Precommercial Marketing and Planning: Securing Future Success through Meaningful Differentiation

Summary: Date: 4/30/2008 Length: 00:10:58 Size: 5.02MB Thought Leader: Laurie Lucas, Founder and Principal, L3 Healthcare Marketing LLC This Podcast covers several issues related to starting the marketing sequence earlier in the development cycle, including the differences between precommercial marketing and traditional product marketing, who the stakeholders are, what the necessary activities are, and some best practices for these activities. Play Podcast For more information on how you can be featured in a podcast, contact Dan Limbach at dlimbach@pharmavoice.com or call him at (847) 594-0157.