Music Lessons and Marketing

Don't be fooled by the frost outside. Now is the time to start planning for summer camp and your summer session. In part II of this 3 part series, I discuss summer camp fairs and how they can boost your year-round enrollment.  www.davesimonsmusic.com

In this week's episode, I reconnect with Danny Thompson, the Head Master of Music Lesson Business Academy. Danny and I collaborate to put together a list of the 10 most common mistakes music studio owners make in their business'. I'm guilty of 8 of these mistakes. How about you? 

I know what you're thinking. It's December, you've got recitals and concerts to prepare for. Now is no time to be thinking about summer camp. Think again my friend. A successful summer camp roll out is a 6-month process of steady and consistent marketing. In this week's episode of the Monday Marketing Minute, I share a brief overview of my summer camp marketing strategy.  www.davesimonsmusic.com

Thanksgiving thoughts 2019.

Customers have expectations every step of the way. Sure, you should aspire to meet these expectations. Better yet, why not aspire to exceed these expectations.  Amazement kicks in when you exceed the expectation. Customers begin telling their friends about you when you go beyond the expected.  Video email is a great way to connect and surprise your customers. Check out https://bombbomb.com/?bbref=DAVESIMON  www.davesimonsmusic.com 

Running a music studio without a mission statement is like sending an army into battle without a plan or purpose. What's the purpose of your music studio? What keeps you motivated to fight the good fight during tough times? What change do you want to make to the world? Your studio needs a mission. Putting your mission into action is the hard part. www.davesimonsmusic.com

In this week's episode, I speak with business coach Rachel Lubchansky. Rachel's program, Rel Impact, provides business growth and management strategies for women entrepreneurs. Rachel provides actionable advice in this interview as well as insights into your ideal customer. www.davesimonsmusic.com

Next time you're a customer take note of your experience or lack of one.  In this week of the Monday morning marketing minute, I share a customer experience that can easily be applied to your music studio.  

In this episode, I explain how a customer avatar can create clarity and focus in your marketing. 

I've heard of music schools with 500 students. They're rare but they're out there. I've never heard of music school with 2000 students! Jonny Wilson loves music. He loves business. He loves helping people. Jonny combined these 3 passions to build a music a massive studio as well as a program to help studio owners like you.  Show links https://www.buildamusicschool.com/ https://davesimonsmusic.com/

Are you married? Think of your first date. Did you propose marriage or start off slowly? Perhaps a cup of coffee; an innocent getting to know you chat. It takes time before anyone is ready to "pop the question". visit www.davesimonsmusic.com

In this episode, I speak with Daniel Patterson of Grow Your Music Studio to discuss his successful group piano teaching program. He has created a highly profitable business model that can be applied to any music studio.  Daniel shares with me both his teaching and marketing strategies. www.davesimonsmusic.com

If Beethoven were alive today where do you think he'd be hanging out? Would he be a rocker? He's got the snarl and the hair for it. Would he be a Beatle or scoring Star Wars films? In this episode, I speak with the Yoda of our industry, Tim Topham about how to rethink the music lesson for a 21st-century market. Let's be honest; some piano teachers, teach for a 19th-century market. Tim maps out a teaching strategy that balances the worlds of the masters and the hitmakers. www.davesimonsmusic.com 

The telephone is a powerful marketing tool. It brings your marketing face to face with your market. Before that first call,  your ideal customer is experiencing messages that are being broadcast by you and by their friends who talk about you. Your brand comes to life for the first time that you and a customer are on the phone together. An email exchange is a good start, but the telephone allows you to make a connection and an impact in a way that you can’t create over email.  www.davesimionsmusic.co

Jared Erlinger's pathway to music studio ownership is a unique story. He started out as an instructor at my music school. He identified a need in my studio and received a promotion as a result. Years later he bought my school from me.