Business Straight Up Podcast - Business Help for Creative Entrepreneurs & Photographers

Well hello there, amazing business owners! Today we are going to chat about the most common website mistakes that I see when I review small business websites. I have done a LOT of website critiques, even before I did them in video format, I have done them locally for about 10 years now. There are a few mistakes that I see over and over and over again, and when I sat down to write out this episode, I actually came up with OVER 20 that I see consistently. I wanted to keep this short and sweet because right now we are all working between kids and chaos, and so I had to leave some out. So we'll start with the most common, and the BIGGEST mistakes that I see. If you loved this episode, don't forget to head over to iTunes and leave a review. It only takes a few minutes but means the world to me and my team, and we have a special gift for you when you do! Type out the review, take a screenshot and send it over to hello@businessstraightup.com so that we can send you a special gift! We appreciate the reviews so much, so I want to thank you in advance for sharing your thoughts!

Welcome back, ready for some website help? The words that you put onto your website are CRAZY important when it comes to how your website will perform in turning visitors into inquiries, and then into paid clients! This episode features an amazing copywriter who specializes in writing copy for creative businesses - and can I just tell you how IMPORTANT your messaging is, and how much this information matters? It is so underrated and is something that needs to be discussed more! Kimberley Anderson is the genius behind Red Curl Creative and today we are going to talk about common website mistakes, why copy for your website is different than other writing and marketing, three things that MUST be conveyed on your website, and a secret weapon that you already have in your business that can be a HUGE wealth of content for you when you don't know what to write. Yup - you most likely already have this in place in your business, and you can pull SO MANY stories out of it - Kim really stunned me with that one, what an amazing idea!

It is a beautiful thing to be consistently learning new things, and growing in your life and your business! But when you are learning and reading and listening to amazing resources and fellow business owners, how do you keep track of the things that you want to take in and implement in your own business? Especially website changes! When it comes to the things that you learn and want to use on your own website, how can you keep track of them and get them done, even if you don't have the bandwidth or energy at the time that you learn them? Today's episode is all about a way to organize the ideas and suggestions that you learn, so that you can be productive and get things DONE on your website, in a short amount of time! The feeling of getting something DONE is an awesome feeling, so check out the episode and let me know what was your favorite takeaway!

In today's episode, we are going to talk about growing quickly and deciding what you can do to help your photography business grow fast even if you’re not booking as many clients as you want to be right now. We’re also going to dive into model calls, revenue, amazing client experience, pre-session payment plans - in short, everything you need for a killer photography business, and how to grow a photography business FAST, with the ever awesome Kelli Marie! While today's episode will speak specifically to photographers, these are basic business principals that can apply to ANY creative business, listen in.

Today's episode is going to sound like kind of an odd one - but I PROMISE I will bring it back to your business for some photography business help, so give me a few minutes of your time! Today we are going to talk about 5 Business Lessons from the Disney Movie Frozen 2. Weird? Maybe. But I swear at least 3 of these lessons will apply to you. Whether you're struggling with alignment and making sure that you are in the right place to best serve your clients, surrounding yourself with amazing people who support and encourage you, or just moving forward when something is difficult - today's episode will give you something to listen to that has a little bit of hope, wrapped up in things to think about to improve your business and your life.

We are in the middle of a global pandemic that is seriously affecting small businesses - and we are hearing a TON of crazy information at this time. So here is some REAL talk, with what days look like, and some HOPE for all business owners right now.

Shownotes at businessstraightup.com/032 How many times have you ever questioned, "Who am I to be doing that? Charging that? Sharing that?" I'm over here raising my hand because I have SO been there. Impostor syndrome is REAL, and it is something that can keep us trapped in a world of sameness, instead of stepping into our power and awesomeness. I am SO excited for today's episode with Ash Ambirge, of The Middle Finger Project. We are going to talk about impostor syndrome, guilt, money, business, and perfectionism. Because NONE of us ever struggle with any of those, right? I hope you can hear the sarcasm - these things are REAL and Ash has some amazing advice to help!

Hey there awesome business owners, today's episode is going to be a little different. We are going to go into my TOP 3 reasons for attending WPPI, and then I have a few other educators that wanted to share too! Spoiler alert: the reasons to attend may be entirely different than what you're thinking, especially #1. Are you coming to WPPI with us? I want to know!

WPPI can be crazy overwhelming, especially if it's your first time. And if it is NOT your first time - it's still absolutely relevant and important to talk with your colleagues, and meet new ones! In this episode, we are going to go into my Top 10 WPPI Tips for Photographers. You can view the full shownotes here: businessstraightup.com/030

Today's episode is going to be a little different - we are going to dive into a small piece of the free training that I did earlier this week, called Websites that Convert. Basically - stop apologizing for a half a** website, and start being intentional about your web strategy and design! This is a quickie, a mini episode with a piece of that training, but if you'd like to watch the FULL training, check it out at businessstraightup.com/photographerwebsites

In today's episode, we're going to talk about hospitality and creating that amazing client experience, from the FIRST time your client interacts with you (likely online!) until the very end. You might be thinking "but Brooke I need photographer marketing help, I don't work in a hotel and hospitality isn't my jam..." and yes, I feel you. But today's episode will rock your world because hospitality NEEDS to be a part of your overall client experience. What sets you apart. What makes you different.

Well hello there, amazing business owners, ready to set yourself up for success with your website? In today's episode of Business Straight Up - the small business podcast for photographers and creative business owners, we are going to go into detail on WHY you need a website blueprint, and HOW to create one. This is one of the most overlooked website tools that can make your life a little easier when it comes to setting up a new website, making changes, or having to switch some things around if chaos happens! Ready to set up a foundation for your website? Let's go!

Today's episode from the Business Straight Up Podcast with Brooke Summer is all about MARKETING. And no, marketing does NOT necessarily mean sticking a pretty photo on social media! There are so many things to consider, from changing your mindset, to updating your website, and putting into place systems and strategies that will really SPEAK to the clients you want to work with. Marketing can cover SO many things, and today we are going to jump in and talk about 5 things you can start doing today!

Welcome to another episode of Business Straight Up - today we're going to talk about how you start taking action! How many courses, workshops, and books have you read about your business? How much of that information have you actually implemented? How do move forward to actually change your business and improve it? There’s so much information out there but how do we move from consumption overwhelm to implementation and action. That's exactly what we will go through in today's episode!

In this episode of Business Straight Up, the podcast for photographers and creatives, we are going to have a VERY quick talk - yep this one is short - about accepting challenges in the season of life that you're in. We also talk about comparison and giving yourself grace when things pop up that might be keeping you from doing exactly what you want to do in this moment.