Life on Fire TV (Video) – Online Business Coaching With Nick Unsworth

Hey hey! Welcome to episode 161 of Life on Fire. If there’s one thing that stops most entrepreneurs from living their ultimate life on fire it’s sales. If that very word makes you cringe today’s episode is perfect for you. And even if you’re great at sales today’s show will help you take your game to the next level. Joining us for today’s show is Ben Chaib. Ben is a master salesman, in his career he has generated over 926 million dollars in sales! Listen in as he shares his 8 step process called S8. Ben also gives us specific exercises to use during your next sales conversation to help you feel more at ease, create stronger relationships with your clients and ultimately increase your bottom line. In this episode you’ll hear: • How he made the leap from $100 million in sales to $826 million. (5:00). • Why you want to get a “no” from prospects. (7:35) • What to do if you’re talking to the wrong people. (12:15) • When is the only point in the sales process to talk about your offer? (29:10) • What a deck of cards can teach you about being emotionally detached. (32:10) • And so much more! Where most people go wrong in their sales process is pitching their offer too soon. To overcome that Ben has an 8 step process he calls S8. Below is each step and its description. 1. Share The first step in your sales process is sharing. This is where you ask questions of your client, build a connection and get to know them. Often people will buy from you simply because you’re friends, this is where that friendship starts. 2. Suitability. The second step is suitability. Suitability is about confirming your prospect’s needs, and if they are the right audience for you. During this step you can say something like “I want to understand if I can help you find a solution. The goal of our conversation is for me to help you.” Saying this let’s them know you are there to help them, not sell to them. 3. Significance. Step three is significance. Now that you’ve uncovered their problem you’re going to find the significance of not making changes. You’re getting to the heart of the matter here - why do they need to change and what will happen if they don’t? This step is important also to help you identify where they are and where they want to be, help them see the gap between the two. 4. Stretch. You still don’t jump in with your offer - not yet according to Ben. A lot of people get this far and then pitch their product, don’t do it. This is the step where your prospect imagines the possibilities of having their problem solved - they stretch to imagine in step four. What is available for them now? What is possible in their lives because they have the solution to their problem? Ask questions and make this as visceral as possible, you’re allowing them to sell themselves on the solution. Then take them back to significance. 5. Significance. Step five is going back to significance. Take them back to this step and ask them if they are they willing to give up on all the things they’ve just imagined having. Help them see if they don’t make a change they will be giving up on those things from step 4. 6. Select. It’s still not time to pitch, it’s time to select. In step 6 you want to find out what other options have they explored, what other options are available to them, where they have invested their money and why are they talking to you at this very moment? Ask what other experiences they’ve had with whatever you are offering. Ask why they are interested in talking to you - what about your conversation interests them? Then allow them to respond, and just listen. 7. Spend.

161: The S8 Process to Making a Sale, with Ben Chaib

Hey hey! Welcome to episode 160 of Life on Fire. Events can be the catalyst for extraordinary change in any entrepreneur’s life when approached with intention and a commitment to action. Recently I attended Tony Robbins’ Unleash The Power Within with Megan Ann and some friends. We all got some incredible nuggets - and we walked on hot coals! On this episode I’m going to share my behind-the-scenes experience before, during and after the event. I’ll give you specific takeaways and action steps you can use in your business and in your life to unleash your power within. In this episode you’ll hear: • Why you need to set intentions when attending events, and take action after. (2:10) • “Getting into state" - what is it, how can you do it and why should you? (3:40) • What is the hardest part of any action or goal? (7:50) • How people are able to walk over hot coals. (9:25) • What is The Dickens Process and how can you apply it? (15:10) • And so much more! Unleash The Power Within was over four days and each day had a specific theme to it. Day one was about getting into state: what state you’re in, what state do you want to be in and how can you change your state? This was also when Tony Robbins got us fired up for the firewalk. The preparation and the actual experience drove home the message of the entire event: the first step is the hardest part. Once you take that first step you’ve committed and it gets easier from there. The second day was about creating momentum. Tony shared the 5 pieces to doing so: 1. Get into peak state. 2. Find your passion. 3. Decide and commit to your passion. 4. Take massive action to achieve momentum. 5. Be honest with yourself on your progress and reward yourself for the actions you’ve taken. If you find yourself stuck at number 4 a simple way to get unstuck is to write down 3 things you’ve been meaning to do for awhile. They can be as simple as clean your closet! Then do those 3 things. Taking that action will compel you to take more action in other areas of your life. Day 3 was one of the most transformative days of the event. The day was focused on The Dickens Process. This process is something I’ve done several times and it’s radically changed my life every time I’ve done it! Here are the three 3 steps to how it works; you can do them any time but I find this process is most effective when I do it every 6 months. 1. Get very clear on what you want. And this goes for every area of your life from business to health to relationships to love. 2. Get clear on the consequences of not having it. What will your life look like if you don’t have these things? If you never make them happen? Go deep into this, even though it’s painful. 3. Identify the limiting belief that’s holding you back and replace it with a positive affirmation. What do you believe to be true about yourself that is stopping you from achieving your goals, your hopes and dreams? Hone in on one and then replace it with a positive affirmation. Mine was I can’t lose weight. After I identified that belief I instead told myself “BS! It’s easy to lose weight and I’m in the best shape of my life.” You repeat it over and over again. When you do this in the right state and with enough repetitions you get your brain to think the affirmation. And now you have the tools to flip that limiting belief if it shows up again. With those tools you’ll be able to take action and create momentum. As you create more and more momentum you become unleashed! The biggest takeaway I want to share with you is that process: get clear on what you want, what it means for you if you don’t ever get what you wan...

