The Marketing Companion
Summary: The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”
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- Artist: Mark Schaefer and Brooke Sellas
- Copyright: Businesses Grow
Podcasts:
The free-flow of information on the web has changed the game for companies who count on monetizing their research. This provides serious opportunities and implications for marketers.
Podcasting is on fire as more people consume content on-the-go through mobile devices. Mark Schaefer and Tom Webster take a look at podcasting lessons and make some predictions about the future of this platform.
The world of digital marketing is filled with the opportunity to gain insight and competitive advantage through data analysis yet this is probably the most over-looked aspect of our business. Mark Schaefer and Tom Webster explore this idea and discuss the five fundamental questions to guide a content marketing strategy, the magic metrics for lead conversions, and more.
Twitter will soon become a public company, providing us an opportunity to look at the future of this powerful social channel. Mark Schaefer and Tom Webster analyze the impact of Twitter on pop culture, free speech and our marketing future.
Research shows that many traditional marketers have been slow to adopt new digital competencies. The college system is failing to prepare young people for marketing careers. What skillset does it take to succeed? Do you even need a college education to be in marketing today?
A blog is one of the most important content engines for a marketing strategy yet breaking through is more difficult than ever. Mark Schaefer and Tom Webster discuss the industry changes that have made blogging more of a challenge and some ideas and strategies to break through.
Why did Amazon buy the Washington Post? Tom Webster and Mark Schaefer try cracking the code of Amazon founder Jeff Bezos' purchase of the Washington Post. What will happen when a digital revolutionary steps in to transform a 140-year-old newspaper
What is the ultimate geekfest: Wearable technology. But let's look behind the glasses. Is this the beginning of the next marketing opportunity, or is it just not cool enough to catch on?
Content quantity versus quality on the web. Do you need to be first and overwhelming, or is there an increasing emphasis on originality that will help your company become discovered by an engaged, relevant audience?
Tom Webster and Mark Schaefer discuss the reality and mythology of entrepreneurship, innovation, the "Just Ship It" mentality and the romance of catastrophic failure. Do you need to be "all in" to be a successful?
The Marketing Companion Episode 1: Flouting Klout - Klout steps into the ring as a content creator - Influence at the top of the search rankings - Guest appearance by Ringo Starr as a talking apple - Is Klout re-defining "expert?" - The search for "warmer" search - Klout and corruption - The emotional hook of Klout - Could your Klout score become a global VIP card? - Will we be seeing Klout optimization experts? - What Klout does well - Tom reads his spam
