Ray Edwards Show

Today it’s just my special guest and me. But never fear, Tiffany, Sean, and Adriane will be back very soon. For the next few weeks, I’ll be sharing some interviews I did with great copywriters. I asked them to share their philosophies about how to write copy that sells. This week I’m interviewing David Garfinkel, the world’s greatest copywriting coach. But first… Click here to download or listen to this episode now. Spiritual Foundations: I want to encourage you to remember some important things as the week begins. In this week’s Spiritual Foundations, I talk about… (1:30) The one attribute most likely to help you approach every activity with excitement and enthusiasm. When you choose to approach each day in this way, you’ll remember that there’s a reason for everything that happens in your life. (2:30) The sometimes “hard-to-swallow” encouragement Paul gave to the Thessalonians. This one’s tough because sometimes we can’t see how it could possibly be God’s will for us. (3:15) Why I occasionally want to ask God, “why didn’t you do something about this?” It’s a question that helps me to remember what NOT to do in my everyday behavior. Hint: It’s one of those Proverbs that actually has a lot to do with being a copywriter. (3:45) What I learned from the owner of a Virtual Assistant business about my regular choice of words. It’s a small hinge that opens a big door of possibility. (4:40) What none of us can do if we expect good things to come in our lives. It’s not easy, but I want to encourage you to really give this a try. Ray's Tip Of The Week Today I want to feature one of my favorite new gadgets. I’ll tell you… (5:18) What never to go without on an airplane. Not only does this gadget make the flying experience more bearable, it even effects how tired I am at the end of the flight. (6:05) What always helps me leave the plane feeling refreshed and energized. I have a new enthusiasm for one of these things. The other is something I’ve been doing consistently for years that never fails to give me a boost. Episode Sponsor: (6:46) I have a question for you. Does your copy keep you up at night? Do you have a sales letter that’s not making sales for you and you wish you could fix it, but you don’t know how? Have you questioned, “Am I any good at copywriting? Is my copywriter any good at copywriting? What do I do about this, Ray?” Well, we’re offering a new service through my agency, Inklings, LLC. RayEdwards.com/CopyFix. I used to review copy for people on screen, doing a line-by-line edit of the copy. I showed them how to fix it so they could improve their conversions. And when I did this, I charged $10,000. But right now you can get the same service for just $2,500. We’ll go through your sales letter top to bottom, stem to stern, sentence by sentence, paragraph by paragraph. We’ll show you the opportunities for improvement, the things that need to go, the things you need to add. And our goal is to improve your conversions, not incrementally, but exponentially–by a multiple. I can’t guarantee that of course, but what I can guarantee is we will make your copy better than it's ever been before. The problem is, there's only a limited number of spaces for this kind of service because it's very time consuming and individualized. So go to RayEdwards.com/CopyFix before the slots fill up and enroll in the “Copywriting Fix Program.” Feature Presentation: My guest today is David Garfinkel. He’s one of the most respected copywriters and copywriting coaches in the world. He’s worked with businesses in over 100 different industries including well-known companies like IBM, United Airlines, Pacific Bell, Time Life Books, and MCI. We talk about… (10:55) The dream job David left to become a freelance copywriter. His friends and family thought he was crazy, but even though he was super successful, the better he did in his regular job the more unhappy he became. (11:55) The ad for an unorthodox newsletter that changed everything for him. He read it 20 times and still couldn’t wrap his head around it. But somehow he knew it was the path to his future career and happiness. (13:20) How one of his first sales letters went on to make over $40,000,000 for his client. Even though it was less than 1,000 words, this ad ran for 8 years unchanged. If only he’d been paid more than $300 to write it, or at least, signed a royalty deal. (16:50) The secret almost all newbie copywriters, and even some advanced copywriters can’t get through their thick skulls. This one thing can make the difference in almost any copywriter’s career if they only surrender to it. (17:30) The outlandish practice used by novelist Stephen King and screenwriter Aaron Sorkin that can turn almost any copywriter into a copy magician. It’s not pretty or sexy. And the reason almost nobody uses it is because it’s so painfully tedious. (20:50) A perspective-shifting and completely fresh definition of “the 1%” and how it applies to copywriting. It describes the giant chasm between the 99%-ers and the 100%-ers. (22:24) The stupid-simple key to extraordinary results. How these 5 little words change everything.   (23:52) What Tony Robbins learned from coaching a top cosmetic surgeon and how it applies to the difference between being excellent and becoming outstanding in your chosen field. It’s one of those 2mm changes that turn regular people into masters of their craft. (27:35) Why David dropped out of a prestigious Ph.D. program. The idiotic academic mindset that tipped the scale and helped him see how advanced formal education was harming his career as a copywriter. (29:01) The tragedy David’s mother experienced and how it fuels his drive to pursue lifelong growth and learning. Everyone has fears when it comes to their eventual death. But what David saw his mother go through caused him to up his game as a way of staving off any potential hereditary effects of his mother’s condition. (31:48) The famous author David worked with and what he learned about life and productivity from this marketing master. The take-home lesson we all need to remember about not missing opportunities to meet people who’ve influenced us before it’s too late. (37:00) Why David doesn’t take many clients anymore and what he does instead. After many years or working in the industry, his new focus makes him feel more fulfilled and able to give greater value than any other practice he’s used before. (52:32) Who David spends most of his time working with today. It’s a select group of like-minded people, many of whom have gone on to have remarkable success in their copywriting careers. (54:05) The “inner game” of copywriting and the demons that come along with it. Why mindset is more important than tactical writing skills to most copywriters and how David helps them develop this part of their identity. If you’re a working copywriter and you want to get in touch with David Garfinkel for some coaching, you can reach him at GarfinkelCoaching.com. Resources RayEdwards.com/CopyFix Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