Hey hey! Welcome to episode 160 of Life on Fire. Events can be the catalyst for extraordinary change in any entrepreneur’s life when approached with intention and a commitment to action. Recently I attended Tony Robbins’ Unleash The Power Within with Megan Ann and some friends. We all got some incredible nuggets - and we walked on hot coals! On this episode I’m going to share my behind-the-scenes experience before, during and after the event. I’ll give you specific takeaways and action steps you can use in your business and in your life to unleash your power within. In this episode you’ll hear: • Why you need to set intentions when attending events, and take action after. (2:10) • “Getting into state" - what is it, how can you do it and why should you? (3:40) • What is the hardest part of any action or goal? (7:50) • How people are able to walk over hot coals. (9:25) • What is The Dickens Process and how can you apply it? (15:10) • And so much more! Unleash The Power Within was over four days and each day had a specific theme to it. Day one was about getting into state: what state you’re in, what state do you want to be in and how can you change your state? This was also when Tony Robbins got us fired up for the firewalk. The preparation and the actual experience drove home the message of the entire event: the first step is the hardest part. Once you take that first step you’ve committed and it gets easier from there. The second day was about creating momentum. Tony shared the 5 pieces to doing so: 1. Get into peak state. 2. Find your passion. 3. Decide and commit to your passion. 4. Take massive action to achieve momentum. 5. Be honest with yourself on your progress and reward yourself for the actions you’ve taken. If you find yourself stuck at number 4 a simple way to get unstuck is to write down 3 things you’ve been meaning to do for awhile. They can be as simple as clean your closet! Then do those 3 things. Taking that action will compel you to take more action in other areas of your life. Day 3 was one of the most transformative days of the event. The day was focused on The Dickens Process. This process is something I’ve done several times and it’s radically changed my life every time I’ve done it! Here are the three 3 steps to how it works; you can do them any time but I find this process is most effective when I do it every 6 months. 1. Get very clear on what you want. And this goes for every area of your life from business to health to relationships to love. 2. Get clear on the consequences of not having it. What will your life look like if you don’t have these things? If you never make them happen? Go deep into this, even though it’s painful. 3. Identify the limiting belief that’s holding you back and replace it with a positive affirmation. What do you believe to be true about yourself that is stopping you from achieving your goals, your hopes and dreams? Hone in on one and then replace it with a positive affirmation. Mine was I can’t lose weight. After I identified that belief I instead told myself “BS! It’s easy to lose weight and I’m in the best shape of my life.” You repeat it over and over again. When you do this in the right state and with enough repetitions you get your brain to think the affirmation. And now you have the tools to flip that limiting belief if it shows up again. With those tools you’ll be able to take action and create momentum. As you create more and more momentum you become unleashed! The biggest takeaway I want to share with you is that process: get clear on what you want, what it means for you if you don’t ever get what you want and then identify what’s stopping you. The action piece of today’s show is to implement The Dickens Process and it’s final step: reframe that limiting belief into a positive affirmation and then take action to create your life on fire!

