Speaking Of Wealth » Podcast

(http://www.speakingofwealth.com/wp-content/uploads/vmarketing1.jpg)Video marketing has been around for many years and has evolved into a much simpler and far less expensive approach to reaching a desired customer base. Gone is the need to lug around huge video cameras and cords and cables, and the need to pay high fees for a professional studio. Jason Hartman interviews Perry Lawrence, aka Mr. Video, who has taken the steps used by professionals and distilled them down to an easy to use formula that guarantees better videos. Listen at:  www. SpeakingofWealth.com (www. SpeakingofWealth.com). Perry shares his camera and microphone recommendations, explains simple lighting solutions that improve the look of video, and wireless solutions for an inexpensive startup. He also talks about the best kinds of videos to shoot, such as your core passions, called the “topical approach.” “Be a giver; give your audience what they’re there for,” advises Perry. Other approaches include vocabulary (the ABC’s of your product) and a diary approach. The fundamental components of a good video production naturally include a beginning, middle and an end, which begins with establishing credibility and authority on your topic. Following is the body of the message, the time to be a giver. Set an expectation by telling them what to do next, such as signing up for a newsletter. Perry stresses the importance of limiting the whole production to 3 – 5 minutes, which he describes as the YouTube sweet spot. Perry has been in video production for over 20 years and has produced, shot, and/or edited videos for companies like Merck, Maxwell House, Nickelodeon, P&G, Ogilvy & Mather, IBM, and many others. As President of the Video Marketing Association and “Mr. Video,” Perry has quickly become the definitive resource for helping business owners and marketers strategically leverage the power of video.

(http://www.speakingofwealth.com/wp-content/uploads/vmarketing.jpg)Jason Hartman is joined by co-founder of Mojo Video Marketing, Ira Rosen to talk about strategic video marketing. Ira talks about the video revolution going on right now and the effect short, personal videos have on clients. He offers creative ideas to reach your targeted market and stay in front of your clients. He also talks about when to use a more professional approach to market products versus being more casual when building relationships by making an emotional connection. Ira explains the four elements to a video: Introduction, Subject Matter, Call to Action, and the “Wow” Factor. His suggestion is to put yourself in the shoes of the receiver of the video, thinking about what would make you smile or laugh or take notice. For more details, listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Founded by two Ira Rosen and Cory Michael  Sanchez,  Mojo Video Marketing was formed in February 2009, from an idea written on a napkin at a burger joint in Phoenix, Arizona. Since then, Mojo has empowered countless entrepreneurs in 22 different countries, in over 70 industries, and has won the 2012 Marketer of the Year Award from the Phoenix Business Journal. Known as one of the fastest growing companies in Arizona, Mojo is committed to helping entrepreneurs grow their business locally, nationally and internationally. Their mission is to develop new and innovative products and strategies to help business owners to communicate with more impact through the power of video. Ira Rosen & Cory Michael Sanchez are global leaders in local marketing, video and mobile media. They are well known for effective strategies and techniques that build a 7 figure business on autopilot, and can teach any company to do so whether they are a start up or a veteran business with decades of experience. They are well known for speaking in front of large groups of entrepreneurs and sales teams worldwide and delivering amazing, game changing content and inspiring and motivating immediate action and momentum. Mojo has worked with well known entrepreneurs such as Mark Victor Hanson, author of "Chicken Soup for the Soul," Les Brown, #1 motivational speaker in the world, Andy Jenkins (Blair Witch Project), and many other nationally known business leaders. Ira Rosen has been an entrepreneur in the true sense of the word for four decades. He has successfully created, run, and sold numerous MULTI MILLION dollar companies. At age 30, he was a pioneer in auto leasing and the country’s youngest new car auto dealer with multiple franchises. He has also had one of the most successful medical weight loss clinics in the entire country employing doctors, fitness trainers, nurses, dietitians, and psychologists in the mid-90’s. During this time Ira and his elite medical team successfully treated and empowered over 10,000 patients. Over the years Ira has acted as a trusted advisor to executives in the board room as well as two 18 year old entrepreneurs who had $20, a dream, and a business plan on the back of a napkin. Ira has proven to be nationally recognized as an innovative marketing strategist, pioneering numerous complicated, creative break-through market solutions. Ira has been an avid running enthusiast his entire life. He has run numerous marathons around the country. Most recently Ira ran the P.F. Chang with his two daughters. Ira started running at age 15 and has logged over 75,000 miles (once around the earth is 25,000 miles) he is currently working on his 4th lap. Ira also was a Champion high school and college wrestler and also an Olympic team alternate. His passion is to create a global initiative for today’s struggling entrepreneur that will educate and motivate millions to their true potential.