NOTE: The title of today's episode is the work of Ben Settle, who promptly smacked my wrist for grabbing one of his old subject lines – and rightfully so. Ben is a friend – but we don't steal from our enemies. We certainly don't steal from our friends! So sorry, el Benbo. The slight was not intentional, but that don't make it right. We changed the name of the episode to reflect Ben's ownership of the term, and we also changed the graphic for the post. Finally, I emailed out subscribers explaining this to them. We do credit Ben in the episode itself – that was always there. And now… on with the show! The week we were recording this we were heading to San Diego for one of the best conferences in the online marketing industry, Social Media Marketing World. Sean and were all excited for another reason. The city of San Diego now has Lime Scooters which make enjoying a downtown area so much more fun! We start this week’s episode talking about… (1:09) Why Tiffany thinks Sean needs a date and how she plans to make this happen. (3:15) Why Social Media Marketing World is such a great conference and how it helps you avoid the crooks and scumbags of internet marketing. (9:13) Why Jesus encouraged his followers to be like snakes, even though snakes are usually compared to Satan. We also discuss… (13:40) The three reasons why most companies have what Ben Settle (at BenSettle.com) calls “phantom pooping prospects” and what you can do to help these customers feel calm and confident when it’s time to buy. (18:42) Sean’s journey in applying Seth Godin’s most exciting recent teaching… “People like us do things like this” …  to the Revel77 Coffee Shop. (45:10) My answers to more of Tiffany’s embarrassing questions about things like sacrificing your organs, deciding whether to travel to the past or the future if time travel was a real possibility and why you might consider avoiding the shower for a month. Click here to download or listen to this episode now. Ray’s Tip of the Week: (7:41) This new duo of apps is helping our team be more consistent and classy with our Instagram Stories. (8:10) Why the free templates for this app kind of suck and what to get instead. Spiritual Foundations: (9:25) The New Testament verse that urges you to be like a snake and how it can save your business. (11:59) Why the common idea that Jesus was always meek and gentle is completely wrong and why the Lamb of God suggested we take a leaf out of the Serpent's playbook. Feature Presentation: (13:40) Why many of your company’s prospects are like dogs sniffing around for the perfect place to poop. They circle, they look like their going to do the deed, and then they move on to another spot asking themselves, “is this the perfect spot for me?” (15:22) What business owners need to learn about their “phantom pooping prospects.” This lesson can help even the most constipated buyers feel safe and comfortable enough to make a smooth move into your business. (15:40) The three mistakes most businesses make with their “phantom pooping prospects.” Each of these mistakes is easy to fix. All it takes is a little empathy. (18:42) The live “consulting call” that shows you how to apply master-marketer Seth Godin’s revolutionary teachings to your brick and mortar business. As Sean takes the conversation into an extended tangent about the running of Revel77 Coffee Shop, you’ll discover the high-level psychological reasons for making certain judgment calls in your business and how they can either help or hinder your marketing success. (30:20) Why simple questions like “who is your perfect customer” and “what’s the real problem you’re solving” can fix even the most complicated decisions in your company culture. Even the challenges of creating a unique atmosphere and being different than others in your market all come down to these basic questions. (37:55) Why something as simple as “punch cards” in your store can spoil your company’s image and put you out of business. Even the dilemma caused by giving your customers what they want and seeking uniqueness in your market teaches you something important about your phantom pooping prospects, what kind of dogs they are, and how best to serve them. Tiffany asks embarrassing questions: (45:10) What was one of the most difficult things you’ve had to overcome, apart from the physical challenges you have with Parkinson's disease? How a submarine commander played by Matthew McConaughey can help everyone overcome the scariest unknowns in life. (47:27) Would you rather sell one of your possessions or one of your organs? And if it’s an organ, which one? (48:40) Would you rather give up bathing for a month? Or the internet? (49:26) Would you rather have hands that kept growing as you got older or feet that kept growing as you got older? (50:15) Would you rather be transmitted permanently 500 years into the future or 500 years into the past? EPISODE SPONSOR: This episode of the Ray Edwards podcast is being brought to you by the Ray Edwards Certified Copywriter Training. This is your opportunity to become a professional copywriter. Or if you already are one, to expand your reach and credibility by becoming certified by one of the most sought after most acclaimed copywriters in the online direct response marketing field. And it feels a little weird to say this, but that would be me, Ray Edwards. I would love to work with you and help you get certified as a copywriter that we can recommend and put our endorsement and stamp on and say, “this is a person you could hire to write copy.” If you want more information about the certified copywriter program, simply go to RayEdwards.com/training. FREE BOOK: This episode of the Ray Edwards podcast is brought to you by, the book, How To Write Copy That Sells: The Step-by-Step System for More Sales, to More Customers, More Often. This is the definitive summation of my best knowledge and ideas about writing copy that sells without sounding or feeling salesy or pushy. Right now you can get a copy of my book absolutely free. All we ask is that you help out with the shipping, $7 anywhere in the world. Right now, while it’s on your mind, go to RayEdwards.com/freebook to request your copy today. I know it will help you sell more of whatever it is you sell. That’s RayEdwards.com/freebook. Resources www.RayEdwards.com/freebook www.rayedwards.com/training Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

