Music Lessons and Marketing

In this episode I map out an easy strategy that will allow you to position your studio as a thought leader, a studio that truly cares about kids. Your competition will be scrambling once they catch wind of what you're up to.

We've all made a bad hire before. The music instructor had an impressive resume, seemed nice, could really play well. After a few months on the job cracks begin to form, tension grows, your authority feels challenged. We all know the ending to this story.  In this episode I go through a detailed interview, hiring, and training strategy that will help you find the ideal instructor for your music studio.  “Hire the best and cry only once, but you have to know what the best means" ~ Jay Abraham

A mission statement is a sentence or two that state's what your music studio does, how do you do it, why you do it. It serves as a guide for your business. It gives your studio purpose beyond the lesson. 

You have to be a musician to successfully open and run a music studio, right? How could you possibly market and sell lessons without a basic knowledge of music and instruction. Jenny Townsend, former real estate agent, grocery store manager and super hero did just that. She couldn’t even play Heart and Soul on the piano but she had plenty of heart and tons of ambition

In this episode I interview Beth Parkhill, a one-time reluctant customer of Eric Bourassa. She wanted to sign her daughter Piper up for private lessons. Eric worked his marketing magic and created a win for Piper, Beth and for Eric. 

Offering your customers an incentive to tell their friends about your music studio is a good start when it seeking referalls.  A financial incentive is not enough. It's hard to open up a conversation with "My kids music studio is offering me a free month of lessons if I can persuade you to sign up"

Many music studio owners are accidental entrepreneurs. You show a friend how to play a lick on the guitar or the opening piano chords to Heart and Soul and next thing you know you have your first student. It feels good to pass on the tradition of music to someone else. It feels good to share your knowledge. If also feels good to get paid for your expertise. One student leads to another. Next thing you know you're making some extra spending money. 

 If you worry about your competition you’re worried about the wrong person. Worry about your customer and how you can find new ways to make them feel happy, appreciated and amazed. Your competition will notice you doing this and they’ll begin to worry about you. They’ll begin to react to you which then positions you as the market leader.

Email marketing is dead? Not so fast. How much time do you spend a day in your email inbox? Lots! So how come no one is opening your email? Why isn't anyone acting. In this episode I discuss how to create emails that will get you the results you desire. 

Rev up your engines.  Your fall marketing for your music studio should be in full swing by now.  Depending on where you are in the country or where you are in the world, your students are going back to school either some point this month or there may be starting after the Labor Day holiday in September. Nonetheless, fall marketing and fall strategy should be on your mind. Here's my four point fall marketing checklist.  Outbound marketing Inbound marketing  Point of sale  Internal marketing

In This episode tells her story of going from solo teacher to a multi teacher studio and where she hopes to be in 5 years from now

This list was put together by music studio owners like you!

No one likes the experience of failure. It hurts, it hurts bad.  Failure often makes us feel like, well, a failure and nobody wants that.  Behind every success story is a string of multiple failures. Usually the greater the success, the more seemingly devastating the failures that led up to the triumph. 

In this webinar I'll teach you how to create systems so your studio can run by itself. This will help turn your studio into a well oiled operation. Your customers will appreciate the efficiency and you'll appreciate the free time that solid systems create. Take back your life, get a good night of sleep, reduce your stress level with rock solid systems. I'll teach you how.  Click https://davesimonsmusic.com/webinar to register

John Lee Dumas has built a multi million dollar life style business around passion, persistence and a podcast. In this episode I have the honor to speak to JLD about how being a tank platoon commander in Iraq and how that experience helped him in his entrepreneurial pursuits.