Life on Fire TV (Video) – Online Business Coaching With Nick Unsworth

Hey hey! Welcome to episode 148 of Life on Fire TV. Today we’re covering a very important topic for you: Facebook advertising. Specifically you’re getting the 7 must-have advertising strategies for Facebook! These 7 tactics will remove the stress, hassle and confusion that normally goes along with Facebook marketing! Facebook advertising is one of the best ways to attract more of your ideal clients, grow your email list, your brand and your business - but it can be a very confusing and overwhelming tool to use. How do you know where to start, which tactic to apply and if any of it is working? And how do you do all of that without spending a fortune? The answer is by using these 7 must-have advertising strategies. In this episode you’ll also hear: • What does it mean to itemize your Facebook ads? • Why you should target your own email list with ads. • Get the most clicks for the lowest cost by doing this. • Should you market to your competitors? • 2 cold-targeting techniques that work: what are they? • And so much more! So without further delay let’s get into those 7 techniques! 7. Itemize your ad sets. Create several ad sets to target different competitors. Create one ad set for Competitor A, another for Competitor B and another for Competitor C. Once you’ve done that look at the click through rates and find the best response for the lowest lead cost. Whichever of the three ad sets is performing best you will focus on. Shut down the other two and double down on that one! 6. Warm target your own Facebook page for likes. Once you have quality likes on your Facebook page then you’ll want to target them with a Facebook campaign. The key here is to know you're rewarded for the more interactive your ad is. So the more clicks and the more interaction, the lower the cost of your campaign. Be sure to make your ads friendly, and conversational when targeting your own Facebook page likes. 5. A like campaign for your Facebook page. To piggyback off of number six create a like campaign for your own Facebook page, and then create another campaign to target those likes (which we just discussed in the previous strategy). A great way to do this is to make an ad that connects with your ideal audience; create an ad that says Click here if you like ___. And then fill in the blank with an interest of your audience, or your industry itself. I give a specific example in this episode. 4. Cold targeting with interests. One of the most important and impactful of all of the seven Facebook strategies given here is this one: cold targeting based on interests. Market to your competitors based on interest and then itemize your campaign, like we discussed in #7. 3. The lookalike audience. This is another cold targeting tactic I recommend. You do this by taking your current email list (and current buyer list if you have one), and upload it to Facebook. Facebook then takes that information, identifies profiles attached to that list and and then picks out key characteristics of those profiles. The final step is creating an audience based on those key traits, your lookalike audience. These people are very similar to your list. As a result your ad resonates with this group and is very impactful and powerful. 2. Warm target with Facebook remarketing. Have you ever noticed Facebook ads show up in your newsfeed that are from the same web sites you recently visited or products you’ve been searching for? That is the result of Facebook remarketing. You can use this strategy as well. You’ll create a tracking pixel in Facebook and then add it to the code on your web site. For a step by step explanation check out the video linked belo...

148: 7 Must Have Facebook Advertising Strategies: By Nick Unsworth

147: How To Motivate Yourself With Rewards

Hey hey! Welcome to episode 147 of Life on Fire TV. Today we’re doing something a little different: you’re coming along with me as I reward myself! I call it Operation Vipe. On this episode as we complete Operation Vipe we’ll also talk about the power of micro-goals, paying it forward and why it’s so important to reward yourself as an entrepreneur. All of that and more on episode 147 of Life on Fire TV.

147: How To Motivate Yourself With Rewards

146: How Faith Doubled My Business

Hey hey! Welcome to episode 146 of Life on Fire TV. Today is an extra special episode that I hope you enjoy. When I find something that radically alters my business or my life in any way I want you to have it too, so today’s show is how faith doubled my business. Rediscovering my faith and committing my life to God has more than doubled the revenue of Life on Fire, attracted ideal clients easier and brought me a greater sense of peace and calm. On the 146th episode of Life on Fire TV I share how this has all happened, and why faith matters in business and in life.

