Marketing SOS

On this episode we hear from a listener struggling to get their message to professional chefs as they believe they are too hard to target. How can we use digital marketing to get in front of this coveted audiences without overlapping to foodies?

Marketing a High Price Point Certification Business - 066

The world of marketing is vast with so many specializations and new innovating techniques seeming to develop every day. So to a newbie to the marketing space, there is an overwhelming amount of information to digest and expertise to be gained. When your in a job with little oversight and direction, how do you best spend your time? Lets dive in.

When you’re marketing in a wholesale business it can be tough to align your marketing and business priorities. While you get sales numbers from your retailers, it’s tough to directly tie your efforts to financial results. You need to adjust your metrics in order prove your digital marketing strategies are moving the needle even if there is no direct through line to sales.

When starting a new business or pivoting to marketing in different ways, it can be very daunting looking at all the potential tactics and strategies you need to take. In this episode we explore how to tackle this overwhelming position and make some forward momentum.

How do you market a product or service when modern methods aren't accessible? Its time to kick it a bit old school and rely on print and face to face interactions.

The way you do anything is the way you do everything. While you can have the best marketing strategies and sales funnels, if your team behind them aren't taken care of you might just be building a house of cards, or at least a high turnover rate. In this episode, I speak with Darren Chait co-founder and COO of Hugo and one of the authors of 10X Culture. We explore how focusing on culture can be one of the key drivers to building a high performing team for years to come. 

Sometimes we carry faulty biases and assumptions with us that can impact how we view situations. On this episode, one private investigator is operating with a false premise that's impacting his marketing strategy.

This is episode 60! Thanks to everyone for listening and helping us out! In this episode we take a question from a restaurateur looking to expand into vegan options but their existing customers are pushing back or going elsewhere. Luckily there is an easy solution.

The second episode of 2020 sees us taking a question on marketing a subscription box business as well as a tease of new things to come in 2020.

Life is short and full of unpredictable paths. One of those paths may put you in front of someone frustrating who also happens to pay you, which is never a good combination. On this episode we hear from someone who needs help not blowing up in front of their clients.

It's easy to get too focused on the benefits and features of our product or service that we forget about who we are selling to. Learning about and developing strategies to position your product and market to customers is key to success.

When entering new markets or trying to capture new sources of revenue, your company will often have to grow in new ways. The saying goes "What got you here, won't get you there." Well this is true in today's episode that features one company looking to expand from being an unknown player working with retailers to trying to capture consumers directly.

Getting started in marketing can be a bit daunting, especially when you haven't ever worked in the industry before. New business owners and entrepreneurs can often get stuck in analysis paralysis, being overwhelmed with which marketing tactics and channels to choose and how much they have to learn about them. In the end, its all about keeping it simple and figuring out whats going to work for you.

Sometimes promotions do just happen but do you really want to leave your destiny in someone else's hands? Don't you want to do everything possible to stack the deck in your favour? In this episode we explore how to best position yourself for future advancement.