Summary: The Marketing Companion Episode 1: Flouting Klout - Klout steps into the ring as a content creator - Influence at the top of the search rankings - Guest appearance by Ringo Starr as a talking apple - Is Klout re-defining "expert?" - The search for "warmer" search - Klout and corruption - The emotional hook of Klout - Could your Klout score become a global VIP card? - Will we be seeing Klout optimization experts? - What Klout does well - Tom reads his spam
