Speaking Of Wealth » Podcast

(http://www.speakingofwealth.com/wp-content/uploads/naked.jpg)Joining Jason Hartman from Barrington, England, is Dr. Chris Smith, creator of the popular podcast, “The Naked Scientists.” Dr. Smith shares the fascinating tale of how he and his colleagues began their radio show in 2000, which then led to creating one of the world’s first podcasts. For details, listen at:  ww.SpeakingofWealth.com. They were one of the first podcasts listed on iTunes when it first launched in 2005. Adding their podcast to iTunes literally broke their server with the huge surge in their listening audience, which is known as the “iTunes Effect.” Dr. Smith relates that the first interview they did, which they thought would be around a 5-minute interview, turned into a two-hour interview. With the success the group achieved, Dr. Smith was able to raise money from grant-awarding bodies, such as The University of Cambridge, Research Councils of England, Rolls Royce, etc, which enabled them to put together a strong production team of scientists with skills in journalism. The podcast has grown by being repurposed to specialty shows around the world, five broadcasts per week. Dr. Smith explains the process he and his team employ to bring their show to a large listening audience from all around the globe. What are “The Naked Scientists,” you may ask? The Naked Scientists are a media-savvy group of physicians and researchers from Cambridge University who use radio, live lectures, and the Internet to strip science down to its bare essentials, and promote it to the general public. Their award winning BBC weekly radio programme, The Naked Scientists, reaches a potential audience of 6 million listeners across the east of England, and also has an international following on the web. Each week, listeners of all ages and backgrounds tune in on a Sunday evening to hear creator Dr. Chris Smith, together with his entertaining sidekicks, interview renowned scientists and researchers from all over the world and take science questions on any subject live from the listening public. In addition to the radio show, the group has organised Naked Science at Borders, a public lecture series enabling the community to attend informative presentations given by some of the UK's most celebrated scientists. They have also put together this website to allow the radio show, lectures, and much more to be accessible world-wide. According to Dr. Smith, the basic goal of the Naked Scientists "is to help people enjoy science as much as we do and, at the same time, to have fun."

(http://www.speakingofwealth.com/wp-content/uploads/gamers.jpg)Shawn Andrich, host of Gamers with Jobs Podcast, began podcasting before iTunes existed, when podcasts were only MP3s available on websites. Jason Hartman and Shawn walk through the changes in podcasting and talk about the current format of the show. Listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). They discuss the conversation of the show, which has four hosts and covers a range of topics related to gaming and gamers. One of the techniques Shawn and his other hosts use is video in order to signal one another so as not to talk over one another, producing an almost edit-free podcast. Shawn also explains they use Google+, using Google Hangouts, something less often used by podcasters, and how each host records their own audio track, which is then spliced together by the audio technician. He feels it is the best audio quality when hosts are in different locations. Other topics Jason and Shawn cover includes advertising, going into detail about why advertisers don’t like to advertise on podcasts, and donation drives that work very well to draw community support. They wrap up the interview with great advice on producing a successful podcast. Gamers With Jobs is the brainchild of Shawn Andrich and Sean Sands, both gamers who, oddly enough, didn’t have “real” jobs when they launched the site years ago. It began as a news site with a forum, and evolved into what you see today: a safe haven for all the girls and guys who grew up with games and have families to feed and bills to pay. Seeing that news wasn’t really getting the job done, Gamers With Jobs became the premier independent editorial site and community you see today. A cornerstone of the site, the Gamers With Jobs Conference Call prides itself on a professional-quality production that rivals that of many commercially produced podcasts. Featuring some of the very same writers from the front page, the podcast brings you smart, in-depth discussion about the latest games, issues and design quandaries of the day. We are also very fortunate to have regular guests like Ken Levine, Jeff Green, Shawn Elliott, Soren Johnson, John Carmack and others on the show. The host of the show, Shawn has been working on gaming websites for over a decade. Before the Conference Call, he was co-host on the GWJ Radio podcast and the short-lived Escapist Radio show. He plays games on every platform and in nearly every genre. His loathing for WoW and what it has done to otherwise interesting people is legendary.