160: Unleash Your Power Within

Hey hey! Welcome to episode 159 of Life on Fire. For all of us wherever we are in our entrepreneurial journey there comes a time when we realize something is holding us back. And what we do about that realization makes all the difference in how successful we become. On today’s episode I share my own journey in realizing what was holding me back and the steps I took to break through to the other side. This isn’t a story I’ve ever shared before, and it’s incredibly personal. In this episode you’ll hear: • What’s the first step in creating a breakthrough? (1:30) • A rising tide does what? (4:20) • What does it mean to “turn pro”? (5:15) • My fears of breaking through and how I overcame them. (5:50) • The moment I broke through what was holding me back. (9:00) • And so much more! There are four steps in this process, the first is awareness. 1. Identify what is holding you back. We are all capable of achieving greatness, but not all of us do. So why is that exactly? Those who do go on to do great things and realize their potential are the ones who break from from whatever it is that is holding them back. All of us have an anchor in our life that is weighing us down. For some of us it might be an old relationship, or how we view food; it doesn’t necessarily have to be bad but there is something there. For me it was alcohol and I’ve known it for many years, but I hadn’t done anything about it until just recently. 2. Surround yourself with the right people. The second step in breaking through is to surround yourself with successful people who support you, who are the kind of people you want to become and who have what you want to have. A rising tide lifts all boats and I found this out firsthand. Throughout my 20s I struggled with the ups and downs of entrepreneurship. When I finally sold my first business at 30 and began Life on Fire I started hanging out with more successful people. These were people who were living the kind of lives I wanted to live. And as I did so it became clearer and clearer to me that alcohol was holding me back, yet I swept it under the rug and never fully committed to giving it up entirely. Recently I read Turning Pro by Steven Pressfield and it dawned on me that to turn pro I needed to give up alcohol and stop drinking. But I was faced with a new fear: what would I do with my friends now? I had always been the life of the party and we met up to grab a bite together and drink. What would we do now if I wasn’t drinking? 3. Face your fears and the ramifications of your choice. That led me to step three: I had to face my fear of giving up alcohol and the what it would mean for my life. I knew I couldn’t perform at my highest with alcohol in my life; I couldn’t be the best husband possible nor could I achieve my fullest potential with my business with alcohol in my life. I’m not condemning anyone who drinks alcohol, I simply knew for me it was the anchor that was weighing me down and it had to go. That fact was further cemented when I went to a doctor recently and got every possible test done. The results were shocking: I had bad bacteria in my gut, a severe deficiency in my neurotransmitters which meant I should be on anti-anxiety meds and anti-depressants. I was experiencing fatigue and weight gain because of my digestive system issues. The doctor told me one of the major contributing factors was my alcohol intake. 4. The critical decision point. That led to the fourth and final step: my critical decision moment. I decided to turn pro and give up alcohol entirely. For me this happened as a result of my faith, for you it could happen in any number of ways.

159: How to Break Through What's Holding You Back

Hey hey! Welcome to episode 158 of Life on Fire. There’s a new frontier in online marketing that every business owner should be using: webcasts. To explain what they are and why you should be using them is the de facto expert on this topic: my good friend and former guest of the show Mr. Mike Koenigs. On this episode Mike and I are talking about the opportunity webcasts provide for differentiation in your market, why webcasts are the best way to reach a massive audience, and the three commandments of webcasting. As you’re tuning in pay attention to those topics but also pay close attention to the way we present this webcast: examine the flow of it, what we share, when we share it and how we share it. I want you to notice those things so when you do your first webcast you can follow in our footsteps and be successful! In this episode you’ll hear: • What is the biggest challenge for entrepreneurs right now and how does webcasting resolve it? (5:40) • The three commandments of webcasts. (40:30) • What makes you 27% more likable? (44:50) • How and where to start if you don't have a product or a list. (1:13:00) • The moment that turned everything around for Mike. (1:19:50) • And so much more! When I asked Mike what he saw as the greatest challenge for entrepreneurs and business owners right now he said it’s standing out, generating and keeping an audience’s attention and deepening that relationship. In other words the biggest pain point for many of us is finding and growing a rabid fan base. One of the easiest ways to solve that pain point is webcasts. Webcasts provide a place for you to connect with your audience, find out what they are struggling with and provide solutions to that struggle. When you become the person who helps them you deepen that connection and grow your relationship with them. And who do you think they’re going to be talking about? YOU! So with webcasts you are finding, growing and creating connections with your audience. With webcasts you’re also creating content you can repurpose into other videos, or books or audio podcasts. Now you’re providing even more value to your audience making it easier for them to know, like and trust you. And there’s a big big market for them. Over 70% of the human race is engaged online, usually with multiple devices. Obviously webcasts are online and they plug you directly into that 70%. Also webcasts give you the platform to know who your audience is, how to speak to them, what they love or hate and how they communicate. By asking questions and listening to what they ask during your webcasts, and how they ask it you’ll know them on a deeper level so that you can have that rabid fan base and audience. Now that you know why you should consider webcasts, let’s look at Mike’s three commandments of webcasting. 1. Get People to Sign Up. Sounds simple right? It is simple but not necessarily easy. If you correctly advertise and market your webcast it becomes easier. For example if you are talking health consider a headline like 5 Ways to Boost Your Energy. Giving specific benefits about the content you’ll cover in your webcast makes it easier for people to want to sign up. 2. Get People to Show Up and Engage. The real secret here is to be friendly! Smile when you’re on camera, use the most powerful word in the English language: YOU. Doing both of those things will make a huge difference in your audience participation levels. 3. Get Them to Take The Next Step. Basically start with the end in mind. Do you want them to buy a product at the end of the webcast? Then seed the sale by talking about what they want and the outcome they’ll get from buying your product.

