Ray Edwards Show

No, it’s not like I had a bag with $200 Million Dollars and left it at the bus depot.  But today, I’m going to share with you what turned out to be the 3 Primary Lessons I Learned From Losing $200 Million Dollars. How to face your reality in relation to money. Uncover the well-kept secret all wealthy people know (and poor people don’t). Discover the one key factor that’s proven to determine destiny. Should we love the Giver rather than the Gift? Click here to download or listen to this episode now. Tip of the Week No gadget…no gizmo…just a fact that blew me away. The fantasy football market generates 70 billion dollars a year.  Think about this astounding fact and send us three profound marketing truths embedded and implied in this statement. We will send a prize to the first astute marketer who emails us three profound marketing truths based on the fantasy football league market.   (No, it’s not a Ferrari.) Send to support@rayedwards.com Spiritual Foundations “Love the Giver and not the gift” — How your philosophy and your faith are influenced by your view of the Gift and the Giver. Altruism, vending machines, and prostitution, so what’s that got to do with my spiritual foundation? Is charity bad? Selfless motivation, self-interest, and altruism — Why what you think about these terms underlies your view of yourself, others, and God. Selfish brute or selfless doormat — Uncovering the two historical ethics options and considering the possibility of others. Why did Jesus make the ultimate sacrifice? — Rethinking it all, was it really the Ultimate Sacrifice? Ayn Rand, “The question is not should you give the homeless man some money, but do you have the right to exist if you don’t?” Feature Presentation “3 Things I Learned From Losing $200 Million“ How social security, deep debt, 100 extra lbs., and a timer ticking on my health finally jolted me to take action.  18:00 “It stops here!” — Why putting an end to toleration is the first step toward transformation.  20:22 NO, it doesn’t matter what you make — How this one shift in thinking will transform your life now (and impact your future).  21:45 Why keeping up appearances keeps you poor — How to embrace becoming wealthy and finally realize that income is fantasy.  22:40 The one deal you should NEVER make — Why it seems so tempting, yet save yourself the headache because it’s always a disaster. 23:38 How your three brains impact your thinking in ways you never realized — Why knowing it in your “head” is not enough.  24:24 The difference between the poor and the wealthy — Why one key principle separates the haves and the have-nots.  26:15 If your house is re-possessable then you need to realize you’re poor — How to shift your view and put every dollar to work for you. 26:48 The desire formula — Why understanding the root word “sire” helps you uncover the unexpected origin of your pure desires.  29:10 Your desires are imprinted on you as possibilities by your Creator — Why some people think because you desire it that is enough (really, how’s that working for you?). 31:00 How Christians embrace superstitions and mystical ways by evading reality — Why you can believe in the power of prayer (even if you’re rational you can still believe in miracles.). 32:18 Uncovering why destiny is not magical (even though most people mistakenly believe this …especially Christians). 33:00 Discover the “good works prepared for you before you were born” — Why most will not fulfill their potential. 35:58 The one thing that determines your destiny — The famous D word we all avoid yet it strongly impacts everything in your life. 35:36 Are you guilty of sitting on the couch waiting for God to make things happen?” — Why God gets a bad rap and how to change your thinking about God. 37:00 Resources Mentioned In This Episode Ayn Rand Francis Bacon Support@rayedwards.com   Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

No, it’s not like I had a bag with $200 Million Dollars and left it at the bus depot.  But today, I’m going to share with you what turned out to be the 3 Primary Lessons I Learned From Losing $200 Million Dollars. How to face your reality in relation to money. Uncover the well-kept […]