(http://www.speakingofwealth.com/wp-content/uploads/hiring.jpg)As the face of business evolves, more small and medium businesses are outsourcing work to remote employees or independent contractors versus maintaining the brick and mortar offices with onsite employees. The advances in technology have made it possible to find employees and contractors around the world. But what kinds of work should be done remotely, what can be effectively outsourced overseas or should be U.S. based, and how does an employer keep workers accountable? Jason Hartman visits with Leadership IQ founder and CEO, Mark Murphy, about these questions. For details, listen at: www.SpeakingofWealth.com (www.SpeakingofWealth.com). Mark explains outcome-based management techniques, such as deadlines for projects, technologies to monitor employees, and various instant messaging programs to check in. Mark encourages outcome-based work accountability over technological monitoring to build a healthy relationship and accountability with workers. Mark also discusses screening and hiring from the remote workforce, describing the personality types that work best remotely. Additionally, he shares the importance of good leadership, stressing that leaders need to be much more explicit and transparent, and have clear expectations with a clear “why.” One of the major sources of remote employee dissatisfaction is feeling left out of the loop. Mark Murphy is the founder and CEO of Leadership IQ.  He leads one of the world’s largest studies on goal-setting and leadership, and his groundbreaking research has been featured in Fortune, Forbes, Businessweek, U.S. News & World Report, the Washington Post, and hundreds more periodicals.  Mark has appeared on CBS News Sunday Morning, ABC’s 20/20, Fox Business News, and other top broadcasts. Mark has lectured at the Harvard Business School, Yale University, the University of Rochester, and the University of Florida.  And his clients include Microsoft, IBM, MasterCard, Merck, MD Anderson Cancer Center, FirstEnergy, Volkswagen and Johns Hopkins. Author of the new book Hiring for Attitude (McGraw-Hill; Dec. 9, 2011), Mark has also written the international bestseller Hundred Percenters: Challenge Your People to Give It Their All and They’ll Give You Even More, as well as Hard Goals, The Deadly Sins of Employee Retention, and Generation Y and the New Rules of Management. Among his many honors, Mark was a three-time nominee for Modern Healthcare’s “Most Powerful People in Healthcare Award,” joining a list of 300 luminaries including Hillary Clinton and Bill Frist -- among only 15 consultants ever to be nominated to this list. He was also awarded the prestigious Healthcare Financial Management Association’s “Helen Yerger Award for Best Research” for being the first person to discover the link between patient mortality rates and hospital finances.  Some of his other well-known research studies include “Are SMART Goals Dumb?,” “Why CEO's Get Fired,” “Why New Hires Fail” and “Don’t Expect Layoff Survivors to Be Grateful.” Previously, Mark was President of a joint venture with Mercer Human Resources Consulting.  Prior to that he was a partner in the management consulting subsidiary of VHA, Inc., the world’s largest healthcare consortium.  He holds degrees from the University of Buffalo, executive coursework at The Wharton School and an MBA from the University of Rochester.  He lives in Atlanta and Washington, DC.

