Startups- Sunny Side Up show

Startups- Sunny Side Up

Summary: 15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders.

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Podcasts:

 Ep 59 | Tips to Harness Data for Better Marketing ROI with Patrick Pitre, Data Management & Business Intelligence at IBM | File Type: audio/mpeg | Duration: Unknown

In today’s data driven marketing and sales environment, we all know how crucial it is to simplify data and make it easier to use in order to fuel better marketing and sales results. In this episode we have Patrick Pitre of IBM join us to share tips on harnessing data for better ROI. 

 EP 58 | CDPs, DMPs and A Quick Rapid Fire with Abhi Yadav, CEO & Founder at Zylotech | File Type: audio/mpeg | Duration: Unknown

In this episode of Sunny Side Up, we welcome Abhi Yadav, Founder and CEO of Zylotech, a self-learning Customer Data Platform. As an Entrepreneur and Technologist, Abhi is known to be passionate about AI/ML and loves to solve problems and build products that sit at the intersection of data, decision-making, and marketing. He has worked with several enterprise brands across the retail, technology and financial industries. In this episode, Abhi and our CEO Meetul Shah have a quick debate on CDPs and DMPs and the future of these technologies in a typical B2B marketing stack.

 Ep 57 | Tackling B2B Content Marketing Challenges with Michael Brenner, CEO, Marketing Insider Group | File Type: audio/mpeg | Duration: Unknown

We all know how content is key or rather, as you’ve often heard it being said – content is king to any B2B marketing strategy. And that’s why we have Michael Brenner, CEO of Marketing Insider Group, join us on this episode of Sunny Side Up. At Marketing Insider Group, Michael has worked with over 75 brands to build out effective content marketing and employee activation programs. Michael has been recognized as a Forbes top CMO influencer, a Top Business Keynote Speaker by the Huffington Post and a Top Motivational Speaker by Entrepreneur Magazine and it’s a pleasure to host him on our podcast! 

 Ep 56 | Partner Relationship Management for B2B Companies with Mark Rogers, Chief Revenue Officer at Impartner Software | File Type: audio/mpeg | Duration: Unknown

Mark Rogers, Chief Revenue Officer at Impartner Software, a leading SaaS-based Partner Relationship Management solution joins us in this episode to share his thoughts on the evolution of the SaaS marketplace while also throwing light on proven tips and strategies that can optimize B2B Partner Relationship Management and go-to market strategies.

 Ep 55 | An ABM Primer with Masha Finkelstein, Martech Innovation and Best Practices at Intuit | File Type: audio/mpeg | Duration: Unknown

On this episode of Sunny Side Up, (a podcast hosted by DemandMatrix), we have Account-based Marketing expert Masha Finkelstein join us to discuss – well – everything ABM under the sun! Masha led Growth Marketing at Google Cloud until recently and then moved over to Intuit as Marketing Technology Innovation and Best Practices at Intuit....

 Ep 54 | The Future of B2B Channel Marketing with Jay McBain, Principal Analyst of Global Channels at Forrester | File Type: audio/mpeg | Duration: Unknown

Jay McBain, Principal Analyst of Global Channels at Forrester joined us on the Sunny Side Up podcast hosted by DemandMatrix in this episode!  About Jay Jay leads Forrester’s research and advisory for global channels, alliances, and partnerships. In this episode, our CEO Meetul Shah discuss the future of channel marketing within the B2B and Tech...

 Ep 53 | The Future of Technology and Mankind: A conversation with Tech Entrepreneur- Atul Jalan | File Type: audio/mpeg | Duration: Unknown

Atul Jalan, the founder and CEO of leading B2C Customer Data Platform Manthan discusses the future of tech and its impact on mankind in this interesting conversation. 

 Ep 52 | B2B Data Storytelling and Data Literacy with Spencer E. Sobczak, Enterprise Account Executive at Theia | File Type: audio/mpeg | Duration: Unknown

Spencer talks about the need for better data storytelling and data literacy within the B2B marketplace in this episode.

 Ep 51 | B2B Sales, SalesTech and Sales Tips with Brandon Bornancin, CEO at Seamless.ai | File Type: audio/mpeg | Duration: Unknown

Serial Salesperson, 3x Multi-Million Dollar Entrepreneur, Author, INVESTOR and expert speaker on sales, marketing and entrepreneurship- Brandon Bornancin joins us on the Sunny Side Up podcast by DemandMatrix to discuss B2B Sales techniques that make a difference!

 Ep 50 | Adding Hire Power to your Tech Marketing team: In conversation with Rick Girard | File Type: audio/mpeg | Duration: Unknown

Rick Girard, the Host of the Hire Power Radio show who is also the CEO of Stride Search Inc, (an agency focused on disrupting the Recruiting & Talent Acquisition space) shares interesting hiring tips to help you transform how you hire and shape your Marketing and Sales teams. About Rick Rick is a Talent Acquisition...

 Ep 49 | CRM Best Practices for B2B Marketing Teams with Jon Ferrara, Founder and CEO at Nimble | File Type: audio/mpeg | Duration: Unknown

Jon Ferrara, the pioneer and creator of #CRM solutions and Founder/CEO of Nimble LLC a social CRM service for small businesses joins us on Sunny Side Up to discuss the future of Customer Relationship Management within the B2B segment. 

 Ep 48 | Tech Entrepreneurial Tips and the Future of the SaaS Marketplace with Nick Bonfoglio, Founder and CEO at Syncari | File Type: audio/mpeg | Duration: Unknown

Nick Bonfoglio, CEO and Founder of Data Management Platform- Syncari and Former founding CEO of Aptrinsic shares interesting entrepreneurial learnings and takeaways while also discussing his thoughts on the future of the DaaS/SaaS marketplace. 

 Ep 47 | Customer Experience Tips to enable a better B2B journey with Carlos Hidalgo, Founder and CEO of VisumCX | File Type: audio/mpeg | Duration: Unknown

Carlos Hidalgo, the author of Driving Demand (2015) and The UnAmerican Dream (2019) and Founder/CEO of Customer Experience agency VisumCX speaks to us today to talk about his journey, his books and how marketing and sales teams can enable better B2B customer experiences. 

 Ep 46 | Account Management Tips to Boost B2B results with Julien Thuy, Enterprise Relationship Manager at Glassdoor | File Type: audio/mpeg | Duration: Unknown

Julien Thuy who is an Enterprise Relationship Manager at Glassdoor (UK) shares interesting tips on Account Management and B2B Enterprise Relationship Management to help boost your end results. 

 Ep 45 | Innovative Marketing and Martech Tricks with Jennifer Pockell Dimas, CMO at Gigster | File Type: audio/mpeg | Duration: Unknown

Jennifer Pockell Dimas, a marketing leader who was spearheaded business growth in enterprise software companies like Plex, Demandbase before  starting her stint as CMO at Gigster shares interesting techniques to boost your B2B marketing. 

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