Today I want to enter into an interesting discussion Ken MacArthur started on Facebook https://www.facbook.com/marketingtactics. Ken states, “Serious question, I’ve always been a skeptic. I have no problem under-promising and over-delivering, but I’ve always been hesitant to make a ‘Big Promise.’ Given the current state of the world I live in, I’m more inclined to think things like ‘most people will fail, most of the time when they start something new.’ That’s why babies don’t walk on the first try. Making a ‘big promise’ is part of the sales conversation equation. Some of my mentors find it essential and don’t believe you can close high-ticket sales without one. Obviously, showing value and creating trust impact your sales. The skeptic in me always hesitates to promise anything. Do you ever wrestle with this kind of question?” Today, I unpack  Ken MacArthur’s crucial question all entrepreneurs and marketers must answer, “Should I make a ‘Big Promise’?” Click here to download or listen to this episode now. Tip of the Week This week’s tip of the week is The Ridge, a wallet that is minimalist without being limited, so you can carry less and always have what you need. It’s RFD protected, so you’re identity will not be stolen. Check out the EDC Movement, it’s about getting the most out of what you carry (efficiency, utility, and worth). Even if the wallet doesn’t interest you… be sure to check out their website. Spiritual Foundations The Spiritual Foundation is from the Sermon on the Mount and follows the theme of today’s podcast, “Are Big, Bold Promises Biblical?” Uncover what the Bible says in Matthew 5:33-37: “You have also heard that our ancestors were told, ‘You must not break your vows; you must carry out the vows you make to the Lord.’ But I say, do not make any vows! Do not say, ‘By heaven!’ because heaven is God’s throne. And do not say, ‘By the earth!’ because the earth is his footstool. And do not say, ‘By Jerusalem!’ for Jerusalem is the city of the great King. Do not even say, ‘By my head!’ for you can’t turn one hair white or black. Just say a simple, ‘Yes, I will,’ or ‘No, I won’t.’ Anything beyond this is from the evil one.” Deliver on your promise. If it’s a Big, Bold Promise, good, keep it.   Feature Presentation “Why You MUST Make Big, Bold Promises“   5 Reasons to consider making bold promises in your marketing — How to overcome your own skepticism when making the offer and the promise. 13:25   How you’re robbing others (although you’re unlikely doing this intentionally) — Seriously, did you ever consider it’s not all about you? 14:20   Why uncovering how you’re intentionally robbing yourself is crucial to living your most magnificent life.  17:00   Throwing your gift on the ground — What really happens when you refuse to step into your most magnificent life. 19:00   Discover the one thing that penetrates the cloud of confusion — Successful marketers understand this better than anyone.  20:10   How to overcome the mass mumbling of mediocrity — Sparking this causes some people to retreat into their comfort zone. 21:30   Uncover the powerful force you must dismantle in order to grow your business — Overlooking this crucial influence is guaranteed to doom your sales. 23:00   The world is made a better place by those who get their “Hopes UP!” 23:30   Why this simple yet neglected principle, espoused by Donald Miller, is key to all successful marketing — Change this one element in your marketing and reap the financial rewards …all the way to the bank.  24:24   How setting Big, Bold promises tricks you into higher performance. 24:53 Resources Mentioned In This Episode   The Ridge wallet EDC Movement The Bible Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

Today I want to enter into an interesting discussion Ken MacArthur started on Facebook https://www.facbook.com/marketingtactics. Ken states, “Serious question, I’ve always been a skeptic. I have no problem under-promising and over-delivering, but I’ve always been hesitant to make a ‘Big Promise.’ Given the current state of the world I live in, I’m more inclined to […]

Time is an interesting resource unlike any other.  Any two people have differing financial resources, and differing skills and talents.  We have different opportunities, different circumstances, and a different network of friends and acquaintances.  But we all have the same number of hours in a day, week, month or year. When it comes to time, […]