(http://www.speakingofwealth.com/wp-content/uploads/glazer.jpg)Marketing strategies are always evolving to keep pace with customer desires and attention spans. People are inundated with marketing information today through emails, internet ads, events, etc, and it has become so important to stand out from the crowd. Jason Hartman is joined by long-time marketing expert and author, Bill Glazer to talk about how to catch the attention of your intended customes with Bill’s outrageous strategies. The goal, obviously, is to get your messages opened and read. So how do you do this? Listen for details at www.SpeakingofWealth.com (http://www.speakingofwealth.com/). Bill mentions several creative and successful marketing techniques that he employed or that fellow marketers have used, such as a fun, tri-fold placemat that when unfolded, contained a complete sales letter. He encourages making all marketing material and media engaging and compelling with a good story, a good offer, and a deadline. Personalization is another key element.  There are many different ways to set up a marketing campaign to launch a product or service, such as webinars, a short series of marketing videos, affiliate relationships, direct response and long-form sales letters, always following the form of a good story, a good offer, personalization, and a deadline. Jason and Bill also touch on the most effective types of guarantees and refund policies. Bill Glazer is one of the most celebrated marketing advisors in the world and bestselling author. . He is best known for his OUTRAGEOUSLY EFFECTIVE direct-response advertising and direct mail. Many of his campaigns have pulled in over one million dollars in sales. Bill and his “Outside the Box” Marketing Strategies have often been featured in the most prestigious Marketing Magazines in the world. Most recently, DM News, which is the newspaper of record for Direct Marketers, ran a feature story on Bill’s Outrageous Marketing Strategies that are Outrageously Effective. In 2000, the industry journal MR Magazine names Bill and his BGS Marketing System to the list of the 100 Top People, Places, and Things Impacting the Industry at the Millennium…the equivalent of being named to People or Time Magazine’s list of the 100 most noteworthy or influential individuals. Perhaps the shining jewel of Bill’s accomplishments was his winning the prestigious RAC Award at the 2002 Retail Advertising Conference.  This honor is equivalent in retail as the Oscars are to movies and the Emmys to television. In 2003, Dan Kennedy asked Bill to partner with him to provide marketing and business building advice to both of their list of members that now tops 100,000 worldwide. In 2010, Bill sold Glazer-Kennedy to a Private Equity Company and now works one-on-one with private clients throughout the world. He can be reached through BillGlazerConsulting.com.

(http://www.speakingofwealth.com/wp-content/uploads/genius.jpg)Join Jason Hartman for an insightful conversation on creativity with author and Executive Director for Stanford Technology Ventures Program, Tina Seelig. Tina points out that many people incorrectly believe they lack creativity and that it cannot be learned. She views this as a huge problem in that it is a matter of attitude. “If you think about it, every single sentence that you utter is a creative act,” Tina explained. “From the moment you’re born, you’re creating your life.” Listen at: www.SpeakingOfWealth.com (www.SpeakingOfWealth.com). Creativity is not exclusive to artists or musicians. Problem-solving at all levels requires creativity, whether it’s fixing a meal or designing machinery or coming up with an efficient technique. It is incredibly important to every aspect of life. Tina gives examples of how to encourage and expand creativity, as well as examples of how it is often stifled. Some of the tools for bringing out creativity are reframing, connecting and combining ideas, and challenging assumptions. Tina explains our “innovation engine,” a tool we all possess. There are three things people need to possess as an individual and three things that are critical in the outside world. As an individual, we need basic knowledge, imagination and motivation. We are affected by our environment by resources, habitat and culture. Dr. Tina Seelig is the Executive Director for the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University's School of Engineering. STVP is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. STVP provides students from all majors with the entrepreneurial skills needed to use innovations to solve major world problems. She teaches courses on creativity, innovation, and entrepreneurship in the department of Management Science and Engineering, and within the Hasso Plattner Institute of Design at Stanford. Dr. Seelig is also the Director of the National Center for Engineering Pathways to Innovation (Epicenter), which is dedicated infusing entrepreneurship and innovation skills into undergraduate engineering in the United States. Funded by the National Science Foundation and directed by STVP, the Epicenter is an education, research and outreach hub for the creation and sharing of entrepreneurship and innovation resources among U.S. engineering schools. Dr. Seelig has also written 16 popular science books and educational games. Her books include The Epicurean Laboratory and Incredible Edible Science, published by Scientific American; and a series of twelve games called Games for Your Brain, published by Chronicle Books. Her newest books, published by HarperCollins are What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World (2009), and inGenius: Unleashing Creative Potential, which will be released in April 2012. She has a Ph.D. in Neuroscience from Stanford and is the Executive Director of the Stanford Technology Ventures Program, which is the entrepreneurship center at Stanford University School of Engineering. Seelig also teaches a course in the Department of Management Science & Engineering on Creativity and Innovation. In 2009, Seelig was awarded the highly prestigious Gordon Prize for her innovative work in technology, engineering, and education.