158: How to Master Webcasts with Mike Koenigs

Hey hey! Welcome to episode 157 of Life on Fire. Sometimes as entrepreneurs we think we can only give back after we’ve reached a certain level of success. But today’s episode is all about the power of giving back, no matter where you are in your business. On this show both Megan and I give away Starbucks gift cards as part of Life on Fire’s Pay It Forward Fridays. These Pay It Forward Fridays were designed to be random acts of kindness. My hope is you’ll be inspired to pay it forward to other people as a result of this episode! And when you do I’d love to hear from you in the comments below about what you did and what it was like for you. In this episode you’ll hear: • What happened when Megan Ann approached strangers versus when I did? (6:35) • Who drops by for a special cameo? (8:00) • Why giving to others is so much fun. (11:50) • Ideas you can use to brighten someone else's day. (11:55) • And so much more! The power of giving back is just that: powerful. It’s taking a bit of time out of our day to think about others and do something nice for someone else. It doesn’t have to be a big gift or a dramatic gesture, it can be as simple as paying for the coffee for the person behind you in the drive-thru. Small, thoughtful gifts are just as meaningful; and random acts of kindness are just what they say they are: kind. Can you imagine what our world would be like if we all did one random act of kindness every week? How many lives would we touch? How would someone else’s life change? Giving back doesn’t always have to be about knowing the impact we had, giving back is about making a positive difference in someone else’s life whether or not we are directly thanked by them. The power of giving back is the power of giving to others, and has very little to do with being recognized for that act of giving. On today’s show pay attention as Megan Ann and I both give these gift cards to random strangers who pass by us. Notice how people react: some people just ignore us, others are too busy to stop, other people are skeptical and others are appreciative of our gifts. Then ask yourself which of these groups of people do you fall into? How often are you too busy or skeptical to accept someone else’s gesture of kindness? Think about it after you watch episode 157 of Life on Fire, then go out and do something kind for a random person. Come back here and let us know what you did and what your experience was like! EPISODE RESOURCES • Life on Fire website http://www.lifeonfire.wpengine.com • Subscribe to Life on Fire TV Podcast http://www.lifeonfire.wpengine.com/itunes • Write a Review on iTunes http://www.lifeonfire.wpengine.com/itunes

