Psychotactics Rants

You were always told not to communicate when you're unhappy or angry. That's probably a good idea if you're going to chew someone's head off. But it's bad advice for writing newsletters. Find out why.

Most of us would want to hide our strategies from the competition. Why would you want them to know what you're up to? And yet, selling to competition is the smartest thing you can do. Here's why.

What's the difference between "time well wasted" vs. "time well spent?"

Most of us don't really plan before we go to bed. And in doing so, we don't let our brains get into a state of readiness for the next day. Find out why just three minutes at night can really speed the next day, and the next, and the next.

Air New Zealand sold $4 million worth of tickets in 24 hours. But what has that got to do with your long-term success?

Most people tell you: Work Smarter, Not Harder. What a bunch of rubbish! Most people who are the best in their field work hardermdash;and smarter! So what's the secret and how do you learn efficiencies?

It's hard work trying to learn a new skill. And guess what? When you're trying to learn, someone is making it very hard for you by taking the fun out of learning. So why on earth would they do that? And is it something you're doing to your customers as well?

Customers don't just leave. They leave gradually. And yet you've never noticed the things you've done to create that problem. And si, it's a problem alright. So how do you keep customers from leaving?

Some people seem to have the knack to handle dozens of projects. And you're not sure you can quite do it. But you do it anyway. And then things start to unravel. But there's a way to make sure you get project management right. And it's all to do with spinning plates.

You've heard it. Um, um, like, like, um. And it's in your speech, it's in your podcasts and everywhere. And guess what? You can get rid of the ums in about 15 minutes from now. How? Find out for yourself.

When we started Psychotactics in 2002, we started having conversations with customers. But hey, they weren't customers. They were just people who subscribed. And then they became customers. But how did that happen? And how did we manage it?

How do you decide the difference between the pricing of a live workshop and a homestudy? Should the homestudy be cheaper? Or more expensive?

When you're doing a recording, the excitement just dies. And it's painful for the listener. But there's a way around this painful lack of excitement. Find out how.

You've probably been wondering how to market a book using social media. And you don't have a clue. But voilagrave;, there's someone who's done it before. And she's willing to let you know how to go about it. So listen away. It's an hour long, though :) You've been warned.

It doesn't matter it's a business or personal matter, consistency is critical. So what do we mean by consistency? And why does it make or break you as a person?