(http://www.speakingofwealth.com/wp-content/uploads/slice.jpg)Join Jason Hartman for an interview with podcaster, Jeffrey Willerth, executive producer of Slice of SciFi. Jeffrey is a television producer by trade and worked on the sci-fi show, “Babylon 5” during which he helped produce content for the Web. His experiences led to the creation of Slice of SciFi video and audio podcast, which is also available on Sirius XM and contains over 400 episodes. For more details, listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). The studio where the podcasts are produced is a full blown radio studio that runs the feeds online, a large production show. Jeffrey feels that radio (podcasting included) is still the best medium, creating pictures with words for the listening audience. Jeffrey also shares his experiences with signing on with Sirius XM Satellite Radio, in that it did lead to a more rigid schedule, but also makes a great calling card. The goal of Slice of SciFi now is to build up the video show because the monetization is critical for the long-term business plan. Jason and Jeffrey also discuss statistics, niche online content to serve a specific audience, providing space for commercial advertising, and technology. Jason and Jeffrey wrap up their discussion with whether or not continuing to call it podcasting is a good idea. Jeffrey Willerth’s first producing gig was a sports game show for closed-circuit college television. He started as a radio DJ and copywriter. His passion for auto racing accelerated as Jeffrey focused on media relations in the automotive and motorsport industry. He developed and executed successful print, radio and TV marketing campaigns with ESPN, TNN, PRIME, MTV Sports and others. Shifting gears, Jeffrey worked on Warner Bros. sci-fi hit "Babylon 5" for all five seasons acting as the recurring role of Ambassador Kosh. He was the Producer's Associate for the fourth and fifth seasons, four TNT B5 movies and the spin-off series "Babylon 5: Crusade". Jeffrey has digital filmmaking experience as a Visual Effects Coordinator for the film "X-MEN 2", "I Still Know What You Did Last Summer" and "The Faculty". Non-fiction programming credits include Discovery’s Military Chanel, History Channel, BBC, Discovery Channel, PBS, HGTV, A&E, Animal Planet, FOX, COURT and more. Currently, he is developing new television, film and multimedia programs for his production company, Erthbound Entertainment. Jeffrey Willerth is a member of the PGA, IFP/W, SAG, and ATAS.

For those new to podcasting, terms like RSS Feed, media hosting, and platforms can be a foreign language. Jason Hartman interviews long-time podcaster, Rob Walsh, Vice President of Podcaster Relations for Wizzard Media/Libsyn, about his career in podcasting. Listen to this super informative interview at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Rob talks about starting his first podcast, Podcast411, in 2004, which he began in order to teach the ins and outs of the trade to others aspiring to get in on this type of media delivery. He lists the best sources for statistics, such as Libsyn, Feedburner, and Blubrry. He talks about some of techniques of the biggest podcasters, who have hundreds of thousands of downloads per day or multiple millions per week, gives examples of premium content versus free content, and also the benefit of a podcasting service/community to provide media hosting, delivery, and track stats.  He also stresses the importance of editing and professionalism to produce a quality show. Rob Walch is the Vice President of Podcaster Relations for Wizzard Media / Libsyn.  Prior to joining Wizzard Media in 2007, he was President and founder of podCast411, Inc. Rob is co-author of the book “Tricks of the Podcasting Masters” - Que 2006, which was an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Senator Edwards, Governor Bill Richardson and the Sacramento Kings/Monarchs to name just a few. He was also a monthly columnist for Blogger and Podcaster Magazine – the first print magazine covering this new media space. Rob is currently Chair of the Education and Outreach Committee for the Association of Downloadable Media. Rob started podcasting in late 2004, and is the host of the award winning podCast411 podcast, where he has interviewed such prominent podcasters such as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC’s Kudlow and Company) and Leo Laporte (TechTV, G4 TV).  Additionally Rob is host of Today in iOS (iPhone) Podcast – the first podcast about the iPhone. In the past seven years Rob has presented at over 80 events on the subject of podcasting and New Media including the Newspaper Association of America Marketing Conference, the US Latino Film Festival, the Corporate Podcasting Summit, The Association for Women in Communications 2006 Annual Professional Conference, Social Media 2007, New Media Expo, and Blogworld Expo. He is also a regular guest lecturer at the University of Kansas School of Journalism.  Rob was the Track Leader for the Podcasting sessions at the 2009 Blog World Expo – where he recruited 25 of the top experts to speak on podcasting. In 2004 Rob received his MBA from the University of Connecticut. He also has an engineering degree from the University of Dayton.

