The Marketing Companion
Summary: The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”
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- Artist: Mark Schaefer and Brooke Sellas
- Copyright: Businesses Grow
Podcasts:
There are a lot negative research points lately on the content marketing front -- less engagement, optimism and confidence in the field. But hosts Mark Schaefer and Tom Webster dig deep into three probable root causes and provide a rational case for optimism.
Dive deep into new research conducted to support Jay Baer's new book Hug Your Haters. Hosts Mark Schaefer and Tom Webster dive into new insights and clues on customer expectations and online service best practices. We also reveal a new edition of "The World's Worst Apps!
What words of wisdom that had the most impact on Mark and Tom's careers? You won't want to miss the episode with wisdom of bosses, professors and Peter Drucker that had an impact on Mark and Tom's careers
What does it mean to be "digital?" Hosts Mark Schaefer and Tom Webster unpack a fascinating new case study and the vast potential ahead for businesses that embrace a true digital mindset.
An Iranian blogger re-discovered the Internet after being imprisoned for six years. The radical changes he found was disturbing and profound. Are we slowly but surely losing the power of the Internet and what does it mean for our businesses? Mark Schaefer and Tom Webster explore this fascinating and critical topic.
What impact does social media have on politics? In this episode, Mark Schaefer and Tom Webster look at current events in the marketing space including Twitter's marketing strategy, the impact of social media on politics, the expectation of authenticity and Millennials in the workplace.
The Star Wars editon of Google pants. Wait, what? Listen in to get the inside scoop on the Marketing Companion Holiday Catalog. Mark and Tom take a look into the future and project what will preoccupy our time in 2016. Could podcasting be the hottest ad platform? Will marketers submit to Facebook? Will new advanced services pop up that enable trials? What is the "fourth digital epoch?
Content can be used to support a business in many ways -- service, awareness, and education, for example. But some people also want to make money from their content. In this episode, Mark Schaefer and Tom Webster explore every means of monetizing content and project whether this is something that on the rise or on the fall.
It's social media BELIEVE IT OR NOT! Listen in on some of the most fascinating and crazy stats on social media, technology, and content. Plus, a new Marketing Companion Labs product is introduced, and Tom actually likes this one!!
Look out world. The rant is on! No target is safe including terrible practices in email marketing, social media spam and LinkedIn cold calls. Hosts Mark Schaefer and Tom Webster go off on marketing practices that drive them crazy. Also, the dynamic duo introduces their new Bollywood dance series and a strategy to control unruly children with a storage shed.
Sales and marketing roles have been profoundly impacted by the rapid pace of technological change. In this episode, Mark Schaefer and Tom Webster explore the evolving roles of sales and marketing. Are the roles blurring? Is the focus shifting? Will we even have sales and marketing careers at all in the future?
Take a look at emerging trends impacting content marketing strategy in the next 12-18 months. You won't want to miss this discussion on ideas and solutions that will change how you think about the creation, promotion and distribution of marketing content in the near future.
Learn about some of the biggest marketing lessons of the year including the new role of branding, the evolution of content marketing, the renaissance of engagement, a new relationship between businesses and Facebook, and a keyword for the future: "courage.
Dive into some new Facebook data that reveals some amazing new insights about organic reach and negative commenting. Tom and Mark also discuss the perils and promise of Blab, an important Facebook milestone, and their new dating site, Mashley Addison.
You love your business and want to be a successful entrepreneur -- but do you "fail fast" or keep pushing? How can you tell when it's time to give up on your dream? Mark Schaefer and Tom Webster explore this fascinating topic, as well as hilarious coverage of the Worst Apps of 2015.
