Psychotactics Rants

Email signatures are a very powerful way to get your customers interested. And most of us write some really dopey signatures. So how do you get a good email signature that gets customers to your Web site or blog? Or to your workshop?

Why do you get stuck when you set out to do something creative? And how does pattern recognition help you to move ahead? Find out how you can harness pattern recognition and overcome any blocks.

On the perfect day nothing goes wrong. And yet when was the last time you had a perfect day? Never, right? Because on any given day something goes wrong. Chaos steps in and ruins your day. But what if you were to make chaos your friend? What if you actually accounted for chaos? How would your day look then? Hah, let's find out.

Most people confuse the concept of waiting list and demand. Waiting lists are purely based on having a list. Without a list, you can't get started. But what is the difference between demand and the waiting list?

If you're about to start an information product, where do you start? You start with the Unifying Theme. So what is a unifying theme? It's the glue that binds it all together. How do you create that unifying theme? Let's find out.

When creating your information product, everything seems important. But is it? What's really important and how does a buffet analogy work with the "most important concept?" Find out :)

There are right examples and of course, wrong examples. And if you use the wrong example when speaking, you can very quickly freeze an audience. Often there's no going back from a goof up. So the best would be to avoid putting your foot in your mouth in the first place. How do you do that? Find out in this audio.

Props make an audience come alive in a second. But how do you use the prop correctly? And what do you avoid?

Sticky participants cause a lot of problems at a workshop. Both for themselves and others. People avoid them because they're a group. And they thus get just half the value. How do you separate them without hurting their feelings?

Urgency really succeeds in any darned economy. But in a bad economy it takes on a colour of its own. You can sell anything in any economy, if you know what you're doing.

You wouldn't think a bad economy does anything but suck, right? Well it's good for you. Bad times are good for you. Learn why.

How would you like to hear someone ranting for 44 minutes? Well here's a rant you'll like (we hope).

In the world cup (we're talking football here) a well known player, Zidane, headbutted his opponent. We too have our Zidane moments. How can we recover from those moments?

You think that brand names make a big difference. And they do. But what if a customer shows up for the first time? How does personality matter? Let's find out.

Imagine you have to speak at two events. One speaking event is to the coaching federation. The second to a happy bunch of sales people. Do you personalise each presentation for each group? Yes and no. Here's what you personalise and here's what you don't.