146: How Faith Doubled My Business

Audio Only Version Hey hey! Welcome to episode 145 of Life on Fire TV. In this show we’re talking about one of the hottest topics around right now: video marketing. Sharing her real world wisdom and passion on how to make this tool a staple in your business toolbox is none other than Suzanne Evans Suzanne is an entrepreneur and business coach – I’m one of her students! She has grown her business to $7 million a year in under 6 years. Currently she has 15 full-time employees, she’s been on Inc 500’s Top 5,000 list 3 years in a row and has the 6th fastest growing company in South Carolina, where she’s headquartered. She’s also a New York Times best-selling author. In other words Suzanne is the real deal! On this show she shares how she created her tremendous success, and how you can apply the same strategies in your business. Specifically we dive into why video is a necessity, the 3 types of video you should be doing as an entrepreneur, and how to cash in using video. In this episode you’ll hear: * What are the 3 sources for business loans? (21:05) * Why stories sell. (43:00) * How many videos should you be doing per month – minimum? (1:04:10) * Sales is a transference of what? (1:05:00) * What Suzanne believes the real purpose of money is. (1:11:20) * And so much more! Suzanne is living proof of the value of video marketing. To make video marketing easy she breaks it down into the 3 categories or types of videos we should all be making for our audience. 1. Positioning.   Just like you need great copy, you need great video. And similar guidelines apply here: put your best message forward in a high quality and professional manner. If you aren’t seeing results from your marketing it’s because you are being beaten by people who are better positioned than you are. They may not be as good as you but if their positioning is better they’ll beat you every time. So get your best message out to your people in a clear, concise and professional way with video. 2. Personality.   This is where you let your freak flag fly! This type of video is the expert on-the-go type. These videos should be a mixture of iPhone, on the fly type videos as well as professional-produced videos. In these videos you show you are warm and homey, this is where people fall in love with you. Suzanne’s tips for doing this: 1. It’s how you say it, not WHAT you say. 2. Know when to stop talking! These are great at 2 minutes and under so know when enough is enough! 3. Talk to ONE person. Just like with your copy you find a person and talk to them…do this in your videos to create connection with your people. 3. Promotional.   These are the videos where you sell your stuff and make money! They MUST be high quality, because high quality = more sales. These videos must also hold engagement and attention. If you’re spending money on videos from only one of these categories spend it here! Suzanne has a few other tips for us in this episode. She says when you make the leap into video be certain you are working with a videographer who knows marketing. They have to know how to edit and make it sizzle; they need to know the world of marketing and video so do your homework before hiring someone. And at a minimum you want to be making 1-2 videos per month, that’s the bare minimum! You want to position video marketing in your mind as a key component of your marketing tool bag, it’s not just a one-off. Suzanne’s wisdom continues on today’s show – hear all of her wisdom and enthusiasm when you listen in to episode 145 of Life on Fire TV. Thanks for being here and we’ll see you next time. EPISODE RESOURCES * Suzanne Evans’ website http://suzanneevans.org

145: Video Marketing Made Easy with Suzanne Evans

145: Video Marketing Made Easy with Suzanne Evans

Hey hey! Welcome to episode 144 of Life on Fire TV. Today we’re talking about another important topic for entrepreneurs: technology. Specifically how to scale, automate and grow your business with technology And here to cover the ins and outs is Scott Robley from InfusionSoft. Scott was a teacher for 2 decades and has always had a passion for helping people learn and apply that knowledge to improve their lives. When he made the switch from education in the school system to educating entrepreneurs he knew he had found his home. Today he gives us the 3 phases of lifecycle marketing and how to utilize them, 3 things every entrepreneur needs to be successful and and why having the right system, like Infusionsoft, is so vital to your success. In this episode you’ll hear: • Why people don't buy WHAT you do, but WHY you do it. (10:00) • If you want something right - DON'T do it yourself! What to do instead. (17:15) • Think your market is everyone? Think again - Scott explains. (19:20) • Everyone is in this business - what is it? (22:30). • An advanced strategy for getting referrals. (28:20) • And so much more! 
 The three phases of lifecycle marketing are important to know, they are the linchpin of your marketing process. 1. The first is attract. And there are three components to the attract phase: know your target audience. attract interest. collect your leads. When you know who your people are you can attract the right fit for your business. And when you know them you can find out their pains so you can offer solutions. From there it’s a matter of giving and serving. Scott says if you want to out-earn your competitors you have to out-give them. So after you’ve found your right people, attract them and give them great information that helps them and solves their problems. Naturally you’ll need to have a lead capture process for all of these interactions. 2. The second phase of lifecycle marketing is sell. As soon as some people find you they are ready to buy from you, but not most. So you’ll have to educate them, give them an offer and then close the deal. Educating is most important step because you’ll add value, nurture, and share what you do and WHY you do it. In this stage and all others the more value you add the more natural it is to offer them something. And when you make an offer you need two things: 1. relevancy and 2. permission. If you are relevant and they give permission it's offensive not to offer! 3. The third phase is the wow phase. In the wow phase you must deliver and wow, offer more and get referrals. As Scott shares on this episode remember you've got to be different to make a difference. What do you do to wow your customers? What's your cookie ala the Doubletree Hotel chain? Your wow doesn't have to be anything expensive but it must be something. And from this stage on it's game on! Offer more, wow them more. Sometimes it doesn't have to relate at all - just offer them more. The last piece of the wow puzzle is get referrals. Scott has a very simple strategy to making this happen: ask for referrals! On this episode Scott also gives the pyramid of success for entrepreneurs: the 3 things each of us need to be successful in what we do no matter our business model. The first is to get a coach, someone who is a few steps further down the road than you are. The second is find a community of like-minded people to support you and help you on your journey - and people you can also help. And finally the last leg of the pyramid is to have a solid customer relations management system in place, like Infusionsoft, to automate and drive your lifecycle marketing process.

144: How to Leverage Technology In Business with Scott Robley

144: How to Leverage Technology In Business with Scott Robley

Hey hey! Welcome to episode 143 of Life on Fire TV. Today we’re hearing from my good friend and previous visitor to the show, Mr. Cole Hatter. Cole is a man living an incredible life, and he’s doing so because of his views on money. On this episode he shares how his entrepreneurial views on debt and making money matter have led him from being broke to a multi-millionaire who lives with purpose and passion. Check it out on today’s 143rd episode of Life on Fire TV.