#6 Olivier Blanchard on Social Media Branding – Part 1 | Social Media Roundup for Feb 5

Summary: Today on the Social Media Roundup podcast we interviewed Olivier Blanchard of Brand Builder Marketing. Olivier has consulted with Fortune 500 companies, including Microsoft, and is an internationally recognized speaker and author of the book 'Social Media ROI'. Topics covered in this episode: How Social Media has changed the Marketing World Twitter is using an old media buying mentality Customers ignore push marketing of any kind Content can be any medium now, but it is still creative What stood out to you in this episode? Leave a comment below!