#10 Olivier Blanchard on Social Media Goals – Part 5 | Social Media Roundup for March 4

Summary: Listen in to this final part of the interview Posse Social Media had with Olivier Blanchard, of Brand Builder Marketing, surrounding creating goals to overcome current obstacles in your business. Olivier has consulted with Fortune 500 companies, including Microsoft, and is an internationally recognized speaker and author of the book 'Social Media ROI'. In this episode we talked about: Why having a social media strategy may be wrong Social Media is an opportunity engine Why Comcast is a positive story on social media, but not for the reasons you think There is no inherent value in wanting to "engage" on social media and generate content Read Olivier Blanchard's Blog Access to a FREE chapter of Social Media ROI Would you like to hear Olivier Blanchard on the Podcast again? Let us know!