Startups- Sunny Side Up show

Startups- Sunny Side Up

Summary: 15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders.

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 Ep. 109 | Where should marketers invest right now? -Ft. Shade Vaughn, Capgemini | File Type: audio/mpeg | Duration: Unknown

About the Guest Shade Vaughn is CMO, North America for Capgemini, a global professional services firm. Prior to that, he was the Global Head of Marketing and Communications and member of the Executive Leadership Team at Sapient Razorfish where he helped with rebranding and shifting the company’s strategic positioning as a business transformation services provider....

 Ep. 93 | Selling in a remote environment. Ft. Maria White, Twilio | File Type: audio/mpeg | Duration: Unknown

About the Guest Maria White has been in the technology industry for over 20 years. Starting her career leading EMEA and Global sales teams for companies such as Quest/Dell, HPE, Hyperion, and Oracle. With that international sales experience, she relocated to the states in 2011 to transform the HPE sales team from the inside out...

 Ep. 83 | Enabling sales teams with competitive intelligence to help build better relationship. -Ft. Matthew Coblentz | File Type: audio/mpeg | Duration: Unknown

In this episode, we take a deep dive into the impact of competitive intelligence on sales performance and outcomes with Matthew Coblentz, a competitive intelligence expert at Salesforce. Learn how you can keep your sales teams well informed around the competition to handle objections effectively and to build better relationships. Questions addressed in this episode:...

 Ep. 81 | How to nurture talent and set yourself on a growth path? Ft. Alison Penny, Yext. | File Type: audio/mpeg | Duration: Unknown

In this episode, Ali Penny, Senior Director of Recruiting programs at Yext who has helped build multiple teams, recruiting programs and innovative processes shares amazing insights from her experience to help professionals at every stage of their career get on the right path to success. How to set yourself on a career growth path 1....

 Ep. 77 | How product marketers can create virtual experiences to drive audience engagement? Ft. Madhukar Kumar, Nutanix | File Type: audio/mpeg | Duration: Unknown

In this latest episode of Sunny Side Up Podcast, Madhukar Kumar, VP of Product Marketing at Nutanix shares actionable insights for product marketers to build virtual experiences for customers and users and to overcome the challenges while building them. He talks about why you need to build these experiences and how to get started on...

 Ep. 75 | Managing Personalization as an I/O Process. -Ft. Gerry Murray, IDC. | File Type: audio/mpeg | Duration: Unknown

In this episode, Gerry Murray talks about managing personalization as an I/O process and makes us re-think customer data while highlighting the responsibility of marketers as a steward of data and how brands can build better data relationships with customers by focusing on the input side of the data and being honest and open about...

 Ep. 72 | What does sales enablement really mean and how to do it right with Stephanie White, Juniper Networks. | File Type: audio/mpeg | Duration: Unknown

On this podcast, we speak to Stephanie White, a Global Enablement Tools Manager at Juniper Networks. Stephanie explains what sales enablement really means and how she helps sellers succeed using the right combination of tools, insights, and sales enablement initiatives. Stephanie describes the three pillars of sales enablement as: on-boarding, on-going & excellence. She believes...

 Ep. 70 | Discussing sustainable marketing with Scott Caulfield from Bang Australia. | File Type: audio/mpeg | Duration: Unknown

On this episode of Sunny Side Up, Asher catches up with Scott Caulfield, managing director of Bang Australia. Scott and Asher discuss Scott’s beginnings and his journey through his career to becoming a managing director at Bang Australia. Scott also summarises the biggest differences in dealing with the Americas and dealing with the Asia-Pacific region...

 Ep. 69 | Addressing social issues and correcting a cultural wrong in society using Marketing with Deanna Ransom | File Type: audio/mpeg | Duration: Unknown

On this unscripted episode of Sunny Side Up podcast, Deanna Ransom, a senior marketing leader and woman of color discusses recent events in the context of her corporate career and marketing practices. This episode explores various themes surrounding the #BlackLivesMatter movement which is broadening worldwide. Deanna concludes by citing marketing as a unique way of listening, understanding, and engaging with the audience. And that, by addressing difficult conversations in marketing, we achieve meaningful change in people’s mentality and broader society.

 Ep 66 | Exploring Sales Tech Stack with Jeremy Donovan, SVP Sales Strategy and Operations, SalesLoft. | File Type: audio/mpeg | Duration: Unknown

Learn the importance of having an amazing Sales Tech Stack for driving success for Sales teams.

 Ep 64 | The Future of SaaS and Email Marketing with Bryan Wade, CEO at Sigstr | File Type: audio/mpeg | Duration: Unknown

After building and leading teams in B2B sales and accomplishing several core business goals as Chief Product Officer of Salesforce Marketing Cloud, Bryan started his stint as CEO at Sigstr back in 2017 with the sole aim of building a product that creates the next frontier in email marketing. Bryan participates in this episode of Sunny Side Up to share his tips on Email Marketing, on specific B2B marketing challenges and of course to discuss the future of SaaS! 

 Ep 63 | B2B Marketing Tips with Sam Melnick, VP Market Insights & Growth at Allocadia | File Type: audio/mpeg | Duration: Unknown

Sam Melnick, VP of Marketing at Allocadia joins us in this episode of Sunny Side Up to share his thought-leadership on top revenue driven B2B marketing strategies that can impact overall goals and your company bottomline.

 Ep 62 | Best Practices for B2B Product Marketers, with Pedro Arellano, Vice President, Product Marketing at Looker | File Type: audio/mpeg | Duration: Unknown

Pedro Arellano joins us in today’s episode of Sunny Side Up to share his expertise on evergreen B2B go-to market and product marketing strategies! With over twenty years of experience in the data and analytics industry, Pedro has relevant industry experience and expertise in various aspects of technical, professional , product management and marketing roles and we’re excited to hear his thoughts in this episode! 

 Ep 61 | A Quick Chat on B2B Sales and CDPs with Chris Slovak, VP of Global Sales Solutions at Tealium | File Type: audio/mpeg | Duration: Unknown

We’ve all seen the growth in demand for CDPs in both the B2B and B2C marketing and sales domains. Optimizing the use of your customer data platform is essential to ensure teams get full value out of it. In this episode we have Chris Slovak, VP of Global Sales Solutions at Tealium share his thoughts on some best practices for B2B sales and the use of CDPs! 

 Ep 60 | A B2B Data and Marketing medley with Toby Daniels, Co-founder and CEO at CrowdCentric | File Type: audio/mpeg | Duration: Unknown

On this episode of Sunny Side Up, a B2B podcast hosted by DemandMatrix, we have Toby Daniels,  Co-founder and CEO of Crowdcentric Media and Founder of Social Media Week join us to share his thoughts on what everyone in B2B marketing loves- data while also sharing his thoughts on trending B2B marketing strategies. 


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