This week we’re taking off the gloves! My son Sean and I–along with Tiffany and Adrianne–get down and dirty in a heated discussion about Capitalism and Socialism. It all started with a controversial Facebook post I wrote about why I’m a proud Capitalist Pig… oink, oink! We’re also going to talk about… An online tool that allows you to “exponentialize” your social media content. You can create content one time and have it show up in many different social media platforms, “automagically.” The time I fell into the dangerous trap of judgment. Why and when you should or should not judge others and what the consequences of doing so can be if you’re as careless or insensitive as I was. Why Sean and I believe Socialism is “evil.” How a government based on Socialist financial ideas is holding a gun to the head of every business owner. How to put out the fire of a heated political debate. Hint: all it takes is a quick Q & A about hoverboards, 10-inch bellybuttons, and tastebuds in your butt… You’ll see… Click here to download or listen to this episode now. Spiritual Foundations This week I share what I learned from a painful “foot-in-my-mouth” situation. The worst part was, my words were directed at a friend was dying from cancer… I ate a heap of humble pie as a result… (1:45) With weeks to live, my friend told me how much the ministry of a famous TV pastor meant to him. Hear how insensitive I was and what it taught me about being quick to pass harsh judgment. (2:35) Patiently allowing me to explain why I thought this TV minister was theologically wrong, my friend gently helped me see what a fool I was being. I had let my judgment of the minister cloud my mind and make me blind to the more important, more truly ‘Christian’ lesson my friend taught me. Ray’s Tip of the Week: (3:52) This is the coolest service I’ve seen in a long time. Are you a content creator like me? If so, you won't want to miss this ‘tip of the week’ … it will change your life! (4:05) Use this tool to repurpose to content across the internet. For example, do you host a podcast? This tool converts your episodes into several shorter, engaging videos. It posts them to all the major platforms “automagically.” Imagine the amount of time this will save you and your team! Feature Presentation: We had all kinds of fun and got pretty riled about the ideas and ripple effects of Socialisms and it’s pervasiveness in our culture. (5:30) Hear the word-for-word “rant” I posted on Facebook about being a Capitalist Pig. Get a load of some of the outrageous 184 responses I got. I won’t use the 4-letter words, but you’ll get the gist. (6:46) Why one of my friends suggested I run for President in 2020. Ha! Fat chance! But… just in case… #RayEdwards2020. (8:01) Sean shares 2 socialist “horror” stories from the family coffee shop, Revel77. The real threat to their business and how he’s not going to put up with it anymore. (10:00) Why remaining silent when evil ideas are spread is almost as bad as spreading them yourself. How this discussion prompted a zinger of a comment from one of my friends… “Don’t expose people to the truth. They’re very fragile.” (11:40) What people started assuming about my beliefs based on the few things I said. This drives me bananas! (11:59) Tiffany’s thoughts about the ridiculousness of a $15/hour minimum wage. What is says about the people who get this kind of pay with little to no education and how it’s harming society. (12:42) Adrian shares her thoughts about minimum wage and how hard she had to work early in her career to get that kind of money. Why it’s not fair to pay someone the same amount when they have little to no training. (13:59) The benefits of being paid on merit. Why do people think that somehow it’s my fault if the Walmart Greeter doesn’t make enough to support him or herself? (15:27) The most undemocratic thing a country can do. The only two ways governments get money to fix social ills. (16:18) Why we’re all in a constant state of “dilution.” How the government dilutes the value of the dollar with either of its methods of increasing the amount of cash available in the economy. (17:50) The twisted insult that made me wonder whether this “friend” is really much of a “friend” after all. Even his attempt at softening the blow drove the dagger deeper. (18:34) How Socrates described the recourse of losers. The truth hurts pretty bad, after all. (19:00) Why welfare checks and giving people a basic living wage violates human nature. The basic differences between animals and humans prove Capitalist ideas as the most rewarding way for people to adapt and survive. (21:29) The secret to a long and prosperous life. How ignoring this truth has created a nation of sick people who don’t know how to live life and thrive on Cheeto dust and Netflix binges instead. (22:20 ) Why charity has to be completely voluntary or else it becomes a form of slavery. How most forms of taxation are little more than “charity at gunpoint.” (23:46) How governments use the threat of violence to prove safety nets and welfare for people who refuse to take care of themselves. Why entrepreneurs, not politicians, are the real job creators. (25:22) Why Capitalist Pigs are responsible for all the great things we have in society today. Why governments think can they control and over-regulate businesses and how it destroys the potential for economic growth. (26:19) Why considering holding someone at gunpoint is the best way to determine how you should vote for a new law or policy. This litmus test quickly clarifies your moral feelings on any given policy change. (29:18) Why the government's socialistic practices make it so expensive to run a business. Why this made us seriously consider closing the coffee shop and giving up on this style of business. (31:28) How important it is that we not let dangerous soul-killing ideas spread uncontested. Why keeping your head down and your mouth shut can be as harmful as causing the injustice in the first place. (32:17) Two toxic doctrines of demons so prevalent in our society. Why the only hope for humanity is to ruthlessly abandon these ideas. Tiffany’s “Would You Rather” Q&A Session: (33:35) Would we rather live in a world where huge friendly gummy bears walk around or where hoverboards exist? (35:15) Would we rather live the rest of our lives with Cheeto dust on our fingers or have taste buds in our butts? (35:31) Would we rather have accordions for legs or have 10-inch long belly buttons? (36:42) What were the high points and the low points of our week? One included working on Sunday and the other involved an accidental double dose of medication. (38:45) What were the best parts of our recent trip to Nashville? We picked between live music, shopping, and Tiffany being like a grandma and going to be early. (40:58) Adrian's simple cure for pink eye and how to use a type of baby soap to clear it up in a jiffy. EPISODE SPONSOR: This episode of the Ray Edwards podcast is being brought to you by the Ray Edwards Certified Copywriter Training. This is your opportunity to become a professional copywriter. Or if you already are one, to expand your reach and credibility by becoming certified by one of the most sought after most acclaimed copywriters in the online direct response marketing field. And it feels a little weird to say this, but that would be me, Ray Edwards. I would love to work with you and help you get certified as a copywriter that we can recommend and put our endorsement and stamp on and say, “this is a person you could hire to write copy.” If you want more information about the certified copywriter program, simply go to RayEdwards.com/Training. FREE BOOK: Right now you can get a copy of my book “How To Write Copy That Sells” absolutely free. All we ask is that you pay the $7 shipping. Visit www.RayEdwards.com/freebook to request your copy today. Resources www.RayEdwards.com/freebook www.rayedwards.com/training Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

