Startups- Sunny Side Up show

Startups- Sunny Side Up

Summary: 15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders.

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Podcasts:

 Ep 44 | Driving Impactful B2B Marketing Strategies with Tom Treanor, Global Head of Marketing, Arm Treasure Data | File Type: audio/mpeg | Duration: Unknown

Tom Treanor, Global Head of Marketing, Arm Treasure Data discusses everything under the sun when it comes to B2B marketing, from what keeps marketers in this segment up at night to better strategies that drive your ABM results! 

 Ep 43 | The Story Behind TrustRadius: In Conversation with Vinay Bhagat | File Type: audio/mpeg | Duration: Unknown

In this episode, Founder and CEO of top rated review site TrustRadius discusses his entrepreneurial journey while also breaking down the future of the SaaS marketplace. 

 Ep 39 | B2B Growth Marketing Trends with Jorge Selva, Senior Growth Marketing Manager at G2 Crowd | File Type: audio/mpeg | Duration: Unknown

In this episode, we discuss key Growth Marketing trends with Jorge Selva, Senior Growth Marketing Manager at G2 Crowd:

 Ep 38 | Martech with Chiefmartec – In conversation with Scott Brinker | File Type: audio/mpeg | Duration: Unknown

In this episode, our CEO Meetul Shah discusses martech with none other than chiefmartec– Scott Brinker! About Scott and Chiefmartec: Scott is an entrepreneur, technologist, marketer, author and most famously also often referred to as the Father of the Martech Industry, especially because of his martech landscape chart! His popular chief marketing technology blog cheifmartec.com serves...

 Ep 37 | Key B2B Demand Generation and Data Quality Trends with Brian Hession, VP of Data Quality and Innovation at TechTarget | File Type: audio/mpeg | Duration: Unknown

In this episode, Brian Hession, VP of Data Quality and Innovation at TechTarget discusses key Demand Gen and Data Quality trends that will disrupt the B2B Marketplace. About Brian and TechTarget: Brian was the President & Founder of Oceanos (acquired by TTGT.) Brian is a thought-leader and known to be an innovator who helps companies...

 Ep 36 | The Story behind Lately Inc and the Growing need for Social Media Management Platforms: a chat with co-Founder and CEO Kate Bradley Chernis | File Type: audio/mpeg | Duration: Unknown

In this episode, we had Kate Bradley Chernis talk about the inspiration behind Lately Inc and the latest social media marketing trends that are prevalent in the B2B and Tech marketing domain. About Kate and Lately Inc: Kate Bradley Chernis is the Founder & CEO of Lately, an AI-powered marketing dashboard that helps reinvent marketing processes...

 Ep 35 | Talking about Trending B2B Sales Strategies and Sales Technologies with Jim Dickie, Partner at Sales Mastery | File Type: audio/mpeg | Duration: Unknown

In this episode we had Jim Dickie, Partner at Sales Mastery discuss latest trends in B2B Sales and Marketing. About Jim: Jim Dickie is a Co-Founder of CSO Insights and Research Fellow for Sales Mastery; an independent research firm that focuses on profiling case study examples of how firms in the B2B marketplace are leveraging sales...

 Ep 34 | Uncovering new B2B Marketing Trends with Jenn Steele, CMO at Madison Logic | File Type: audio/mpeg | Duration: Unknown

In this episode, Jenn Steele discusses her journey as a tech marketer and shares some interesting insights and tips on B2B marketing. 

 Ep 33 | B2B Branding and Communication Strategies with Tessa Barron, Sr. Director of Brand & Communications at ON24 | File Type: audio/mpeg | Duration: Unknown

In this episode, Tessa Barron, Senior Director of Brand and Communications at ON24 talks about the latest trends in the B2B and tech marketing industry and the common challenges B2B marketing and sales teams face in their everyday roles. About Tessa: Tessa is an established B2B tech marketing professional who has worked as Product Marketing manager...

 Ep 32 | Digital and Social Media Marketing Trends and Engagement Tactics with Mike Orr, Co-founder & COO at Grapevine6 | File Type: audio/mpeg | Duration: Unknown

Mike Orr, Co-founder and COO of Grapevine6 (an enterprise social and digital sales engagement platform) speaks to us about the importance of a good end-to-end user experience while discussing innovative digital marketing and social media marketing trends within the B2B marketplace. About Grapevine6: Grapevine6 serves to be a powerful, personalized content engagement platform that allows...

 Ep 31 | Exploring the Growing Benefits of Customer Data Platforms (CDPs) in B2B Marketing with David Raab, Founder and CEO of The CDP Institute | File Type: audio/mpeg | Duration: Unknown

David Raab, Founder and CEO of The CDP Institute discusses the many benefits of Customer Data Platforms for B2B marketers and why there will always be a growing demand for technologies and platforms like CDPs. About David Raab and The CDP Institute: David is founder and CEO of CDP Institute, which helps marketers make better...

 Ep 30 | Creating a consistent Pipeline for B2B Marketers: A chat with Nina Church-Adams, SVP of Marketing at Act-On Software | File Type: audio/mpeg | Duration: Unknown

Nina Church-Adams, currently the SVP of Marketing at Act-On Software discusses B2B marketing tactics that global tech leaders and her team at Act-On Software uses to ensure consistent pipeline generation. In this episode she breaks down the upcoming trends in the technology marketing domain and talks about the various ways in which B2B marketing and...

 Ep 29 | Uncovering ROI driven B2B Sales Tactics with Jeremey Donovan, SVP of Sales Strategy at SalesLoft | File Type: audio/mpeg | Duration: Unknown

Jeremey Donovan is SVP of Sales Strategy at SalesLoft, the world’s leading sales engagement platform. Over the past 20+ years, he has had an eclectic career spanning semiconductor engineering to product development/management to sales & marketing leadership at Xilinx, Gartner, AMA, GLG, and CB Insights. Jeremey is the author of five books including the international public speaking bestseller “How...

 Ep 28 | Mobile lead capture and Database Marketing with Peter Gillett, CEO at Zuant Mobile Data Capture | File Type: audio/mpeg | Duration: Unknown

Peter Gillett, Founder and CEO of Zuant discusses his professional journey, from being a mechanical engineer to the CEO of a mobile lead data capture company. He talks about his experiences and what gave rise to the idea of Zuant. Peter discusses various aspects related to B2B marketing and sales in this episode, with a...

 Ep 27 | Evolving Trends in B2B Sales, Martech adoption and Demand Gen with David Lewis | File Type: audio/mpeg | Duration: Unknown

David Lewis, CEO of DemandGen  is known as an innovator in digital marketing technology and methodologies. He has overseen marketing strategies for some of Silicon Valley’s leading technology firms. In this episode, David discusses key issues related to adoption of martech stacks and best practices to ensure maximum output from them besides sharing some interesting...

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