(http://www.speakingofwealth.com/wp-content/uploads/podcasting3.jpg)Jason Hartman is joined on this episode by podcaster Stephen Eley. Starting back in the early days of podcasts, Steve’s interest in reading books aloud helped him decide to put together his first podcast venture, Escape Pod, begun in 2005 and which is now a very popular science fiction podcast magazine. The show provides audio short stories from various science fiction authors. Steve walks through the details that led to becoming a science fiction podcaster, including garnering the support of his wife, a process that a friend of his refers to as “SPU’s” – Spousal Permission Units. Out of the original podcast came Pseudopod, a horror fiction podcast, and PodCastle, which is a fantasy fiction podcast. Steve describes the business model that has successfully supported the shows, while paying contributing authors for their stories. His podcasts are free to subscribers, supported by listener donations and sponsorships. Steve talks about licensing rights and the benefit of added exposure for up and coming authors and new books from seasoned authors. He shares how he initially worked his audience to build listenership.  His listenership grew from 100 listeners for the first show to an audience in the mid-30,000s. The best method Steve found for growing the podcast has been engagement in communities that already care about this genre. He attended science fiction conventions, handing out business cards and networking with other writers and fans. Though he advertises on Audible.com, Steve feels word of mouth is still the best advertisement.  Steve and Jason also discuss some of the biggest challenges, particularly overcoming personal perfectionism and maintaining support. Steve has since turned over the running of the podcasts to his dedicated staff, but wants the podcasts to continue because he feels it’s a matter of karma. His group is doing it for the community. “This fiction matters. This literature matters. In a world where things are changing so fast …we need to have active imaginations to learn to cope with this world,” Steve expresses, conveying the heart and soul that has gone into the creation and continuation of the programs. This sentiment has encouraged a large and loyal listening audience and a consistent flow of monetary support that allows the company to continue bringing the best listening experience to its followers.

(http://www.speakingofwealth.com/wp-content/uploads/rightthing.jpg)Ethos:  the distinguishing character, sentiment, moral nature, or guiding beliefs of a person, group or institution (Merriam-Webster Dictionary). In today’s world of corruption and greed, it has become of the utmost importance for businesses to create trust and make a positive impact on consumers. More and more people are taking an interest in products and services that are good for the planet and good for mankind. Jason Hartman interviews his long-time friend and Tethos founder, Jason Niedle about creating positive marketing and communication strategies combined with a healthy ethos to build trust and produce results that make a positive impact on the world. Listen at: www.SpeakingofWealth.com (www.SpeakingofWealth.com). The two Jason’s discuss high- and low-tech options to market businesses. Of course, the internet provides many high tech options, many practical and creative applications, to promote products and services to the world. Jason Niedle suggests ways to use low-tech options to market a business, such as good old-fashioned calendars, which he refers to as old school viral marketing.  This approach can be tailored to specific niches, providing important dates or events for a specific market. He encourages being a giver versus a taker, with a win-win mindset. He also reminds us that, because of the internet, anything we do today will still be around 5 and 10 years down the road, emphasizing the importance of business and marketing integrity, having an ethos of goodwill. In Jason Niedle's over 20+ years helping clients visually communicate, he is responsible for several thousand book designs, hundreds of calendars, countless corporate brands and websites, and has earned over 50 design and photography awards. He is both creative and logical: from leading the design of a one million man-hour project that is intended to last more than 10,000 years; to leading large groups of highly successful entrepreneurs.  Along the way, Jason has performed at Carnegie Hall, climbed Africa's tallest mountain, and re-met a childhood friend ... only to discover that she had been his soulmate the whole time, unknown. They recently married -- in four culturally authentic ceremonies in four weeks on four continents in a "Wedding World Tour" -- a simple idea that not only made him an official member of Kenya's famed Maasai tribe, but also led to their upcoming book on how anyone can create better relationships. Jason is passionate about ideas that change the world, and recently founded Tethos Marketing in order to combine his love of visual communications with his passion for helping others. Their first client was Sir Richard Branson's charity Virgin Unite, and Tethos helped Virgin raise nearly $500k in one night. Jason believes that the only types of arrangements that we should chose are those which are win/win/win: where we can forward our personal goals, serve the goals of his partners, and at the same time help someone else. --

