PharmaVOICE Podcasts
Summary: PharmaVOICE interviews movers and shakers from the life sciences. We'll bring you interviews with executives from pharma and biotech as well as service providers to give you interesting stories from across the life sciences spectrum. It's all part of our mission to deliver a glimpse into the people who are forging the present and future of our industry.
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- Artist: Daniel Limbach
- Copyright: copyright PharmaLinx All Rights Reserved
Podcasts:
Thought Leader: Robert Harold, Senior Principal, IMS Play Podcast Link to Related Videocast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
Thought Leader: Lisa Morris, Global APLD Services, IMS Play Podcast Link to Related Videocast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
Thought Leader: Lisa Morris, Global APLD Services, IMS Play Podcast Link to Related Videocast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
Date:10/17/2008 Length: 00:07:52 Size: 3.60MB Program Representative: David B. Brushwood, R.Ph., J.D., Professor of Pharmaceutical Outcomes and Policy, University of Florida In this episode, Professor Brushwood provides an update on a new online dual-degree program: a Master of Science in Pharmacy degree from the University of Florida and a Master of Business Administration from Stetson University. He discusses the benefits of the dynamic dual-degree, the program structure, the advantages of an online program, and admission requirements. Current registration period ends after November 1, 2008. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
Date: 9/22/2008 Length: 00:15:56 Size: 7.29MB Thought Leader: MaryAnn Hegedus, Business Development Manager, Colorcon In this episode, Ms. Hegedus discusses the implications of the counterfeit drug market, and offers insights on how companies can use authentication technologies to protect their revenue, enable security throughout the entire supply chain at the dosage level, and improve consumer confidence. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
Date:9/11/2008 Length: 00:13:28 Size: 6.17MB Thought Leader: Stacey Arrambide, VP, Statistics and Data Management, inVentiv Clinical Solutions In this episode, Stacey Arrambide shares her insights about the eClinical arena -- how it has evolved and what the benefits are, particularly regarding cost savings. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157 .
Date: 9/8/2008 Length: 00:14.49 Size: 6.78MB Thought Leaders: Dr. Stanley Wulf, Chief Medical Officer, InfoMedics Ray Bullman, Executive VP of NCPIE (National Council on Patient Information and Education) In this episode, our thought leaders share insights on improving treatment outcomes through patient adherence programs, including best practices and a look into the future of adherence programs. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
Date: 4/22/2008 Length: 00:15:43 Size: 7.19MB Thought Leader: Matt Wallach, VP Sales and Marketing, Verticals onDemand, Inc. This podcast covers the changing pharmaceutical sales and marketing model and the tools and solutions that are needed to shape the future of salesforces. Play Podcast Free Whitepaper Download: "Getting SaaSy In Pharma: How SaaS CRM Technology Today's Beleaguered Pharmaceutical Companies." Download Related White Paper For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
Date: 4/2/2008 Length: 00:09:13 Size: 4.21MB Event Representative: Camille DeSantis, BS, MT (ASCP), Copresident & Managing Partner, Brand Strategy & Client Services, Guard Dog Brand Development LLC This Podcast covers how brand development agencies and life-sciences companies can partner to achieve optimal results, including breaking down the silos between disciplines. We also cover market research and brand identity ROI, and how to handle soft measurables. And, finally, Ms. DeSantis provides three best practices that can be employed to improve brand value through communications. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
Date: 4/23/2008 Length: 00:12:14 Size: 5.60MB Thought Leaders: John Lagus, VP of Business and Corporate Development, IDIS This final installment in a three-part series covers how named patient programs can be used for market development, assist with regulatory challenges, address reimbursement issues, and develop key opinion leaders, and more. Play Podcast Free Whitepaper Download: "Enhancing Global Market Access Strategies with Named Patient Programs" Download RelatedWhite Paper For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
Date: 4/28/2008 Length: 00:16:02 Size: 7.34MB Thought Leader: Cyndi Verst, Pharm.D., M.S., Senior VP, Global Late Phase, i3 InnovusThis Podcast covers the benefits of blending scientific and commercial objectives in late-phase research — saving time and money — the use of specialized data assets, the challenges of leveraging secondary data assets, and what is in store for late-phase research in the near future. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
Date: 4/30/2008 Length: 00:11:50 Size: 5.42MB Thought Leaders: Dr. Stanley Wulf, Chief Medical Officer, InfoMedics, and Ray Bullman, Executive VP of NCPIE (National Council on Patient Information and Education) This Podcast covers several key issues related to patient education and patient adherence, including who the key players are, what they can do to improve patient education, and what the pharmaceutical companies can do to raise the effectiveness of patient education. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
Date: 4/30/2008 Length: 00:10:58 Size: 5.02MB Thought Leader: Laurie Lucas, Founder and Principal, L3 Healthcare Marketing LLC This Podcast covers several issues related to starting the marketing sequence earlier in the development cycle, including the differences between precommercial marketing and traditional product marketing, who the stakeholders are, what the necessary activities are, and some best practices for these activities. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
Date: 5/6/2008 Length: 00:10:33 Size: 4.83MB Thought Leader: Stan Bernard, M.D., MBA, President, Bernard Associates LLC Dr. Bernard discusses the underutilized concept of Counter Launch Planning (CLP) for protecting an established brand, including what it is, why it's important, who participates in the process, how it differs from traditional marketing and war games, and finally, important execution considerations. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
Date: 5/7/2008 Length: 00:13:29 Size: 6.17MB Thought Leader: Bob Burford Ph.D., Managing Director, Aptuit Consulting In this episode, we discuss the relationship between drug developers and CROs, including current market conditions, the changing needs of drug developers, how to choose an outsourcing provider, expectations of a CRO, and the future of this important relationship. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.