(http://www.speakingofwealth.com/wp-content/uploads/philosophy.jpg)Further exploring why and how people podcast, Jason Hartman interviews philosopher Mark Linsenmayer about the origins of The Partially Examined Life, a free philosophy podcast hosted by Mark and two of his philosophical counterparts. Listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Mark earned his degree in philosophy, but made a life choice to go into marketing and research communications rather than pursue a life as a teacher of philosophy. The podcast was created in 2009. Mark shares the steps he and his other hosts take to record the podcast episodes, starting with a Skype conference call, with each host recording their own audio on their computer and putting it in Dropbox. At first, Mark was doing all of the editing of the tracks and combining them together, but as the podcast grew, he reached out to the other hosts and to his listening audience through the Cloud for assistance with editing, receiving a good response. Mark talks about the various software programs that he and the other hosts use, such as Audacity for recording and Cubase for combining tracks, and services they use, such as Libsyn for a server and tracking downloads. The podcast was featured on iTunes, which boosted downloads and reviews quickly. The podcasters were all graduate students in philosophy at the University of Texas at Austin back in the Clinton years. They all left the program at some point before getting their doctorates and have consequently since had time to get outside that whole weird world of academia and reflect on it and the various philosophical topics with a different, and probably much more lazy, perspective. Mark Linsenmayer has lived in Madison, WI since 2000, has two little kids, and works from home writing about transportation research. He’s got a band called New People, a big catalog of work with previous bands, and dabbles in fiction. When in grad school for philosophy, he mostly studied continental philosophy and philosophy of mind, with interests in phenomenology and explanations of consciousness. He more recently taught an ethics course for several semesters at Lakeland College.

Jason Hartman is joined by host and quiz master of Good Job, Brain!, Karen Chu. Karen founded a trivia podcast as a hobby, joined by her pub trivia team, because they just love sharing trivia with others. Karen relates how important being passionate about your genre and your topics is to successful podcasting. She feels a podcast is convenient because the audio can be listened to in the car, at the gym, wherever a person may be and whenever they are able to listen. Though the podcast is not monetized at this point, she was able to raise enough money through a Kickstarter initiative to start the show. Karen shares the steps she took to get her podcast up and running. For more details, listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Karen looked at successful and failed podcast projects to see what did and didn’t work, and armed with her research, she factored in what audiences were drawn to for her Kickstarter project, including catchy graphics and videos. From this, the Good Job, Brain! podcast was born. With over 100,000 unique downloads on iTunes, having been featured on iTunes home page, and 157 reviews in seven shows in almost three months, Karen’s podcast is proof that a brand new podcast can become successful quickly with a little upfront research. Karen Chu and her teammates have been playing pub quiz trivia in San Francisco for several years. They are a pretty solid group, noting that their success all comes down to teamwork. Karen founded Good Job, Brain! because she is sure there are people out there who share her team’s unusual obsession with trivia. Good Job, Brain! is a free weekly audio podcast that’s part quiz show, part offbeat news, and all awesome. Karen and her team bring interesting mental nutrition to their listening audience, while having fun doing something they love.

Join Jason Hartman and co-founder and director of Neuro Leadership Institute, Dr. David Rock, as they explore conceptual issues of the brain as it pertains to work, such as focus, managing distractions, why our brains feel taxed, and how to maximize mental resources. Listen at: www.SpeakingofWealth.com (www.SpeakingofWealth.com). Dr. Rock explains how being able to get a mental picture makes it easier to process and hold information, but when you can’t come up with a mental picture, you’re more likely to lose your train of thought or have more difficulty retaining connections, causing the brain more stress.  Dr. Rock also discusses optimal times for scheduling work, meetings, and undisturbed workspace.  He stresses that creative work needs a lot of space in the brain, as well as a lot of quiet. “Creative work first, urgent/important second, and everything else after,” says Dr. Rock. Dr. Rock also shares the many types of quirks of the brain, such as a blue room with high ceilings increases creativity, or changing rooms actually makes it difficult to access memories formed in the previous room. His suggestion is that people need to create their own workspace.  Additionally, he talks about the unconscious and conscious brain and how breakthrough moments tend to happen when trying to solve a difficult problem.  The quiet brain is most important for solving problems. Dr. Rock delves into the five domains that the brain is always tracking. It is very important that we don’t get a “threat” response in any of these domains because they activate the brain’s pain network, leading to defensiveness. David is the founder and CEO of Results Coaching Systems (RCS), which has operations in 15 countries across the globe. In his capacity as CEO, David works with Fortune 500 clients specializing in embedding internal coaching capacity within organizations to develop leaders, retain talent, improve performance, and change culture. David Rock is one of the thought leaders in the global coaching profession. The integrated coaching system he developed in the mid-90's has been taught to over 10,000 professionals in more than fifteen countries. He is the author of Personal Best, (Simon & Schuster, 2001), Quiet Leadership (Harper Collins, 2006) and Coaching with the Brain in Mind (Wiley & Sons, 2009), and Your Brain at Work (Harper Collins), which came out in October 2009. In 2004, David founded the brain-based approach to coaching, which has gathered momentum as a theory base for coaching ever since. In collaboration with several leading neuroscientists, David is working to explain the neural basis of issues like self-awareness, reflection, insight and accountability. In 2006, he co-authored a feature article in strategy business magazine with neuroscientist Dr Jeffrey Schwartz, called "The Neuroscience of Leadership", the most downloaded article of the year at the magazine. In September 2006, CIO magazine ran a cover story featuring David and Jeff's work called "The New Science of Change". In late 2006, David founded the NeuroLeadership Institute and Summit, a global initiative bringing neuroscientists and leadership experts together to build a new science of leadership development. David also co-created a complete coaching curriculum at New York University (SCPS) and is a guest lecturer at universities in 5 countries.