(http://www.speakingofwealth.com/wp-content/uploads/mind.jpg)Jason Hartman and Kevin Donahue get together on this episode to talk about the various business models that speakers, consultants, authors, etc, use to market to consumers. Kevin says it’s all about the list, and people come up with all sorts of strategies and tactics to build their list. More and more infopreneurs and entrepreneurs are turning to high level Mastermind techniques. For more details, listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Kevin talks about the benefits of condensing marketing lists for more concentrated, deeper relationships. Bigger is not always better because there will be many customers lacking a solid commitment. Consumers are far less likely now to be engaged through spam-type delivery. Email inboxes today are cluttered with offers, diminishing the interest of the consumer. Jason and Kevin discuss ways to engage consumers, including using good ole snail mail, and building momentum through events and free offers. Kevin encourages building expert status, citing examples of successful people who have captured audiences through unique, creative tactics. Kevin’s passion is helping people do more, be more and have more and connecting with business owners! This passion has led him to help other entrepreneurs improve their businesses and add value to their communities and to the country in general. Kevin operates under the Dan Sullivan “helium philosophy”…. the higher you help others rise… the higher you go with them. In his spare time Kevin spends time traveling the world, surfing and exploring the cultures, foods, and religions of the world! Kevin Donahue is a sales and marketing expert and strategist. His background goes from selling multi-million dollar enterprise software solutions to opening and running a retail store to running an online business and even a high end boutique hotel in Costa Rica. Kevin has worked with several high profile clients like the White House, the World Bank, the US Department of Homeland Security and many other private companies. He has spoken to audiences from the US, South America and Europe. Kevin currently does work with Joe Polish and Piranha Marketing helping to grow the I Love Marketing brand and expand the Genius Network Mastermind. The Genius Network Mastermind is the highest level mastermind in the world for direct response marketers and entrepreneurs.

(http://www.speakingofwealth.com/wp-content/uploads/speaking_of_wealth_100x1001.jpg)Jason Hartman is joined by internet marketing expert, Joe Player to talk about live streaming and broadcasting with the web. Live streaming media, or webcasting, is becoming more and more popular. It has many uses, including marketing or reviewing products, seminars, training, concerts, etc. The Japan tsunami was streamed live as it happened, bringing an eyewitness account of the natural disaster. Listen at www.SpeakingofWealth.com (www.SpeakingofWealth.com) for more details. Joe talks about how well live streaming has worked for training and marketing events. He shares his first experience with live streaming, a small party that he streamed for a friend, which ended up with 123 viewers online to watch the party as it was going on. It's a great example of how easy it can be to attract followers.  Joe explains what is needed to stream an event successfully, including equipment, costs, an adequate length for a streamed event, and content distribution networks. He explains how encoding software works and gives examples of some of the available software if using multiple cameras. Webcasts can be highly successful when produced well.  Joe stresses not to be afraid to pitch a product, while educating and keeping guests entertained.  There are many great applications and opportunities for live streaming, and many creative ways to produce a high quality stream with many followers.

(http://www.speakingofwealth.com/wp-content/uploads/click.jpg)Jason Hartman is joined by Marc Ostrofsky, bestselling author of Get Rich Click!, to talk about making money on the internet with the right knowledge and timing. Marc says domain names and websites are real estate, comparable to buying a piece of land and building on it. He explains how to find good names, how to get started with little to no money through affiliate marketing, outsourcing parts of a business, and using social media sites to make money. He also talks about ways to save money online by taking advantage of technology. Marc explains how reverse e-commerce works, the benefits of crowdsourcing, defines pay-per-action, shares a bit about SEO, and more. Marc Ostrofsky is a professional speaker, consultant, venture capitalist and serial entrepreneur. Known as a “Technology Wildcatter,” he founded the Prepaid Phone Card industry and was an early pioneer in the Voice Mail Industry, Pay Phone Industry, Prepaid Cellular Market and other deregulated telecommunications markets. He created numerous magazines, trade shows and market research studies and later sold those firms for $50 Million+.   He is one of the few keynote speakers and authors that actually owns a portfolio of highly profitable online business ventures. His current Internet companies generate $75 Million+ annually and include Blinds.com, CuffLinks.com, SummerCamps.com, eTickets.com, MutualFunds.com, Photographer.com, Consulting.com, TechToys.com, BeautyProducts.com, Bachelor.com and others. He has been quoted in over 1000 media outlets including ABC’s 20/20, The Today Show, the New York Times, the Wall Street Journal, USA Today,CNN, FORBES and Inc. Magazine. His firms have won countless business awards including the Inc. 500 and the Ernst & Young “Entrepreneur of the Year” Award. Marc is one of the leading experts on making money online and teaches businesses how to compete effectively in the new digital world. He is known for selling the domain name Business.com for $7.5 million which landed in The Guinness Book of World Records as the most expensive domain name ever sold. He then invested in Business.com which later sold for $345 Million. He is a graduate of the University of Texas at Austin with a bachelor’s degree in Business Administration and a major in Marketing.  Marc  and his wife live in Houston with their five teenage daughters and two dogs.

