Marketing Technology with Douglas Karr show

Marketing Technology with Douglas Karr

Summary: Dedicated interviews with marketing leaders and a combined show with Edge of the Web Radio, sponsored by the Marketing Technology Blog. We discuss online marketing, search engine optimization, pay per click, inbound marketing, conversion optimization, analytics, email marketing and social media marketing strategies.

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  • Artist: Marketing Technology
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Podcasts:

 Lisa Sabin-Wilson of WordPress for Dummies | File Type: audio/mpeg | Duration: 01:30:00

Lisa Sabin-Wilson is the founder of E.Webscapes Design Studio (founded in 2000), a blog and web site design and development company specializing in premium WordPress themes, made to order to your specifications. She has designed and developed over 1,000 personal and professional WordPress web sites.

 Video Roundtable on MTB Radio | File Type: audio/mpeg | Duration: 01:24:00

We are happy to announce that we will be having Rocky Walls of 12 Stars Media, Steven Shattuck of BCForward, and Chris Theisen of Flex-Pac on the show. We will be talking about the importance of video and how you can use it in your organization to enhance marketing, SEO, and branding.

 Jenny Vance of LeadJen | File Type: audio/mpeg | Duration: 01:20:00

  Jenny Vance is the president and co-founder of LeadJen; a lead generation company focused on helping B2B executives get value out of every prospecting call.  This leads to a predictable and sustainable sales pipeline.

 Nick Carter of AddressTwo on BTR | File Type: audio/mpeg | Duration: 01:25:00

Nick Carter is the creator and president of AddressTwo, a software company that provides small businesses with tools and processes to manage their sales and marketing.  Staring his first business at the age of 16, Nick is truly an entrepreneur at heart.  As a true farm boy, Nick has a rich heritage in entrepreneurship and a firm understanding of hard work.  Nick is the author of “Unfunded,” which teaches entrepreneurs to start a business without seeking venture capital.  He has recruited, trained, and managed large sales teams, ran a sought-after creative agency, and is now leading his once-small startup on a nation-wide expansion.

 Jeremy Dearringer of Slingshot SEO | File Type: audio/mpeg | Duration: 01:31:00

Jeremy is a Co-Founder and Chief Research Officer of Slingshot SEO. Jeremy has more than a decade of experience in organic search engine optimization, link building, social media & viral marketing, management, conversion rate analysis, purchasing and sales.

 Eric Tobias - iGoDigital | File Type: audio/mpeg | Duration: 01:27:00

  Eric is the Founder and President of iGoDigital, where he is responsible for guiding the company's strategic direction. Powered by our Customer Intelligence Engine, we analyze individual shopper behavior, the wisdom of crowds and product attributes to display the most relevant products, in real-time, to each shopper.

 Chris Brogan | File Type: audio/mpeg | Duration: 01:21:00

Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, ChrisBrogan.com, is in the Top 5 of the Advertising Age Power150. He has over 11 years experience in online community, social media, and related technologies.

 Curation and Social Media | File Type: audio/mpeg | Duration: 01:29:00

The founder of Two Bananas Marketing, Marty Thompson is a Silicon Valley veteran, and as a marketing and product marketing consultant, has focused on the technology space for over 14 years. Two Bananas helps companies make sense of the ever changing dynamics of socialized business. Often described as a futurist, he continues to offer a voice of clarity and reason in the increasingly complex technology driven business world.

 Sports Marketing and Social Media | File Type: audio/mpeg | Duration: 01:28:00

Pat Coyle, Coyle Media, will be joining the radio show along with Michael Kaltenmark and Blue II, Butler University's live English Bulldog mascot! We'll discuss how teams like the Indianapolis Colts and the Butler Bulldogs have incorporating social media into their marketing mix - increasing sponsorship opportunities, ticket sales, and feeding the fans.

 Leveraging Local (SEO, Places, etc.) | File Type: audio/mpeg | Duration: 01:31:00

Local SEO, Google Places, Facebook Places, Twitter locations, check-ins, Foursquare, Gowalla, geo-tagging, geographic information systems, mobile, maps, directions... geez!  There's a lot happening right now in the world of local. Even for companies that are national and international, leveraging geography is becoming more and more important. Not simply for local search, but for branding and authority.  We'll explain!

 Public Relations in a Social Media World | File Type: audio/mpeg | Duration: 01:19:00

With all the buzz about social media, what role does Public Relations play?  What does a public relations firm accomplish that your blog can't?  Our PR agency, Dittoe PR, has found us incredible speaking, press, interview and writing opportunities - including articles with the New York Times and Mashable.  We'll discuss the value of their efforts as well as how it fits into an overall online marketing and inbound marketing strategy.

 Zack Urlocker - Zendesk | File Type: audio/mpeg | Duration: 01:13:00

After social media became an integral part of mainstream culture, it rocked the business world. Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will likely reach $3.1 billion by 2014. But companies must move beyond using social media to simply market their products and start interacting with customers and partners in real time. Zack Urlocker, COO of Zendesk, will share 10 tips on how to build a social support platform and successfully engage with customers through social media.

 Debbie Weil | File Type: audio/mpeg | Duration: 01:16:00

Named one of the Most Influential Women in Technology in 2010 by Fast Company, Debbie Weil is a rare species - a Baby Boomer who is a digital native. Debbie launched her first website in 1995, she has been blogging since 2003 at debbieweil.com/blog. Debbie is the author of one of the first and most definitive books about business blogging, The Corporate Blogging Book.

 Jason Falls | File Type: audio/mpeg | Duration: 01:30:00

Jason Falls is one of the most in-demand speakers in the social media, public relations and marketing fields due to a simple truth: He delivers value. Known for his clever insights, sharp wit and the ever-present brutal honesty, Falls tackles audiences, not topics, engaging and sending all away with a sense they’ve learned something.

 Chris Baggott | File Type: audio/mpeg | Duration: 01:28:00

Chris Baggott is an author, speaker, founder of ExactTarget and Compendium Blogware... as well as a great friend and mentor. We are discussing the latest trends in businesses leveraging search and social.

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