Time is an interesting resource unlike any other.  Any two people have differing financial resources, and differing skills and talents.  We have different opportunities, different circumstances, and a different network of friends and acquaintances.  But we all have the same number of hours in a day, week, month or year. When it comes to time, we’re all on level ground.  No one has extra hours stashed away in a savings account for a rainy day.  None of us has the ability to turn the clock back, stop it, or even slow it down.  Our daily allotment of time is a 24-hour-period, or is it? Today we talk about how we can actually multiply our time.  Learn how to optimize your time today by applying the 4Ps: Planning, Persistence, Patience, and People. Click here to download or listen to this episode now.   Spiritual Foundations It’s a curious thing. We love to quote Isaiah 54:17, “No weapon formed against you shall prosper.” But chances are, you know some Christians who are constantly faced with overwhelming challenges, defeat, tragedy, and sickness. What is happening here? You see that the promise comes with a condition, “In righteousness you shall be established.” So it is when we are established in righteousness that we will be far from oppression, terror, tragedy, and not a single weapon formed against us will prosper. How can we possibly be righteous? It turns out, you already have righteousness. When you receive Jesus as your Savior, you are also given the gift of righteousness, which empowers you to reign in life (Romans 5:17). You are established in His righteousness. I believe God wanted us to know that we are righteous by the blood of Jesus, by his perfect work on the cross, so there’s nothing we can do that will add to it or take away from it. When you feel,”attacked,” afraid, worried, and anxious, remind yourself of who you are in Christ. When you remind yourself of these things, notice how the worry, anxiety, and depression begin to fall away, “you shall not fear, terror shall not come near you.” One more thing. Belief takes effort.  It’s an action, not a floating generality. As you continue believing and confessing, (speaking out loud) your righteousness in Christ, you’ll get an ever-increasing revelation that will give you the assurance of God’s miraculous provision, his blessing, his divine protection and sovereign grace over your life. Tip of the Week The AllTrails App is my tip of the week. With over 50,000 trail maps, it’s the largest collection of detailed, hand-curated trail maps. AllTrails will help you hit the trail with confidence anytime, anywhere. Two additional features you’ll appreciate: 1.  Driving directions; 2. Saving your favorite trails for future adventures. Feature Presentation “How to Finally Master Your Time“ Why time is an interesting resource — Finances, skills, and talents vary, but we all have one thing in common. We’re all on level ground — Why no one has an advantage in this key area of life. Dream of stashing away extra time in an account for a rainy day? — What if you could turn back the clock, stop it, or even slow it down. Why breaking down time into two categories gives you unlimited power (you never knew you had). Personal time is finite and leads to your frustration — Discovering the secret productivity principle guaranteed to multiply your capacity for creating the life you desire. The 4 Ps of time optimization — How to expand your productivity by understanding a few secret principles. How planning is both a discipline and an art — Start planning and stop allowing time to fritter away. The art of planning — How to regain “lost time” by re-organizing your tasks. Harness the principles of training, experiences, processes, and technological aids to help you plan what’s important in life. Why embracing time management as an art form helps you avoid frustration by anticipating the anomalies and building in extra time. The one weapon you have to help you overcome laziness, procrastination, and setbacks —  Why persistence is a key to optimizing time and carrying out your plan. How to apply persistence in a variety of ways — Push through or wait for an epiphany?… the question all creatives ask. Why being flexible and creative with “when” and “how” is a powerful discipline for increasing time optimization. The unexpected, unusual way to optimize your time — How persistence and patience go hand in hand. Uncover how persistence without patience works against you in time (and in relationships). Discover how to avoid coming off as an uncaring jerk — Persistence alone blinds you to shortcomings and the inevitability of setbacks. How to gain a more realistic view of the uncertainties of life — Why coming to grips with this one fact will give you peace and productivity. Why roadblocks and setbacks viewed through the lense of patience gives you insight into new possibilities — Learn how to stop writing off possibilities in your life. Uncover the one and only way to multiply your time — Why delegating tasks to others optimizes your time and produces better results. Stretching time — The secrets to increasing your capacity and producing your best work. How creating a team gives you an unfair advantage — The whole is greater than the sum of its parts. Why you can’t afford NOT to hire someone to help you — Do the math and you’ll easily convince yourself. How to save money, create better outcomes, and enjoy your life. Discover why it is costing you money to do it all by yourself — Calculate your hourly rate and find someone who will complete your tasks at a fraction of your personal hourly rate. Resources Mentioned In This Episode AllTrails.com AllTrails app Isaiah 54:17 Romans 5:17 Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.  

Today I want to cover some new directions for the company and how we’re going to be helping you in new and improved ways.   Don’t worry, we’ll continue to focus on:    Copywriting and marketing Building an online business Strengthening your spiritual life I don’t believe it’s possible to separate the two things, business […]