On today’s episode, I am interviewing Dr. Gus Vickery, a doctor in North Carolina and the author of the book, “Authentic Health.” As a part of his practice, he goes deep down in his patient’s history and blood work to find an individualized plan for them so they can live their healthiest life and possibly reverse their diseases. And he did this for me.  Listen on to hear my test results and what he suggests. Click here to download or listen to this episode now. 4:14 Dr. Vickery talks about how he came to know me. 6:08 Why Dr. Vickery wrote “Authentic Health.” 6:50 The diseases that we think are normative, may be curable. 8:30 The major pillar of the book- Finding your meaning or calling, to make it easier to correct your behavior. 9:40 How we can change our bad habits. 11:38 Is big Pharma evil? 12:40 Overall, Pharmaceutical companies are just selling products to a marketplace to help people with their diseases.  15:45 Doctors do not have time to give the education a patient needs to become truly healthy. 17:00 Food companies design processed foods to be addictive, and they do give you poor health. 19:58 Freeing yourself go diseases does not mean you will lose all the weight you need to. 20:50 Some diseases that we treat with medications are reversible. 22:44 Having an individualized health plan is the best way for all humans to achieve optimal health. 25:18 There are the foundational principles for all people that will make them healthy, but because of the .3% difference in our DNA and our different histories, we must do some different things that every other human. 27:00 Most people are reading articles and just guessing what they should be doing to be healthy, but that may not be best for them.  29:00 Everyone should have this kind of in-depth testing at some point in their lives. 31:00 Dr. Vickery goes through my specific results and shares what he is suggesting for me and my health. Resources Purchase the Authentic Health book HERE You can find Dr. Vickery's site here: www.drgusvickery.com/ray Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

