#7 Olivier Blanchard on Who Owns the Brand? – Part 2 | Social Media Roundup for Feb 12

Summary: A continuation of last weeks interview with Olivier Blanchard of Brand Builder Marketing. Olivier has consulted with Fortune 500 companies, including Microsoft, and is an internationally recognized speaker and author of the book 'Social Media ROI'. In this episode we covered: What does this mean for brands? Brands need to be transparent and react fast Who owns the brand? Could you take a moment and leave a comment below letting us know your thoughts on this episode?