![Marketing SOS show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/095/725/small/marketing-sos-free-marketing-advice-for-small-businesses-marketers-entrepreneurs-and-students.jpg)
Summary: When it comes to online advertising, one of the best channels to utilize is paid traffic through pay-per-click advertising. Whether its social traffic or the gold standard of Google Ads, paid traffic is always a medium that should be evaluated when its comes to developing your marketing strategy. This week we explore driving traffic to a low value downloadable product.