Today I want to cover some new directions for the company and how we’re going to be helping you in new and improved ways.   Don’t worry, we’ll continue to focus on:    Copywriting and marketing Building an online business Strengthening your spiritual life I don’t believe it’s possible to separate the two things, business and spirituality. Because you only have one life, spirituality and prosperity are both part of the same life.   The premise for today’s podcast: Every person listening to this show can and should build a prosperous personal-brand business by following 5 proven phases.   If you get these phases out of order you will have problems. If you are frustrated with lack of traction in building your personal brand online, chances are you’re out of sequence.     If you want to start a platform-based, personal-brand business by taking your knowledge, your wisdom, your expertise, and your giftings and you can share them with people (the world) via the power of the Internet. You can establish your global reach for $50-$100 by creating a radio show (podcast), TV show (YouTube channel) and other various ways of having people communicate with you (social media).  (7:11) Many businesses have done just that. Casey Neistat  started out with a video camera and making movies and had no audience, no following, and built a seven million follower YouTube channel. Part of his company was purchased by CNN for $25 million last year.  (8:00) Peter McKinnon, a photographer, cinematographer, and videographer who lives in Canada has built a million subscriber YouTube channel.   It’s not just YouTube channels, there are people in all social media markets like Instagram, Facebook, and Pinterest. You know the names of the people who rule these marketplaces, but you may not know the people in the niches that are getting wealthy serving a small, few thousand people in their particular niche. (9:00)   “The internet and the ability to build a personal brand online is the great equalizer of all entrepreneurs.”  Ray Edwards 5 Phases of a Prosperous Business Determine the meaning of life and the meaning of your business. Define your mission, your vision, your goals, and your tasks. Clarify your message. (Who you help, why they need you, what you do that helps) Create marketing materials. (Marketing that is clear, repeatable, and sticky.) Collect money.  (Give value first.) Click here to download or listen to this episode now. Tip of the Week It’s common knowledge but it’s not common practice, “Carry a pen and a notebook with you at all times.” The reasons for your pen and notebook: Be ready when inspiration strikes. You can always count on a pen and paper (unlike the internet or electricity). A pen and paper don’t make unexpected interruptions or distractions (no software updates, wait time, or computer bug). Capturing your thoughts and your best ideas is invaluable.   If you’re a writer, this is required. “ Writers are the ones with the pens and the notebooks.” (4:40) Spiritual Foundations The Dream… Should you pursue your dreams?  God is the giver of dreams. He places the talents and gifts within you. He spurs you on to have the motivation to go out and give those gifts to the world. Commerce, the marketplace, and capitalism are all God’s ideas.  (2:37) Proverbs 18:16, “A man’s gifts make room for him and brings him before great men.” “The world needs your message.” — Ray Edwards God gave you your gift, not for you but for others.   Your gift makes room for you and it brings you before great men and women.   In God’s kingdom, it is always fair but it’s not always equal.    According to your gifting will be the opportunity. (4:14) It’s up to you whether you’re going to seize your gift and take advantage of it or not. God intended your gift for your benefit and others. I think you should grab hold of it and make the most of it. Feature Presentation “The 5 Phases of a Prosperous Business” How to create your own media empire – Why overcoming the learning curve will give you the freedom to create your own business (with your own distribution channel). (10:10) Why it’s better for your customers if you keep more of the money – How avoiding big corporations and committees allows you to create exactly what your customers want.  (11:00) Revel 77’s new branding advantage – How to leverage your personal brand and beat your competition.  (12:34) Discover why you’re not getting traction or creating the income you want – How Armand Morin’s sequentialism principle is mysteriously impacting your business.  (13:40) Fire-ready-aim – How stopping and giving a bit of thought at the beginning (although it’s counterintuitive) helps entrepreneurial types increase their success rates.  (15:40) Why are you here? What are you supposed to do? How uncovering these core beliefs is the essential first step in creating your business.  (20:25) Why sharing your gift with the world for the purpose of reward is being like Jesus – How to define your mission (its unique to you).  (25:31) Uncover the clues to your mission – How what you love to do, what you love to see, and the people you love to be around are the keys to your vision.  (27:55) My objective is to end poverty.  My vision of how to make that happen is to teach entrepreneurs and empower them to grow their prosperity and create more wealth. (28:20) Writing down your goals and setting numeric goals (even the Bible kept records of numbers) – How one-year goals related to your tribe is a great place to start.  (30:15) Mission+Vision+Discipline = Destiny  (31:50) It’s never too late to change your destiny.  (32:30) Why messaging is phase 3 of successfully building a personal brand business – How phase 1 and phase 2 are crucial to your messaging (phase 3).  (33:50) Ready to leave your corporate life?  How to create your personal brand by harnessing the power of the internet through global distribution of your wisdom, experience, and gifts.  (36:23) “Does this sound like you?” – How to instantly connect with your customer even if you have no formal training in writing sales copy, launching products, or selling to people. (38:00) How learning to write sales copy refines your business and helps you build it bigger with more success, easier, and faster.  (39:24) Money is phase five of your personal brand business – How to “Begin with the end in mind.” Not, “Begin with the end in your pocket.”  (42:14) Put the fuel in first, stoke the flames, and then you get the heat – How profits follow work and why money is phase five of building a personal brand business. (42:50) Solving a problem for free first is powerful – How using a sales letter or a sales video to create a value exchange is the fifth phase in building your business.  (44:18) Resources Mentioned In This Episode Proverbs 18:16 Casey Neistat Peter McKinnon Revel 77 Armand Morin Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

Chris Ducker’s book Virtual Freedom is a best seller, he has employed over 450 full-time employees, and he has built multi seven-figure businesses. Chris is frequently featured in INC., Entrepreneur, Success, and Huffington Post. He’s the founder of youpreneur.com (a term he coined in 2014). Youpreneur.com is an entrepreneurial mastermind community that helps experts become […]