(http://www.speakingofwealth.com/wp-content/uploads/fritz.jpg)Running and growing a business requires a lot of dedication, passion, and often an incredible chunk of one’s life. Many business owners find themselves working 80 or more hours per week, with little to no time to enjoy the benefits of their success. But with a change in mindset and armed with a few good tools, one can enjoy life again and still have a sound, successful business.  Jason Hartman interviews author, Scott Fritz, who shares his story that became his book, The 40 Hour Work YEAR, about how he became a passive investor in his business instead of entrenched in working on and in his business. Listen for more details at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Scott explains how the right systems and key people create a smooth business structure. “When you get a group of people who are focused on the company’s success first and then focused on how they can be a part of making that happen, it is amazing. I call it my decision filter,” says Scott. He defines the decision filter as company first, owner second, and employees third, going further into detail about what each of those factors mean. He has found that putting all decisions through that filter makes it easier to make good decisions. Scott Fritz is an Entrepreneur, Business Coach, Angel Investor and Author. In March of 2008 he founded Growth Connect – growthconnect.com. By leveraging and combining the services of business coaching, advisory board development and angel investment resources, Growth Connect specializes in the hyper growth entrepreneur and business owner.  Mr. Fritz founded his previous company, Human Capital in 1997.   Through persistent passion and focus, Scott grew his company into a nationwide player with 2007 annual revenues of $170 million dollars. This hyper growth landed Human Capital and its affiliate division on the INC. 500 list in 2003 and 2004 with growth rates in excess of 1,000 percent. Servicing 350 client companies and 5,000 employees in over 40 states, Human Capital was sold to a nationwide staffing firm in December of 2007. As an active Angel investor, Mr. Fritz has invested in multiple ventures over the past ten years. Some areas of investment include: land development, environmental services, business services, technology and entertainment.  His involvement with these companies ranges from passive investor and advisory board member to paid coach and consultant. Scott enjoys sharing his experiences in growing companies, coaching budding entrepreneurs, and developing strategic plans for each of his endeavors. One of his recent investments sold for $70 million dollars within three years of his initial funding, equaling well over a 300% return on investment. Mr. Fritz resides in Las Vegas, and is the Past President of the local Entrepreneur’s Organization (EO) Chapter.  Scott has held various volunteer positions within EO over the past ten years including Global Chapter Development Committee Chair, Regional Director and Area Director. Mr. Fritz is also an EO Certified Strategy Summit and Accelerator Facilitator. This role enables him to coach the “leaders of leaders” and improve the focus and alignment of EO Chapter Boards and Accelerator programs throughout the United States and Canada. Since 2005 Scott has facilitated over one hundred individual strategic sessions and coaching programs.

(http://www.speakingofwealth.com/wp-content/uploads/theseed.jpg)Life is a journey of discovery and change, and optimism or pessimism profoundly affects how we react to our experiences. Research shows that people are born either more positive or more negative than others, but it also shows that we can mold our brain to these attitudes. Jason Hartman is joined by author, Jon Gordon, to talk about achieving success, learning from events in our lives, and as the title of his book states, finding our purpose and happiness. Jon explains how differently people can view the same event, how different perspectives affect outcomes and how well people get through difficult experiences depending on their perspective. Jon states that true success happens when people focus on the root of the tree, nurturing purpose and passion. “We get burned out not because of what we do; we get burned out because we forget why we do it,” Jon says. The root, the purpose and passion, brings forth the fruit, success. Listen to Jon’s inspiring story at www.SpeakingofWealth.com (www.SpeakingofWealth.com). Jon Gordon's best-selling books and talks have inspired readers and audiences around the world. His principles have been put to the test by numerous NFL, NBA, and college coaches and teams, Fortune 500 companies, school districts, hospitals and non-profits. He is the author of The Wall Street Journal bestseller The Energy Bus, The No Complaining Rule, Training Camp, The Shark and The Goldfish, Soup, The Seed and his latest The Positive Dog. Jon and his tips have been featured on The Today Show, CNN, Fox and Friends and in numerous magazines and newspapers. His clients include The Atlanta Falcons, Campbell Soup, Wells Fargo, State Farm, Novartis, Bayer and more. Jon is a graduate of Cornell University and holds a Masters in Teaching from Emory University. He and his training/consulting company are passionate about developing positive leaders, organizations and teams.  When he's not running through airports or speaking, you can find him playing tennis or lacrosse with his wife and two "high energy" children.