Today on the show, we talk about how to get clients now and the 3 pillars of building a copywriting business. We also do Q&A with Ray where my assistant, Tiffany, asks me some questions that you may or may not want to know the answers to. Click here to download or listen to this episode now. Spiritual Foundations 8:00- There is a passage in James that says you are not supposed to be  boasting about tomorrow. Does this mean we shouldn’t have goals?   9:05- Choose goals that are challenging and stretch you, but are realistic. 10:34- You should talk about what you are planning to do, God willing. Is this correct? 12:30: You do not know what tomorrow holds. 16:17: James was addressing a specific group to the people at the time.  That doesn’t mean that it doesn’t apply now. 17:50: Send your thoughts about this on an MP3 file to support@rayedwards.com Tip Of The Week Just Press Record You just press a big red button to talk and then you just hit “transcribe”. You can also share the file and transcript with other people. https://www.openplanetsoftware.com/just-press-record/ Feature Presentation “How to Get Clients Now” 3 Pillars of Starting A Copywriting Business Do the most lucrative form of writing- Direct response sales copy. Get good at writing copy- Study and get feedback from someone who knows what they are doing. Get Clients. So how to you do this? Be so good they can’t ignore you. Alienate the right people. Figure out who your perfect client is, and talk to them Tell Client success stories. If you don’t have any- Get some! WORK! Go to seminars and workshops for the area you specialize in.   And now, Tiffany leads us where angels fear to tread My bad habit- Oreo McFlurries. What is in my bag? My camera- Canon M50. My story of how I decided I wanted to write. My earliest Happy memory- pooping. I would rather not restart my life, I would rather continue my life. Sponsor This episode of the Ray Edwards Show is made possible in part by The All-New Ray Edwards Endorsed Service Provider & Certified Copywriter Program, where I help anyone who wants to make big money from their writing without getting a publisher or having a bestseller, and even if nobody knows who you are. Get my proven methods, systems, and even my endorsement – go to www.edwardscertified.com Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

Just a sampling of comments on our last few podcasts… “You have ruined your podcast.” “I thought you were a Christian.” “You’re a complete f-ing a-hole.” And to be fair: “Best podcast you have ever done.” “This was a GREAT episode!” “Ray, I have always liked your show, but I love it now that you have Tiffany and Sean with you!” In today’s podcast, I’ll answer the questions about what’s going on with our show, what you can expect in future episodes, and why we’re making all the changes.   Click here to download or listen to this episode now.   2:19: Sean clarifies what he meant in last weeks podcast 4:05: The initial error in society was that girls and guys were told they needed to look like whatever super model was the standard. 13:15: You have to take responsibility for your own actions and reactions in life. 21:00: Altruism says that you are your best human when you are compassionate and empathetic. 24:00: Compassion and empathy really helps turn people into victims. 25:53: There is a difference between being victimized, and being a victim. 36:00: You are not in control of what happens to you, but you are in control of what comes from you when that happens. 37:00: Sean tells us all about the tattoo he will be getting in the near future. Q&A With Ray : send your questions to tiffany@rayedwards.com. Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

Today on the podcast we are talking about TV preachers, how people feed their delusions and the meaning of beauty. Also, we have some fun questions that my assistant, Tiffany, asks in our new Q&A section. Click here to download or listen to this episode now. 0:50- TV Preachers are still a billion-dollar industry. Why is this?  4:20- Sean’s interesting take on how all of us have delusions.  6:25- “People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.” -Blair Warren 8:25- You don’t know what you don’t know. You may not know that you have been deceived. 11:45- The deception of the fitness industry. 12:52- Beauty and the world’s definition of beauty. 14:40-There is an error that says all women should look like a supermodel.  19:11- Can you decide to change your mind to shift your attitude to then change your weight and fitness level? 21:00- High and unachievable standards women are expected to achieve in our society.  24:16- Do people make excuses to be unhealthy? 26:30- Every human has a value to the work, society, and God that goes beyond how you look, and it cannot be taken from you.  27:27- Are you choosing to walk in the fullness of your beauty? 33:39- We want our delusion affirmed. What delusions are you claiming? Q&A With Ray : send your questions to tiffany@rayedwards.com. Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