Chris Ducker’s book Virtual Freedom is a best seller, he has employed over 450 full-time employees, and he has built multi seven-figure businesses. Chris is frequently featured in INC., Entrepreneur, Success, and Huffington Post. He’s the founder of youpreneur.com (a term he coined in 2014). Youpreneur.com is an entrepreneurial mastermind community that helps experts become the go-to leader in their market. “Whether there’s a transaction involved immediately, or whether it’s further down the line, they’re doing business with me because of the relationship they have with me first.” By serving youpreneurs, Chris transcends the old rules of business and helps people build a sustainable business based on their experience, interests, wisdom, personality, and personal brand. Today Chris shares his insights on personal branding and we discuss his recently released book, The Rise of the Youpreneur. Click here to download or listen to this episode now. Tip of the Week My tip of the week is simply, buy Chris Ducker’s book The Rise of the Youpreneur.  Along with his book he has included hundreds of dollars of bonus material that you'll want to check out.  Michael Hyatt said, “I’ve done pretty well as a personal brand. If I’d had this book I could have done it twice as fast.” Check it out at a bookstore near you. Spiritual Foundations Today’s spiritual foundation is based on Proverbs 11:26 from the ancient book of wisdom. “The people will curse him who withholds grain during a famine, but blessings will be on the head of him who sells it.”  So, I encourage you to think about that. God blesses the man for selling grain during a famine. Feature Presentation “The Rise Of The Youpreneur, An Interview With Chris Ducker” In reality, as soon as you start coasting, you start dying – Why it’s critical to face the fact you’re either growing or you’re dying. (1:12) Want to be the definitive guide in your industry? – How to shorten your path to success by reading The Rise of the Youpreneur. (5:39) “People do business with me personally way before they do business with any of my companies or businesses.” Chris Ducker (6:00) Burnout – How it led me to recreate my business with virtual employees and write the book Virtual Freedom. (7:02) People do business with me because of the relationship they have with me first –  How to build, market, and monetize your personal brand. (7:38) Regardless of your niche, there is enough noise out there – What the world needs is YOU, they need someone like you to show them the way. (8:38) Your goal as a personal brand – Why becoming someone’s favorite is crucial to your success in a personal branding business. (9:22) There are people who will only respond to your voice on this subject – Why realizing you’ve been called to serve will help you build a future-proof business. (9:58) When you build the business of YOU there are no real competitors, regardless of the industry or market – How being YOU is the unique factor for your profits and success. (10:31) How you are 100% in control of your future – Overcoming being tied to or enslaved by your personal brand business. (11:12) Build a business based on you – How to create a business that’s not reliant only on you. (11:20) Michael Hyatt is the personal brand entrepreneur personified – Why creating a legacy that will live on past your time on earth is possible as a personal brand. (12:02) The most unexpected, amazing Zig Ziglar impersonation – Why I still consume some Zig every month. (12:50) Build a business based on you, your messaging, your philosophy, the impact you want to make on the world and the people you want to serve. (14:00) How to create a smart personal brand without it being totally build on you. (14:15) Why listening to the feedback from your audience and community is key – How filling the gaps helps you serve your community. (14:47) Why I saw the need to create The Youpreneur Roadmap – How to build, market and monetize a personal brand. (15:15) The genius of giving your community what they need rather than what you want to give them – How to serve by “on-ramping” your customer wherever he may be at the time. (18:00) How to help your person-to-person businesses thrive – Why sharing behind the scenes with Instagram, Snapchat, Twitter (any social media) helps you connect with your community. (19:00) The Personal Brand Building Manual – How to use this resource to rise up and embrace your calling. (19:41) Why you help people – When you know you've been put on this earth to create this message you realize it’s your calling and it’s your duty.  (20:19) The Youpreneur Summit – How Chris Ducker discovered his life’s work and created a movement that’s calling people to rise up and serve. (20:30) “All the world’s a stage” – How to position yourself as an expert through coaching, speaking, being a podcast guest, and being featured in the press. (22:10) No one can tell your story and get your point across the way you do. (23:10) How you’re spearheading a movement when you take the gifts you’ve been given, and you share them – How to serve others with your expertise, wisdom, and experience.  (23:40) “Let me serve you” or “Look at me” – How your motivation impacts your personal brand business (24:00) Relationships should be treasured not used – How to avoid the spammy, wrong way of pitching yourself (in essence, how to honor relationships).  (24:40)   Resources Mentioned In This Episode The Rise of the Youpreneur by Chris Ducker Youpreneur.com Jim Rohn Home » Jim Rohn Blog How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

