Summary: Welcome back, ready for some website help? The words that you put onto your website are CRAZY important when it comes to how your website will perform in turning visitors into inquiries, and then into paid clients! This episode features an amazing copywriter who specializes in writing copy for creative businesses - and can I just tell you how IMPORTANT your messaging is, and how much this information matters? It is so underrated and is something that needs to be discussed more! Kimberley Anderson is the genius behind Red Curl Creative and today we are going to talk about common website mistakes, why copy for your website is different than other writing and marketing, three things that MUST be conveyed on your website, and a secret weapon that you already have in your business that can be a HUGE wealth of content for you when you don't know what to write. Yup - you most likely already have this in place in your business, and you can pull SO MANY stories out of it - Kim really stunned me with that one, what an amazing idea!