157: The Power of Giving Back

156: How to be a Best-Selling Author, with Mike Koenigs

Hey hey! Welcome to episode 156 of Life on Fire. Today we’re visiting my good friend Mike Koenigs. Mike is a best-selling author, serial entrepreneur, creator of Traffic Geyser and internet marketer of the highest caliber. On today’s episode Mike and I talk about how his battle with cancer helped him produce not one but 3 best-selling books! He details his exact process for you to follow. This is a step-by-step system to finding your purpose, your passion and bringing it to life. Mike also shares how to get off the trading time for dollars treadmill, what makes the greatest marketers and what the impact of having a book can do for your business. In this episode you’ll hear: • The 11 words to network with ANYONE. (24:30) • Why authenticity wins every time. (36:00) • what makes the greatest marketers the greatest? (51:55) • What is the most powerful lead generation vehicle? (1:04:45) • The exact process of creating a best-seller on amazon - and why ANYONE can do this. (1:18:00) • And so much more! Mike is well-known in internet marketing circles and has created such powerful tools as Traffic Geyser and Instant Customer. He’s long been a man on a mission to help entrepreneurs build customer relationships, leverage their assets, and scale their businesses for success. Along the way Mike has discovered one of the most powerful tools for any business: a best-selling book on Amazon. On this episode he explains how to leverage the tools Amazon gives you to create that best-seller, and why it is so powerful for your business. And even better? He shares how and why the process of creating and fulfilling your book will help you find what you are most passionate about, and what you are meant to bring to the world. To get started writing your book Mike has found the 10x10x4 system, and he gives the full details on today’s show. To sum up it’s a simple process you can do in a few short hours, and it will give you a ton of great content to started with! We also dive further into the book discussion; Mike explains why having a best-seller is so powerful and why it makes such a great lead generation tool for your business. In fact he says it is the most powerful lead magnet you can create to grow your business. There’s something about a best-selling book that exponentially increases your value and your credibility, and it can be done in any industry by anyone. You are seen as a thought leader and are far more likely to land speaking engagements with a book than without. In terms of your business, a book is the perfect way to create authentic and personal relationships with your customers. Mike explains how he does it by giving away valuable products to people who buy his book, and also share their personal information with him in the process. Mike tells us how he fully utilizes that personal information for his customers’ benefit and for his business’ benefit too. Mike is full of value bombs on this episode so there’s lots more here - like why podcast leads are better than a Facebook lead, and he even tells us something no one else knows about him! Listen to episode 156 of Life on Fire for all of that and more on today’s show. EPISODE RESOURCES • Mike Koenigs website http://mikekoenigs.com/ • Traffic Geyser http://trafficgeyser.com • Instant Customer http://instantcustomer.com • The Hoffman Process http://www.hoffmaninstitute.org/ • Life on Fire website http://www.lifeonfire.wpengine.com • Subscribe to Life on Fire TV Podcast http://www.lifeonfire.wpengine.com/itunes • Write a Review on iTunes http://www.lifeonfire.wpengine.com/itunes

156: How to be a Best-Selling Author, with Mike Koenigs

Hey hey! Welcome to episode 155 of Life on Fire. Even if we find monetary success we can be miserable; if we aren’t living our purpose life can seem empty and unfulfilling, no matter how many nice things we own and how much money is in our bank account. On today’s episode I’m sharing my story as told to my church’s Pathfinders group. I give them my background and how I went from 11 failed businesses to financial success and finding my purpose in life. Even if you’ve heard my story before you’ve never heard it told this way. Listen in and see how it applies to your life and your business today. Are you really living a life on purpose? You’ll know after listening to episode 155 of Life on Fire! In this episode you’ll hear: • Why I got a backwards tattoo. (4:50) • The question to ask yourself to find your true purpose. (5:35) • Why I achieved my first goal and was miserable. (7:50) • What purpose has meant to me and my business. (9:00) • And so much more! As you may or may not know I had a dream as a child to build a successful business and sell it. My dad was always busy working, and I wanted to be a dad when I grew up too - and have a successful career that allowed me plenty of time to be with my kids. So all through my 20s I dug deep and invested all my time, energy and sweat equity into creating that successful business. And I failed. Over and over and over again. In fact I failed 11 times, and family members were starting to tell me I should give up and be more like my brother. But my mom wasn’t one of them. She bought me the book The Secret and wrote “I believe in you” in that book. When I read that book it fired me up; I was ready to use what I learned from it and create the success I hadn’t yet had. I was so committed to that success and realizing my goal I got a tattoo across my chest inked backwards to remind myself every single day of what I was going after! And I did find that success. I started a business as a Facebook marketer and exploded that company’s growth, eventually selling it. When I sold it I had achieved my childhood dream. To top it off I moved to San Diego, one of the most beautiful cities in the world. I finally had a nice home, a beautiful place to live and a lifelong goal under my belt. I should’ve been ecstatic, but instead I was miserable because I hadn’t found my true purpose. With the help of my church and its’ Pathfinders group I was able to network and connect with people who have helped me and allowed me take my next big leap: to help as many people as possible find and live their life on fire. And it’s working. As of today that business has quadrupled in income in the last 12 months! Ultimately I’m sharing this so you can find your own success. And to do so you simply need to ask yourself: if you had all the money in the world, had donated as much money as you wanted, traveled all you wanted - what would you do with your time? What would you be working on? The answer to that question is the answer to finding your purpose and living your life on fire. Listen to episode 155 of Life on Fire for all of that and more on today’s show. EPISODE RESOURCES • Life on Fire website http://www.lifeonfire.wpengine.com • Subscribe to Life on Fire TV Podcast http://www.lifeonfire.wpengine.com/itunes • Write a Review on iTunes http://www.lifeonfire.wpengine.com/itunes