Let’s say I discovered a secret language pattern than could force people to buy whatever I’m selling. Would you wan to know this tactic? Would you use it? What if people bought stuff they couldn’t afford for no other reason tan your tricky marketing tactics? Would that make you evil … or them gullible? All this and more in a rough-cut podcast recoding in an empty boardroom after a day full go meetings… Click here to download or listen to this episode now. [01:00] How the beauty & fashion industry destroys girls. [02:00] Meet our producer, Kris Edwards. [02:51] How having an 11-year old daughter changes one’s perspective. [03:48] Our producer’s real job [04:29] How to use Instagram in a totally unhealthy way. [05:01] The use of addiction to make marketing sell more product. [06:11] The creative use of zombies as a presenting tool. [07:11] How we use Facebook. Or don’t use Facebook. [10:55] Ray explains how the pharmaceutical companies may be hijacking your heath care by brainwashing (and paying off) your doctor. [12:01] What is our responsibility when evil marketing its used against us. [16:27] Am I, Ray Edwards, teaching people to use evil tactics to sell bad stuff to people? [17:45] Is there a moral iterative to sell hard and use persuasion tactics? [19:04] What role does the consumer play in making the evil possible. [20:01] The question that Sean will not answer. [20:38] What CEOs will never do. [22:11] Is CONTENT marketing evil? [25:57] How TV preachers manipulate defenseless people. [29:02] The Televangelist who was o his marketing game. [34:25] Marketers who teach us how to market with Evil Intent. Plus, Tiffany grills Kris and Sean about what kind of brother and dad, Ray was… [36:08] Bad things the Edwards brothers did to one another. [37:43] Kris tells the story of how Ray got locked in the library as a young kid. [39:12] Sean talks about what kind of Dad Ray was… and the big battle over discipline method between Ray and Lynn. Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

Today’s podcast is completely different than anything I have done in the past. Today, you get to listen in as my Executive Assistant, Tiffany Laughter-Twining, and my Personal Assistant, Adriane Allred – interview me. They’re asking me all the toughest, most personal questions come from you, O Constant Listener. I somehow suspect they slipped in a question or two of their own as well. Expect to be entertained and surprised. Click here to download or listen to this episode now. In this shockingly open conversation, you’ll hear… [01:26] Where does Ray do his grocery shopping, and how much is his grocery budget? [01:53] Is it true Ray has a cook? [02:43] What’s going on with Ray – he dresses differently, wears a lot of black, is getting tattoos … is Ray having a midlife crisis? [03:02] What is this thing Ray calls his “awakening” – and what part does Parkinson’s Disease play in it? [05:01] How much was Ray paid to speak in Hong Kong – and why did he agree to do it? [06:25] How is it possible Ray seems younger than he did 3 years ago? [06:40] How far will Ray continue pushing boundaries – and what boundaries will he push next? [07:01] What miraculous truth has Ray discovered about aging, youth, energy and life? [08:16] Why was Ray anti-social from a young age, and how has he only recently begun to change all that? [10:22] What role has Cards Against Humanity played in his social awakening? [11:45] What does Ray think about all the “”heat” he’s gotten from fellow Christians about his tattoo? [12:27] Why does Ray have a problem with the term “Christian”? Does he even still follow Jesus? [15:03] What is the place Ray calls “Hogwarts for Christians”? [16:01] Whose cult is right? [17:04] Why did Ray choose the owl for the design of his tattoo? [18:04] The most embarrassing thing that’s happened Ray in the last year – and his surprising response to the question. [20:03] The most favorite of all Ray’s Uber rides. [22:01] The Uber ride that changed one person’s life. [23:02] The one question Tiffany thought Ray would not answer – has he ever done drugs, and if so, which drugs. [25:50] What are Ray’s “guilty pleasure” TV shows and movies. [27:45] What does Ray watch when he’s alone in a hotel room? (It’s not what you think)… [29:01] In what areas is Ray experiencing personal growth? [33:03] What boundaries which Ray is consciously pushing? [34:02] What things did Ray once shy away from speaking plainly about in public – but now he’s not careful or guarded about what he says.’ [36:11] Why Ray confounds Evangelicals, churchy people, and yet loves and values them all. [37:26] Ways in which Ray is pushing physical boundaries – and why? [38:30] Assumptions people make about Ray he would like to correct, [39:03] Ray briefly considers becoming a criminal mastermind… [40:03] Ray’s real view about profanity. [41:06] How often is Ray recognized while traveling and how does he feel about it. [42:15] Ray plays 3 rounds of “Would You Rather?” [45:23] Why Ray wants to spy on the Pope. [46:23] What would Ray change in his life – and how does he feel about his life right now, as it is? Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

