Marketing SOS

There is nothing more frustrating than seeing the potential for your team or business and not being able to reach it due to bureaucracy and inefficient processes. In this episode we examine how one internal marketing team can transition from chaos to ordered marketing superiority.  

Every business needs a strategy to reach and capture new customers and build relationships. In this episode we explore how a workspace design studio catering to start up companies can reinvent the way it captures new customers.

Switching careers can be a daunting task. There are so many unknowns and its easy for imposter syndrome to take hold. In today's episode I help a listener by giving them actionable advice to achieve their goal of switching into content marketing. Lets go!

There seems be a hurdle that a specific degree or background is required to perform certain tasks. Not True! In this episode we hear from someone who is stuck and needs help learning more about their customers. 

One of the single best ways to generate leads and new business is by demonstrating your authority and expertise in a particular niche. In this episode we hear from a listener looking for ideas on generating new business for their auto broker client. The answer? Build their authority.

Most of the time marketing involves making sales numbers, and hitting quarterly targets to keep shareholders happy and everyone employed. Occasionally there are roles that have more of an altruistic outcome and can have an huge impact on people's lives.

Unless you really love it, editing can be a painful necessity of any type of online content. The tough part comes down to editing your content in a timely manner without publishing work full of typos, grammatical errors and uneven narrative flows. This episode I share some tricks of the trade when it comes to editing your own writing.

When it comes to online advertising, one of the best channels to utilize is paid traffic through pay-per-click advertising. Whether its social traffic or the gold standard of Google Ads, paid traffic is always a medium that should be evaluated when its comes to developing your marketing strategy. This week we explore driving traffic to a low value downloadable product.

Approvals are a way of life in most businesses. Certain industries takes things a step further with regulations and compliance issues that can limit how businesses and marketers operate. So what is a marketing team supposed to do when they find themselves boxed in with red tape? It’s time to get creative, of course!

The demands of work are always a difficult balancing act. There are dozens of competing priorities, coworkers pulling you in different directions and unclear goals and direction. What do you do when you are being pulled all over the place and can't keep up with the demands of the job?

On this episode we hear from a listener who is taking over the social media accounts of a local coffee shop. She doesn't have much experience, but knows enough that she wants to rebrand the shop's Instagram page to take it to the next level. Lets figure out if, and how she should do this.

Facebook and social media can be powerful tools to identify and close sales transactions. Its no wonder these platforms attract professional marketers and companies the world over. When it comes to selling products in a corporate environment - where is the line? When your sales team has a quota to hit, should they be able to use every tool at their disposal?

Marketers need to be versatile and adapt their experiences and skill sets to any situation. When it comes to marketing to charities or non-profit organizations, there is much to consider.  Their business is not profit driven, usually attract different employees than for-profit enterprises and their goals can be completely different than what a marketer is used to. Does this mean you throw out the book and start over? 

In business, it is always a sound practice to drum of revenue wherever you can. When you have already invested in building an asset, like a website, and can find new ways to monetize it - that's a no brainer. Right? Sometimes pursuing new revenue channels can hurt your bread and butter revenue generator as we discover in this episode.

When it comes to freelance work, pricing your services can be difficult. At first, you will likely get it wrong. After dealing with problem clients, project overruns, competing priorities and unexpected expenses, you may finally get close to figuring out how to best price your services. It's at this point that you see whether your ideal price can be bared by the market and if you can attract enough clients frequently enough to make a living.