Social Media Roundup: Marketing Tips and Expert Interviews for Small Businesses
Summary: Learn how to harness the incredible power of social media and how to funnel it straight to your bottom line. Social Media Roundup interviews the top thought leaders from the industry to bring you practical and actionable social media marketing advice. We boil down the jargon, weed out the nonsensical information and distill the heart of the message into easy to consume episodes. If you are a new business or looking to give your current business a kickstart, social media is marketing’s new word of mouth. You’ll learn tips and techniques to connect, capture and convert your target market on Facebook, YouTube, Twitter, LinkedIn, Pinterest and more! Our goal is to teach you the skills and mindset necessary to enhance your online presence, whether you manage it yourself or pass it off to another person to manage. We want you to see for yourself what social media marketing can do so that you can increase your revenue stream and have your customers sell for you! Join our community of hundreds of small businesses just like yours and harness the power of social media for yourself.
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- Artist: Taylor Marek | Social Media Evangelist
- Copyright: Copyright 2012 Posse Social Media. All Rights Reserved.
Podcasts:
How can your small businesses get started on YouTube? Paul Colligan, Author of Cross Channel Social Media Marketing, gives you some easy techniques for you to get started. We talked about: Taking YouTube seriously Avoiding "Analysis Paralysis" The Brown Bear Strategy Cheap video cameras under $100 Next Step Tell us in the comments how you plan on using YouTube for your business.
Just how powerful is YouTube and why is it so freaking easy for consumers and creators to use? Listen and take notes as Paul Colligan, Master of Podcasting and everything YouTube, digs into the heart of YouTube's revolutionary idea. We also talked about: Why the switch to YouTube? Why is YouTube so exciting to talk about? Why YouTube is the #1 Search Engine Can anyone use YouTube? Common Mistakes Next Step Click 'Tweet' below this episode and share it with your followers on Twitter!
Choosing the right Social Media company to work with determines your ultimate success online. Alex Boles, Social Media Specialist at Posse Social Media, breaks it down for us. We also talked about: The Team behind the social media company Are they consistent with their own profiles? Do they help educate their clients? The importance of team synergy Pick the company that works well with you Next Step Leave a comment and let us know what you'd like to learn from this podcast!
What are social media dorks and why are they so important? Alex Boles, Social Media Specialist at Posse Social Media, joins us today to explain. We also talked about: What Alex does at Posse Social Media Why Alex loves Social Media Why social media is important for ANY company If you enjoyed this weeks content, Click 2 Tweet!
Jessica Martinez, Head of Community Relations at Posse Social Media, joins us today to talk about Pinterest. We will be interviewing the rest of the team soon, so stay tuned. In this episode we talked about: What Jessica does at Posse Social Media Dedication is key in a social media company http://pinterest.com/possesm/ Pinterest and Copyright Issues The Future of Social Media
Jessica Martinez, Head of Community Relations at Posse Social Media, joins us today to talk about fan engagement. Happy Easter! In this episode we talked about: Win a Facebook Fan Page in our April Giveaway! (see banner on right) What piqued your interest in social media? 1 Fan paying $5mil. or 5 million fans paying $1? Why fan engagement will be between 1%-5% The importance of brand evangelists Always-on and seasonal brand evangelists
Erin Tillotson, the Social Media Phoenix, shares a fascinating social media story with us today. Happy April Fools Day! Don't get fooled with social media now... ;) In this episode we talked about: Know, Like, and Trust heavily influences the purchasing decision How social media changes business for the better Be Authentic and Transparent How JC Hutchins inked a book deal, please see his comment below! http://erintillotson.com/
Erin Tillotson, the Social Media Phoenix, explains to us how she is helping entrepreneurs create their powerful online presence. Erin is a wealth of information and has TONS of social media awards and certifications to boot! In this episode we talked about: How has Social Media changed your life? How Erin helps create a powerful online presence for her clients "Social Media Works" Testimonial Common Misconceptions for new businesses starting out Social Media Goals tied into overall objectives plugged into a business plan "Social Media isn't a numbers game, it's an engagement game."
Harrison Painter, from BLASTmedia, joins us this episode to chat about the mobile marketing hype. Harrison is known as the "Love It" guy and his passion shows on his blog/podcast at http://coffeewithharrison.com In this episode we talked about: The Hype around Mobile Marketing http://BLASTmedia.com http://coffeewithharrison.com
Harrison Painter, from BLASTmedia, joins us this episode to chat about the importance of social media. Harrison is known as the "Love It" guy and his passion shows on his blog/podcast at http://coffeewithharrison.com In this episode we talked about: The Importance of Social Media The Negativity on Social Media channels What if social media never existed?
Listen in to this final part of the interview Posse Social Media had with Olivier Blanchard, of Brand Builder Marketing, surrounding creating goals to overcome current obstacles in your business. Olivier has consulted with Fortune 500 companies, including Microsoft, and is an internationally recognized speaker and author of the book 'Social Media ROI'. In this episode we talked about: Why having a social media strategy may be wrong Social Media is an opportunity engine Why Comcast is a positive story on social media, but not for the reasons you think There is no inherent value in wanting to "engage" on social media and generate content Read Olivier Blanchard's Blog Access to a FREE chapter of Social Media ROI Would you like to hear Olivier Blanchard on the Podcast again? Let us know!
This week Olivier Blanchard, of Brand Builder Marketing, tackles the ever important "What's the ROI of Social Media?" question. Olivier has consulted with Fortune 500 companies, including Microsoft, and is an internationally recognized speaker and author of the book 'Social Media ROI'. In this episode we talked about: What's the ROI of your Mother? Why Gary Vaynerchuk is famous for that quote. Why asking about ROI could be the wrong approach What did you learn today? Please leave a comment!
Building upon 'Who Owns The Brand', Olivier Blanchard of Brand Builder Marketing, takes us through some scenarios on why your business should or shouldn't be social. Olivier has consulted with Fortune 500 companies, including Microsoft, and is an internationally recognized speaker and author of the book 'Social Media ROI'. In this episode we talked about: Social Media Director vs Social Media Intern Social Media Dev Team vs Social Media Department Why should my business become social? Beware the Social Business Siren Song Could you click one of these buttons below to share this episode with your friends?
A continuation of last weeks interview with Olivier Blanchard of Brand Builder Marketing. Olivier has consulted with Fortune 500 companies, including Microsoft, and is an internationally recognized speaker and author of the book 'Social Media ROI'. In this episode we covered: What does this mean for brands? Brands need to be transparent and react fast Who owns the brand? Could you take a moment and leave a comment below letting us know your thoughts on this episode?
Today on the Social Media Roundup podcast we interviewed Olivier Blanchard of Brand Builder Marketing. Olivier has consulted with Fortune 500 companies, including Microsoft, and is an internationally recognized speaker and author of the book 'Social Media ROI'. Topics covered in this episode: How Social Media has changed the Marketing World Twitter is using an old media buying mentality Customers ignore push marketing of any kind Content can be any medium now, but it is still creative What stood out to you in this episode? Leave a comment below!
