Counter-Launch Planning: Pre-empting and Protecting Against Competitive Product Launches

Summary: Date: 5/6/2008 Length: 00:10:33 Size: 4.83MB Thought Leader: Stan Bernard, M.D., MBA, President, Bernard Associates LLC Dr. Bernard discusses the underutilized concept of Counter Launch Planning (CLP) for protecting an established brand, including what it is, why it's important, who participates in the process, how it differs from traditional marketing and war games, and finally, important execution considerations. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.