Jason Hartman interviews Professor Corey Olsen, President of Mythgard Institute, about how podcasting has allowed him to reach a wider audience than lectures or articles would reach. Prof. Olsen took the podcast route to appeal to his own lecture style involving his voice, and he says it has been a lot of fun being able to reach out to people. Through the podcast experience, Prof. Olsen found there were hundreds of thousands of people out there that are interested in the academic conversation. Jason asks Prof. Olsen about his experiences with software and delivery of the podcast, which is found on iTunes ranked in the Top Ten.  For more details, listen at:  www.SpeakingofWealth.com. Professor Olsen also began recording class lectures and hosting recorded study groups, as well as producing segments on various works of literature. He said his content has been driven primarily by listener feedback, and as his podcast has grown, he has been able to establish long-term relationships, which has opened the door for an audience excited about taking classes and looking forward to Professor Olsen’s new book.  He says it’s all about being genuine about something you love. In his teaching website, "The Tolkien Professor", Professor Olsen brings his scholarship on Tolkien to the public, seeking to engage a wide and diverse audience in serious intellectual and literary conversation. His website features a series of detailed lectures on The Hobbit, and recordings of the weekly meetings of the Silmarillion Seminar, which has been working its way through The Silmarillion chapter by chapter, as well as more informal Q&A sessions with listeners. He is currently writing a book titled Exploring The Hobbit, which will be published by Houghton Mifflin in September 2012. Corey Olsen teaches in the English Department  at Washington College in Chestertown, Maryland, where he began teaching in the Fall of 2004. His undergraduate and graduate teaching subjects include J.R.R. Tolkien, Arthurian literature, Chaucer, and Sir Thomas Malory. He got his BA in English and Astrophysics from Williams College in Massachusetts and his PhD in medieval literature from Columbia University. At Washington College, Professor Olsen has served as the Faculty Coordinator of Academic Integrity, the Faculty Advisor for Sigma Tau Delta, the English honor society, and Master of the Revels at Washington College’s hotly contested annual Wheelbarrow Jousting Tournament.