Today we are talking about marketing and specifically how we are marketing in our businesses and the meaning of life. Click here to download or listen to this episode now. This Episode is Sponsered by How To Write Copy That Sells You can get my book by just paying for shipping. Get it here: Rayedwards.com/freebook SPIRITUAL FOUNDATIONS Is Jesus against materialism? I share my thoughts on this subject and why a statement an author made recently about this made me angry.    Do you make assumptions about other people and the status of their soul? Let's be kind and accepting of each other. TIP OF THE WEEK The Panasonic GH5 is still the best camera you can find and use for your videos. It is about $1500. You can find it here: https://shop.panasonic.com/cameras-and-camcorders/cameras/lumix-interchangeable-lens-ilc-cameras/DC-GH5KBODY.html FEATURE PRESENTATION “Marketing And The Meaning Of Life” When we bought the coffee shop, we had to invest a lot of time and money. Through that, we have tried a lot of ways to market the shop to make a profit. Today, Sean and I discuss our marketing efforts, what we have learned and why this investment is so worth it for us.  Jay Abraham said the best way to make more money in your business is: Get more customers Get those customers to spend more money Increase the frequency of those transactions from those customers. Resources Rayedwards.com/freebook Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

What’s the highest leverage skill you can learn in business? What if there was a skill you could learn that would allow you to: Create a new product or company from thin air? Create cash windfalls on command Convince others of your belief or cause Decide your income and make it real Become location independent Save a company or start a new one Attract and grow a tribe Launch or relaunch a product Get a raise or promotion Start a movement Lower marketing costs AND increase revenue & profits Spread your ideas globally There is one skill that can do all this and more – and we’re going to unpack it today. Click here to download or listen to this episode now. Here are the books I recommend you read if you want to reinvent your life and the way you think about it. SPONSOR #1 – How To Write Copy That Sells You can get my book by just paying for shipping. Get it here: Rayedwards.com/freebook SPIRITUAL FOUNDATIONS How to Love Your Neighbor Well In Matthew 22:36-40  Jesus says you must love your neighbor as yourself: 36 “Teacher, which is the great commandment in the law?” 37 Jesus said to him, “‘You shall love the Lord your God with all your heart, with all your soul, and with all your mind.’ 38 This is the first and great commandment.39 And the second is like it: ‘You shall love your neighbor as yourself.’ 40 On these two commandments hang all the Law and the Prophets.” Do something to love yourself well and you will begin to love your neighbors well, too. TIP OF THE WEEK Doorframe Triggers- This is an idea I learned from Jordan Harbinger. It's a bit of a mindset hack. Put a reminder above the doorframe you walk through the most of the thing you wanted to be reminded of daily. FEATURE PRESENTATION “One Skill to Rule Them All” The one skill you need in life is Copywriting. Nora Ephron said that “Everything is copy“, and that is very true. Get my book – rayedwards.com/freebook Study the greats – Eugene Schwartz, Claude Hopkins, Robert Collier, John Caples, David Ogilvy, Jay Abraham, John Carlton, Clayton Makepeace Take a course Attend a workshop Apprentice or get certified The path of mastery. How to prosper while you practice. (Freelancing) Ask about our certification at support@rayedwards.com Or here : www.edwardscertified.com Get The Transcript Rayedwards.com/freebook www.edwardscertified.com Eugene Schwartz letters: https://www.pinterest.com/pin/20125529559269017/ https://www.pinterest.com/pin/338684834461940176/ https://www.pinterest.com/pin/590534569859910599/ Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