Outsourcing is so hot right now. I blame Tim Ferriss’ book, The 4 Hour Workweek and Chris Ducker’s book, Virtual Freedom for starting the outsourcing phenomenon. In Tim’s book he tells you why you should do it and Chris tells you how to do it. In fact, Chris Ducker has a new book for entrepreneurs entitled, The Rise of the Youpreneur. This outsourcing topic started during a recent consultation I had with Mike Kim. We discussed the theme of each of my recent years. 2015 was the year my fitness journey began, and I lost 70 lbs. In 2016 I lost an additional 15 lbs. So, four years after my diagnosis, I realized the one proven weapon I had against Parkinson’s disease was exercise and fitness. Drugs and surgery only affect the symptoms of the disease.  Scientific evidence has proven that exercise slows down the progression of Parkinson’s disease and may even reverse the damage already done in the brain. I cannot outsource physical exercise. No one can do the pushups or road work for me. Click here to download or listen to this episode now. Tip of the Week Today’s Tip of the Week is a toy, an iPhone app called the 8mm Movie Camera App. It will spice up your videos and make cool movies for Instagram and Facebook. Don’t overdo it, but use it when you want to create that special 8mm movie feel. Spiritual Foundations I’ve been having lots of conversations lately about grace and Christianity. No, I’m not talking about the judging and protesting brand of Christianity. I’m talking about the grace-offered-by-Jesus-over-2000-years-ago Christianity. Grace is “favor you get without earning it.” It’s possible to earn forgiveness, but it’s not possible to earn grace. When Paul discusses grace in 1 Corinthians 6:12, he states, “All things are lawful for me but not all are helpful.”  When this was written, the Corinthian Church had gone wacko. They were engaging in outrageous sin such as the practice of sleeping with their mother in law and having sex with temple prostitutes. Paul was stating that grace means all things are lawful, but all things are not going to grow you or develop you. Grace is not a license to sin. Although many people believe this concept of grace, they shy away from teaching it out of fear of appearing to give people permission to sin. Feature Presentation “The One Thing You Can't Outsource” Outsource things you’re not good at and don’t like – Why there’s one common denominator running through the one thing we can’t outsource. (11:18) No one can do this for you – Why the power of habits requires self-discipline. (11:28) We always have time for what we prioritize as important – How we make excuses for not doing the things we don’t value. (11:30) You always have time for what’s important – How self-discipline is the key characteristic in each zone of progress. (11:32) Paul struggled with self-discipline – Why the thing I want to do, I don’t do. The thing I hate, I do.  (13:10) You aren’t born with a finite amount of self-discipline – How to increase your capacity for self-discipline with a 3-step plan. (13:43) We are wired for our survival to avoid pain – Why human nature places chasing after pleasure as secondary. (15:40) Why we allow momentary, fleeting pleasure to sidetrack our long-term gain – Learn how anyone can increase capacity for self-discipline. (16:19) How expanding self-discipline is like building a muscle – Why the pain and discomfort of pushing against resistance are part of self-discipline. (18:00) Practice polarity – How the pain/pleasure paradigm undergirds our motivations and actions. (19:32) Why it’s not enough to know Tony Robbins’ pain/pleasure paradigm – Pushing yourself to do something uncomfortable increases your self-discipline muscle. (20:25) Most people are not happy, yet they’re not unhappy enough to do something about it. (20:40) Living in no-man’s land – How no attraction and no repulsion keeps you stuck in the pain zone. (21:02) Do your actions make God want to vomit? Why being like lukewarm water makes God sick. (22:00) Jim Edwards’ principle applies to all areas of life – “Love me or hate me, but there’s no money in the middle.”  (22:39) The power of transformation hinges on changing your view of pain and pleasure. (23:09) The practice of practice – How increasing capacity for self-discipline is rooted in just doing it…the power of habits and situational awareness. (24:15) What we can all learn from Cliff Ravenscraft – How to stick to your commitments and change your life (even if that means running the stairs). (26:08) The practice of perseverance – Why starting with momentum is never enough. (26:58) Why steadfastness is the key to success – How to resume as quickly as possible (and avoid wasting time repenting).  (27:25) The 3 practices to increase your capacity for self-discipline – How you can't outsource polarity, practice, and perseverance. (29:05) Examine your goals – Why you will not persist in goals that aren’t worthy of you. (29:40)   Resources Mentioned In This Episode The 4 Hour Work Week by Tim Ferriss The Rise of the Youpreneur by Chris Drucker Virtual Freedom by Chris Drucker The Power of Leverage by Tony Robbins How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

Outsourcing is so hot right now. I blame Tim Ferriss’ book, The 4 Hour Workweek and Chris Ducker’s book, Virtual Freedom for starting the outsourcing phenomenon. In Tim’s book he tells you why you should do it and Chris tells you how to do it. In fact, Chris Ducker has a new book for entrepreneurs […]