In this first episode of our series on podcasting, Jason Hartman hears founder of Palladium Education, Inc, Alex Haddox’s story of how he began podcasting to enhance his business. Listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). One of Alex’s favorite things to do was radio shows and was in public relations for many years. He began marketing his seminars through podcasts and building his brand. Alex currently has over 200 podcasts. He explains how he tracked downloads, noting that it takes a while to build up a listening audience. He learned how to engage the audience and to fulfill their desire for more episodes. He came up with the idea of doing a Quick Tip every other episode. As he posted these podcasts, his listening audience increased six-fold. He encourages consistency and diligence, explaining that having a passion for it, for the content, is very important for success. Alex calls podcasting a “long game.” He has his own equipment, does his own editing and uploading, and has low overhead costs. By joining a podcasting network, Alex’s audience doubled. He explains the benefits of the podcast network, i.e. the support and rapport that is built, leading to a close knit group of podcasters. All in all, Alex has experienced great success with his podcasts, having never spent money on advertising for his show, and managing the process himself. Alex Haddox’s diverse background led him to founding Palladium Education, Inc., Workplace Violence Prevention and Crisis Intervention Training. Mr. Haddox spent nearly a decade working for Amgen, Inc., one of the world’s largest multinational biotech firms, as a Senior Business Analyst and Senior eLearning Analyst. Among his many projects, he designed instructor-led and e-learning training modules for the Global Regulatory Affairs and Safety Education and Development department. Mr. Haddox was also the Product Manager and co-founder of the Symantec AntiVirus Research Center (SARC). He was considered one of the world's leading computer virus experts, traveled worldwide on speaking engagements, and appeared on national television programs including Good Morning America, CNBC, the Discovery Channel and Fox News Network. He has been quoted in innumerable print publications from The New York Times to USA Today and was on the Advisory Board to the industry's leading publication, "Virus Bulletin." Mr. Haddox is a skilled martial artist and self-defense instructor. He has nearly two decades of combined traditional martial arts training in multiple styles including American Kenpo, Hapkido and Gracie Jiu-Jitsu. Mr. Haddox also holds firearms instructor credentials from the National Rifle Association. An accomplished author, Mr. Haddox has been published in peer-reviewed journals and continues to author columns on self-protection for Tae Kwon Do Times Magazine and World Wide Dojo.com. His latest book on personal security is Practical Home Security: A Guide to Safer Urban Living. He is the creator and host of a free weekly podcast called "Practical Defense" that has over 1.4 million downloads and is heard in over 135 countries.

Social media has taken the world by storm, becoming the most used medium for advertising, information sharing, and business development, with many platforms through which to reach and network with customers around the world. Jason Hartman interviews Deirdre Breakenridge on the changes in public relations, how to find the people you’re trying to attract, how to monitor your community of consumers, and listening and meeting the needs of your clients by providing more meaningful information. For more details, listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Some of the most popular platforms today are Facebook, YouTube, Twitter, and Vimeo. Deirdre explains how to “listen” on the various platforms, including searching Google and Yahoo, describing different powerful software platforms that can provide this tool for bigger brands. She also discusses effective public relations monitoring for speakers and publishers, including being part of community chats, blogs, and forums in social media communities, such as Twitter. She encourages people to be and act like the thought leader, but to also be available to answer questions or speak or coach. Deirdre stresses who you are online is really who you need to be all the way around. Your online presentation should match who you are in real life. “Be your brand,” says Deirdre. Jason and Deirdre touch on the subject of news releases, the changes beyond traditional outlets, including the ability to hyperlink resources and embed YouTube videos in your material. Deirdre refers to this function as PR 2.0, a more customized story that can be shared in communities. In the new age of social media and public relations platforms, there are many more options available to reach customers/consumers. As these outlets evolve, several are becoming much more cost effective. Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled senior level executives at companies including Empire Today, Hershey’s, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank. Deirdre is the author of four Financial Times books. Her book, “Putting the Public Back in Public Relations,” published in March 2009, is available in major bookstores and online.  She has also authored: “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.” Her fifth and most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” will be published by FT Press, a Pearson company in February 2012. Deirdre speaks nationally and internationally on the topics of PR, marketing and social media communications.  In 2011, she was a keynote speaker at the RIT Social Media and Communications Symposium, delivered the keynote address for the Maine Public Relations Counsel (MPRC), and presented the keynote at Visa Championships / USA Gymnastics Conference.  Deirdre has also presented at BlogWorld, Social Media Congress (in Amsterdam), the Public Relations Institute of Australia (PRIA), the Marketing Executives Networking Group (MENG), the Public Relations Association of Museums (PRAM), and the Women’s Presidents Organization (WPO). Deirdre is a member of PRSA and has served as a on the Board of NJ/PRSA and the New Jersey Advertising Club. Top Rank named Deirdre among the 25 Women that Rock Social Media and Traackr recognized Deirdre as the #1 PR 2.0 Influencer in 2011. Deirdre is a contributing editor of TechConnect, PRSA’s technology newsletter.  She blogs about PR 2.0 strategies and The Daily National and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.

