Summary: The telephone is a powerful marketing tool. It brings your marketing face to face with your market. Before that first call, your ideal customer is experiencing messages that are being broadcast by you and by their friends who talk about you. Your brand comes to life for the first time that you and a customer are on the phone together. An email exchange is a good start, but the telephone allows you to make a connection and an impact in a way that you can’t create over email. www.davesimionsmusic.co