(http://www.speakingofwealth.com/wp-content/uploads/podcasting2.jpg)Join Jason Hartman as he interviews Jamie Krakover, co-host and editor of Awakenings, “a podcast to awaken the magic in you.” The podcast discusses the characters of a book series entitled, The Secrets of the Immortal Nicholas Flamel, a young adult book series by Michael Scott, where the cast is infused with historical and mythological figures. Jamie talks about the audience they draw and how she and her fellow co-hosts began the podcast. The podcast has been running once a month for three and a half years. Jason and Jamie also discuss equipment and software use, such as Audacity and Skype, and Jamie does the editing for the show from her studio. When Jamie started the podcast, she did a ton of research to find the best software and says there are a lot of good, free or low-cost applications that make creating a podcast simple. Podcasting doesn’t have to cost a lot. Finding a good headset and recording software is key. Jason and Jamie also talk about listener engagement methods. Jamie encourages people interested in podcasting to not be afraid of it. Do your research and just enjoy it. Jamie is a rocket scientist by day and the producer, main co-host and editor of the Awakenings podcast in her free time. She is very organized and keeps all of the other hosts on their toes and on time. Awakenings is a discussion based podcast, which began with a fan site for the book series approved by and including interaction with the author, Michael Scott.

(http://www.speakingofwealth.com/wp-content/uploads/dragnet.jpg)Jason Hartman interviews podcaster, Adam Graham, host of Old Time Dragnet Show, The Old Time Radio Superman Show, and The Great Detectives of Old Time Radio. Adam resamples the old Dragnet TV shows, which are now public domain, in the old radio show style.  This is a different approach from most of today’s podcasters, with only a small amount of commentary in the beginning and then addressing listener questions or comments that have been emailed or come from Twitter or Facebook, etc, after the show. Listen at:  www.SpeakingofWealth.com (www.SpeakingofWealth.com). Jason and Adam discuss copyright issues that can surround public domain usage. Adam said you must be very careful about the laws. They also talk about sponsorship, advertising, and donations, and how the economy affects the monetary gain. Adam also gives a scientific breakdown of his listening audience, which is primarily a younger male audience from a wide range of professions. Adam discusses the equipment and process to produce his podcasts, including using the ever popular Dropbox to transfer files to the audio technician. Adam advises that podcasters have a vision and stick with it, and stresses the importance of accompanying the podcast with blogging. Adam Graham is a novelist, columnist, and podcaster. His novel, Tales of the Dim Knight was published in 2010 by Splashdown Books. In 2011, he self-published All I Needed to Know I Learned from Columbo which focused on life lessons from fiction's great detectives. Mr. Graham's Political Columns have appeared on PJ Media.com and he was quoted extensively in a New York Times best selling non-fiction book. In March 2007, he began hosting the Old Time Dragnet Show with Adam Graham podcast and in 2008 began The Old TIme Radio Superman Show and in 2009 launched The Great Detectives of Old Time Radio. His blog posts on detective fiction, as well as golden age radio, television, and movies are available at Greatdetectives.net and are also available for subscription in the Amazon Kindle Store.

(http://www.speakingofwealth.com/wp-content/uploads/drink.jpg)On this episode, Jason Hartman interviews host of 10 Drink Minimum Chris Burnett about his podcast experiences. Several years ago, Chris began listening to podcasts, some well done, some not so great, and got the idea that if they could do it, so could he. He talked two of his friends into co-hosting the podcast with him and over 300 episodes and six years later, 10 Drink Minimum is still bringing a different take on pop culture, sports, anything in life. Listen at:  www.SpeakingofWealth.com. In addition to an audio podcast available on iTunes, Chris and co-host Billy host a live video show through UStream during which they take live calls. The show is non-scripted and, with the calls during the live show, it is more organic in nature. They sample microbrews on their show and receive all sorts of interesting things in the mail from all over the world, including recording equipment! Chris talks about how this hobby has begun opening other doors, but he keeps everything in perspective. He relies less on statistics and more on feedback from fans. Chris’ advice is to get the best audio quality possible, and don’t be afraid to get in front of the camera to do live streaming. “Just have fun with it,” Chris encourages. Chris grew up in Eastern New Mexico. He is a computer technician by day. He began podcasting six years ago, moving the podcast up to Albuquerque five years ago. He has been doing the podcast out of his house in Old Town, Albuquerque ever since. It is a comedy show on anything pop culture with a dedicated following.