(http://www.speakingofwealth.com/wp-content/uploads/target.jpg)On this episode of Speaking of Wealth, Jason Hartman invites Amish Shah to share his story of his outstanding success as an internet entrepreneur. Amish talks about how his vision and attitude changed throughout his journey until everything became aligned to lead to many successful endeavors. One lesson Amish learned was to not be too attached to the money, but more to the creation and how it’s going to make one feel. For more details, listen at: (../)www.SpeakingofWealth.com (www.SpeakingofWealth.com).  Belief and passion are the real catalysts to innovative entrepreneurialship, while focusing on the revenue of the business tends to bring one down. Amish is really into personal development and is passionate about helping others learn the secrets to personal achievement and enlightenment. He believes that with success, you should also give back. Amish also talks about the limiting beliefs many entrepreneurs, many people, tend to have, and how it is possible to combine fun and passion while making money. Although Amish Shah is an expert in many areas, he is best described as a savvy new-age internet entrepreneur. Amish is a visionary and a futurist with many of his ideas and concepts being larger than life. Amish is best known for developing automated tools and software as well as his impressive traffic strategies. He is also very popular from his popular “Magic Bullet” courses and seminars as well as his record-setting 6-figure daily affiliate marketing earnings that changed the face of affiliate marketing forever and created a buzz no one will soon forget. Do you remember all that buzz about the “$100k Man”? That was him! Amish successfully dominated the affiliate marketing scene through his company, DigiSpace, and moved on to develop the Magic Bullet System that taught clients how to build successful affiliate marketing businesses. DigiSpace was named the 60th fastest-growing advertising and marketing company in the United States, as well as the 10th fastest-growing in San Diego, CA by INC Magazine. Amish is a very sought after consultant to high-end clients and businesses looking to expand or increase the results of their internet-based marketing and advertising strategies, as well as build their business and increase their bottom lines. Today, Amish continues to work hard to improve himself through personal growth and development. He has learned through his constant growth process to always think positive and not let the little things in life get him down.  His successes have grabbed both local and national attention. His companies have even been nationally recognized by some of the most prestigious recognitions available for their success and exponential growth. Amish is a marketer, mentor, teacher and an idol for anyone that wishes to break from the chains and stereotypes that may surround them and achieve more than they ever thought possible, by believing in themselves and never giving up. Amish has developed apps and marketing tools, as well as courses, such as The App Code, Mass Scale Impact, and is currently writing a book entitled Before You’re Rich. More about Amish Shah can be found at his website, (http://www.amish-shah.com/)www.amish-shah.com. (www.amish-shah.com.)

(http://www.speakingofwealth.com/wp-content/uploads/speaking_of_wealth_100x100.jpg)Social media is truly today’s wave of marketing and it doesn’t have to require a multi-million dollar marketing budget to really create a name for yourself. Jason Hartman talks with Sinan Kinatsiz, Chairman and CEO of KComm and Chairman and Founder of The Internet Marketing Association. Sinan shares his expertise in making social media marketing a success without going broke. For details, listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Building a brand for yourself starts with understanding Google Analytics and social media, and creating a robust website with strong content. Sinan also recommends a content management system and a strong e-newsletter to create a strong social media presence. E-newsletters and e-zines are quickly replacing paper newsletters and magazines. In today’s marketing world, a good newsletter is paramount to your brand. It should be personalized and contain educational material promoting the industry you work in, without a big sales pitch for your own business. Consumers respond to stimulation, so the newsletters should be well illustrated and laid out, and with all of the new gadgets available today for reading, such as eReaders and smart phones, it should also be created with portability in mind. Sinan also shares with listeners how to market their brand through other brands without using pay-per-click. He discusses the basics of loosely defined partnerships, advises giving away for free some of what you do in your business, and using organic search engines for SEO. Sinan Kanatsiz is the Chairman and CEO of KComm, a marketing communications firm specializing in Public Relations, Public Affairs, Internet Marketing, Events and Strategic Relationships, founded in a sewing room in Sinan’s parents’ house in 1995.  It has grown to be a large business, with a client roster that encompasses large and small, local and global clients. Sinan is also the Chairman and Founder of The Internet Marketing Association (IMA), a professional organization that currently boasts over 515,000 members in various fields, including sales, marketing, business ownership, programming and creative development. Sinan started IMA with four key values as  a foundation for success in today’s highly competitive business environment:  integrity, communication, professionalism and education. IMA is one of the fastest growing Internet marketing groups in the world.  Its mission is to provide a knowledge-sharing platform for business professionals where proven Internet marketing strategies are demonstrated and shared in an effort to increase each member’s value to their organization.

(http://www.speakingofwealth.com/wp-content/uploads/publishing.jpg)Join Jason Hartman and self-publishing expert, Stephanie Chandler as they discuss the numerous advantages of writing your own book and self-publishing, and how it can enhance your business.  Stephanie shares how she got started in the custom publishing business and offers some of her methods for writing, such as starting with an outline and chiseling away at it to get it done.   Stephanie relates that self-publishing is becoming more and more attractive to even those who have been traditionally published due to the lower expenses involved and the quicker rewards.  Listen for more details at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com).  Stephanie also explains additional ways to generate revenues from a book, as well as the benefits of both trade paperbacks and ebooks, and best marketing practices. Stephanie Chandler is the author of Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business, and has authored several other business and marketing books.  She is the founder and CEO of Authority Publishing.com, a company that specializes in custom book publishing for nonfiction books. Stephanie is also a frequent speaker at business events and on the radio, and has been featured in Entrepreneur Magazine, BusinessWeek, Wired Magazine, and many other media outlets, including blogging for Forbes.com. Stephanie started her career in Silicon Valley, reaping the rewards and surviving the burst of the Dot Com Boom. In 2003, she fled the corporate world and opened a bookstore in Sacramento, CA. She began studying online marketing strategies and put the techniques to use to quickly put her store website in the top of Google. From this experience, a passion for internet marketing was born. In 2004, Stephanie launched BusinessInfoGuide.com, a directory of resources for entrepreneurs, and began writing business and marketing books. She sold her bookstore and later launched Authority Publishing.

Join Jason Hartman and Facebook Marketing 101 guru, Brian Carter, as they explore the best practices to get the most out of marketing your products or services on Facebook.  Brian explains how Facebook compares to Google AdWords and SEO, and how to use Twitter as well as an enhancement.  He talks about the difference between a group and a page and how to decide which one to choose.  He also discusses how to use Facebook inexpensively and with the biggest impact, describing how to engage with your targeted audience and how to promote your page to get more fans.  Brian shares many incredibly useful tips and breaks down the process into simple, easy-to-follow steps.  For more details, listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Brian Carter is a respected elite internet marketing expert around the world. He is known for his hands-on business experience, cutting edge insights, background in improve and stand-up comedy, which has made him a much sought after speaker and trainer.  Brian is the co-author of Facebook Marketing, and has authored an ebook called How to Get More Fans On Facebook.  He also offers a training program, called Facebook Marketing 101.  Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including Universal Studios, The U.S. Army, Hardee’s, and Carls’ Jr. He has been quoted in Twitter Marketing for Dummies and has been quoted and profiled in such publications as Information Week, U.S. News and World Report, The Wall Street Journal, and Entrepreneur Magazine. Brian also writes for Search Engine Journal and AIIFacebook.  He is a speaker and trainer for top marketing conferences, such as SEOmoz, SMX, Pubcon, The AIIFacebook Expo, Socialize, The South Carolina Society of Association Executives, and The American Marketing Association, among others. He is the CEO of The Brian Carter Group.

Jason Hartman interviews Kyle MacDonald, author of One Red Paperclip, about Kyle’s amazing bartering journey from one red paperclip to eventually a movie role opportunity to a house in Saskatchewan, where the biggest housewarming party ever was held.  Please visit: http://speakingofwealth.com/category/podcast/ (http://speakingofwealth.com/category/podcast/). The idea began with a childhood game of Bigger and Better.  Kyle’s opinion is that anything in life is only worth what someone is willing to give for it.  Things are worth different amounts to different people, and that worth may surprise you! Kyle MacDonald grew up in Belcarra, near Vancouver. He’s really into projects, usually fun things that take on an obsessive element to some degree. Most noteworthy of these projects was the time he started with a red paperclip and traded it for bigger and better things until he wound up with a house. It was a silly idea and turned out to be a big deal. So big that the red paperclip has become his de-facto symbol and he’s somewhat known as the “red paperclip guy.” To Kyle, a ‘red paperclip’ is more of a symbolic thing, an idea that you’re ready to launch. A new project about to happen. That spark of insight or inspiration. The most important thing about an idea is to do something with it. Today, Kyle lives in Montreal with his wife and does speaking engagement, photography, art projects, and “Who are These Guys?” to name a few of the projects he has embarked on.