Today we discuss a unique method by which you can guarantee your business will always have a profit (even from day 1). You’ll never miss having a profit because you take your profit first. My guest is Mike Michalowicz. Mike is the successful entrepreneur behind three multimillion dollar companies. He is the author of The Pumpkin Plan, Surge, and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.” He is a former small business columnist for The Wall Street Journal and a former MSNBC business makeover expert. An advocate for entrepreneurs, Mike says his purpose in life is to eradicate entrepreneurial poverty. Click here to download or listen to this episode now. Tip of the Week I’m a little late to the Instagram party, but my tip of the week is an Instagram tool I find to be a big help, it’s called InShort Video Editor. This app is great for editing videos on your iPhone and turning them into smooth, seamless Instagram stories.  Check out InShort Video Editor in the app store today. Spiritual Foundations An indicator of someone’s character and integrity is how they handle their possessions. Paul stated in Philippians 4, “I know how to get along with humble means, and I also know how to live in prosperity. In any and all circumstances, I have learned the secret of being filled and going hungry, both of abundance and suffering need. I can do all things through Him who strengthens me.” Paul was actually talking about wealth in this circumstance. He was saying, “I've had a lot and I’ve had very little, and I’ve learned to be content in both circumstances. I can handle either situation through Christ who strengthens me.” Powerful advice! (3:00) Feature Presentation “Profit First- An Interview With Mike Michalowicz” Here are some snippets from our conversation: The book Profit First revolutionized my thinking about my business. – How to change your CPA’s thinking about business and pocket profits like never before. (4:00) Profit First is a new approach to cash management. – Discover how an old approach to cash management brought to business for the first time will increase your profits. (5:00) Sales – expenses = profit. – Why this flawed definition has negatively impacted so many businesses. (5:25) Accounting says profits come last. – How to change one simple formula and start making a profit immediately. 83% of small businesses are not profitable. – Uncovering why entrepreneurs get so many things right but continue to make no profit. (5:40) Is there a flaw in the formula? – How the Profit First principle will change your business (and your life). (6:01) Sales – profit = expenses. – What to do every time you make a sale (truth is, practically no one does this). (6:45) Sell, hide, pay. – Why this sequence works every time and guarantees you profits. (No, I’m not advocating illegal activity.) (7:09) The 20/80 rule you’ve never heard. – How logic, emotions, and habits impact your business profits. (7:35) Business says, “The more I grow, the more I spend.” – How to break this popular no profit system. (8:00) Profit First leaves you less money for your expenses. – Why this forces you to make harder choices that lead to the appropriate decisions. (8:52) Reverse engineer profits. – Discovering the secret for overcoming negative inertia and creating the habit of making a profit. (9:02) Tony Robbins, “The definition of an entrepreneur is someone who knows how to make enough money to cover their mistakes.”  (9:10) The mindset of just making more money. – What entrepreneurs do when they’re not profitable and why it’s such a bad idea. (9:29) Too much month at the end of the money. – Why continuing with a flawed money management system is insane.  (9:37) How Profit First forces you to define the path to profitability. – Why revealing outcome-based thinking is powerful. (10:30) If you can’t pay your bills you never could afford your bills. – How we fall into the trap of stealing (and think it’s OK). (10:54) How to run your business in a disciplined and appropriate fashion. – Why Profit First is required reading for every entrepreneur. (11:06) Is Parkinson’s Law impacting your profits? – What naturally happens when your resources increase, and how to break this unprofitable habit.  (11:36) Resources Mentioned In This Episode Philippians 4 InShot app The Pumpkin Plan Profit First The Toilet Paper Entrepreneur Mike Michalowicz.com Mikemotorbike.com At Mike’s site you’ll have access to free chapter downloads, his Wall Street Journal articles, blogs, and podcasts. How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.

Today we discuss a unique method by which you can guarantee your business will always have a profit (even from day 1). You’ll never miss having a profit because you take your profit first. My guest is Mike Michalowicz. Mike is the successful entrepreneur behind three multimillion dollar companies. He is the author of The […]