This is episode 371 of The Ray Edwards Show. I get asked frequently, how I became who I am and why I believe what I believe. I read and form opinions from what I read, and I am very good at finding brilliant minds. So I am sharing some of my favorite books from some of the most brilliant minds with you. Listen on to hear my recommendations.  Click here to download or listen to this episode now. Here are the books I recommend you read if you want to reinvent your life and the way you think about it. Books on Philosophy: Ayn Rand: Fountainhead Ayn Rand: Atlas Shrugged Leonard Peikoff: Objectivism: The philosophy of Ayn Rand Jordan Peterson: 12 Rules For Like Andy Andrews:  How Do You Kill 11 Million People Eric Hoffer: The True Believer Robert Cialdini: Influence Science and Practice Luke Rhinehart: The Book of Est Dale Carnegie: How To Win Friends and Influence People Wallace Wattles: The Science of Getting Rich Wallace Wattles: The Science of Being Well Wallace Wattles: The Science of Being Great Wallace Wattles: The Science of Success Viktor Frankl: Man’s Search For Meaning Books on Money and Finance: Dave Ramsey: Financial Peace Dave Ramsey: Total Money Makeover Rabbi Daniel Lapin: Thou Shall Prosper- Ten Commandments for Making Money Tony Robbins: Unshakeable Napoleon Hill: Think and Grow Rich  Books on Business: Tim Ferriss: The 4-Hour Workweek Cal Newport: Deep Work Hans Rosling: Factfulness Marketing: Seth Godin: This is Marketing Donald Miller: Building a StoryBrand Rick Warren: Purpose Driven Church Jay Abraham: Getting Everything You Can Out of All You’ve Got Perry Marshall: 80/20 Sales and Marketing Jeff Walker: Launch Michael Hyatt: Platform Health and Wellness: Chris Crowley and Henry Lodge: Younger Next Year William Davis: Undoctored  Daniel Amen: The Brain Warrior’s Way David Perlmutter MD:  Brain Maker Profound Knowledge Books: Tim Ferriss:  Tools of Titans Tim Ferriss:  Tribe of Mentors Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

This week I am talking to the 10-minute workday creator, Ben Settle. We discuss trolls, social media, and what is coming out in the future. Click here to download or listen to this episode now. Here are the highlights from today’s episode: •    Ben plans his year out 2 or 3 years ahead.          •    How Ben manages to have a ten-minute workday. Really. •    Ben has a product that he launched, and gets paid for every year- and yet he did virtually no work on it. •    Ben publishes a newsletter about email marketing – but he never posts it online – and for an excellent reason.  •    The interesting way Ben wrote his two books on “The Persuasion Secrets of Super-Villains”. •    Why Ben loves trolls. He actually uses troll comments to grow his business, and from them,  has written a book named “Copy Trolls.”  •    Ben quit all social media and deleted all of his accounts. After doing this, his productivity has gone through the roof.  Peace to you and peace to your house. Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

Welcome to the Ray Edwards show and 2019! For the first podcast of the year, I am talking to Amy Porterfield. We tackle life coaches, how to overcome your emotions, how to accept B+ work and why, and how Amy is making significant changes in her business, and you can, too.  Click here to download or listen to this episode now. Here are the highlights from today’s show: •    It is okay to feel emotions, in fact, it is good. But you can not let your feelings overcome you and determine your actions. •    Brook Castillo teaches that it is okay to do B+ work and that you do not always have to have a  perfect A+ output, despite what you were raised to believe. If doing the A+ job robs you of time with your family or any other joy, it is okay to settle for your B+ work. Your customers will never even notice the difference. •    Change your thoughts to change your actions. It just takes little tweaks and commitment. If you hate working out, do it in the morning and get it done so you can do the things you need to in your day. •    In your business, you need to put yourself out there and not worry about what everyone will think. Just believe in your capabilities and do the work. •    Mindset is just as important in your business as the strategy and is often far more challenging to overcome.  Amy has retired her old programs and has created an entirely new training for her students.  Amy is teaching how you can create and sell your course online, and that everyone can do it.  Everyone has something they can teach and make a business out of it. Join Amy’s webinar and Masterclass. You will be happy you did. www.rayedwards.com/DCA Transcript Amy’s Webinar: www.rayedwards.com/DCA Brook Castillo: https://thelifecoachschool.com/ Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

Today I am talking to the Mindset answer man, Cliff Ravenscraft. Cliff tells us how to make our resolutions stick. Click here to download or listen to this episode now. Right now everybody is thinking about their New Year’s resolutions.  A New Year’s resolution is just a goal or set of goals that you set at the beginning of the new year. If setting resolutions doesn't work, can you make your goals work?   Cliff says to follow this 4-step plan to achieve your goals: Believe it’s possible. Write it down. Tells others about it. Work the plan as it become available to you. Do you have a belief system problem?  A belief is a thought that we feel certain is true. Want, need or should -will get you in a place where you will set a goal and see a result from it, but not long term.  Cliff teaches the T-E-A-R formula.  T- Thoughts  E- Emotions A- Actions R- Result You can change your beliefs, even if you have believed something is true from childhood. Never give up on your goals. Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript. Resources Mindsetanswerman.com/freesession