Out of a hundred people who hear this, one of you will do this and you’re the one who will succeed. I have a question that I would seriously like you to think about. Are you important? Are you? This is a vital question and it speaks to something we call self-image. It’s popular to believe that your self-image, having a good self-image, a strong self-image, a positive image of yourself is wrong. It’s popular to say that. This is the first line of attack of the enemy, trying to deceive your mind by convincing you that you’re not important. Click here to download or listen to this episode now. Spiritual Foundations Spiritual Foundations The Book of Mark, chapter 12, “Then, one of the scribes came and having heard them reasoning together, perceiving that he had answered them well, asked Jesus, “Which is the first commandment of all?” Jesus answered him, 1. “The first of all the commandments is, ‘Hear O Israel, the Lord our God, the Lord is one and you shall love the Lord, your God, with all your heart, with all your soul and with all your mind and with all your strength.’ This is the first commandment.” 2. “The second is this, ‘You shall love your neighbor as yourself.’ There is no other commandment greater than these.” According to Jesus, if you want to love your neighbor, what do you have to do first? • If we adopt the mindset, “I’m a worm and everyone else is awesome,” and then, we're told to love our neighbor as ourselves, we must first love ourselves. Not in the sense, “Oh, I guess I'm okay.” God is not contradictory. • If you worship God as the all-sufficient Creator and Father, then, you're doing no service to the Artist by condemning His art. Now, think about this: you’re doing no service to yourself by calling something beautiful (you), ugly. • “You shall love your neighbor as yourself,” and then, he said, “There is no other commandment greater than these.” That's strong language. No other commandment, not even your favorite one, whatever that might be. Are you important? In Romans 12:3, Paul says to the church of Rome, “Because of the privilege and authority God has given me, I give each of you this warning: Don't think you are better than you really are. Be honest in your evaluation of yourselves, measuring yourselves by the faith God has given us.” Now, this verse is often quoted to communicate, “Think poorly of yourself.” But it says, “Don't think you are better than you really are. Be honest in your evaluation of yourselves, measuring yourselves by the faith God has given us.”  He's saying, “Take an honest assessment of yourself and think that.” Just before that verse, Jesus gives you a plan of self-improvement. Paul says, “Don't copy the behavior and customs of this world (the system of thinking that is present in the world today), but let God transform you into a new person by changing the way you think. Then you will learn to know God's will for you, which is good and pleasing and perfect.” His will for you is for you to be good and pleasing and perfect, a plan for self-improvement. Tip of the Week I’m about ready to abandon Evernote. Evernote, of course, is a note-taking application. Here’s the thing that’s been bugging me lately. Evernote has its own proprietary way of storing your stuff. You’re locked in and I think of it as a “roach motel.” Your documents go in, but they never come out. I think I’m going to replace it with a new note-taking application called Bear, B-E-A-R. Here’s the reason why: • It uses plain text files to store all your documents. • It uses markup to do any formatting, so it exports to any other application. • There’s no translation problem getting into virtually any other application. • They have a special function to help you export all your notes out of Evernote into Bear. • You can preserve your tags. • You can get your notes into plain text files so they’re portable. So, no matter what happens in the future, you future-proof your documents. Feature Presentation “Are You Important?” The three reasons to get your self-image healthy and robust: 1. We limit ourselves by the imagery we hold of what we're capable of doing. 2. Our self-image is self-constructed, made of our words, the pictures we hold in our mind and our actions or our physical environment. 3. You grow your life by growing your self-image, not just making it better but making it bigger. Our self-image is self-constructed. Dr. Denis Waitley says, “Relentless repetitive self-talk is what changes our self-image.” What are you saying to yourself all the time? The most powerful force in the human psyche is people's need for their words and actions to remain consistent with how we define ourselves. If we have this belief that we suck and that we're bad, then, we will work very hard to make that consistent in our lives. Our brains want consistency. It all starts with how we see ourselves. Our self-image is self-constructed made of our words, pictures and actions, our physical environment, and our beliefs, which lead to our values, which lead to our rules, which lead to our actions, which lead us to our destiny. Destiny is a big word that people think is grandiose, all it means is destination, where you're headed. What do you do with all this super philosophical stuff? You should get out a journal and write this stuff down. A friend of ours, Dave Lakhani, says, “Writing is the doing part of thinking.” If you don't write it down and just think it, you haven't really done the work. There's something about transferring it from your brain through your hands to the paper that solidifies and crystallizes your thinking and gives you a level of understanding and commitment to the ideas that you wouldn't have otherwise. JOURNAL the answer to these questions: 1. If you had a bigger vision for your life, what would it look like now? Nobody else is going to read this, so go nuts. 2. Construct the person you want to become. Now, I'm going to offend some of my friends who teach goal setting, but don’t worry about specific outcomes. Concern yourself with who you want to become and the values that underpin that image. 3. Grow your self-image intentionally. Write out your plan for how you're going to grow your self-image intentionally. Perhaps there are things that you want to do, you want to achieve, instead of just thinking about them. This is where people get all screwed up. They think, “Well, I want to travel the world and visit every continent.” They start immediately thinking about, how do I do that? When what they really should be thinking about is, who do I have to become in order to make that happen? Because if you don't become the person who can achieve that thing, you will never achieve it. Questions to ask yourself: 1. Is this desire something that sustains my life? 2. Am I trying to win the approval of someone in my life? 3. Am I trying to prove to the world around me that I am successful? Well, when you're on your deathbed, are you really going to care whether people thought you were successful? What other people think of you is none of your business. No, it doesn't matter. It's what you want in life, not what you think other people want you to want in life. “Learn to value yourself, which means fight for your happiness,” Ayn Rand Resources Mentioned In This Episode Bear note-writing app How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript.