Marketing Technology with Douglas Karr

Join us as we have a discussion with Katy Keim of Lithium on the business of social media! Lithium provides social solutions for marketing, commerce and support. Katy Keim serves as Lithium’s Chief Marketing Officer, leading all strategic marketing activities for the company including branding, positioning, communications, go-to-market strategy, and customer acquisition programs.

Search engines continue to advance at a rapid rate. Use of keywords is changing to better index content wihtout the need to overemphasize keywords. And the selection of keywords is changing as well... companies must understand the intent of their readers and do a much better job of publishing content that meets their needs. The Edge of the Web Radio team discusses those advancements with Douglas Karr and Marty Thompson from the Marketing Technology Blog.

Together with the team at Edge of the Web Radio, we discuss our predictions on where marketers need to spend their resources in 2013.

On this week's radio show we discuss the PRWeb Google controversy and press release distribution, Online Marketing Checklist as well as make fun of some SEO myths that continue to plague the industry.  This is a new format with the team at Edge of the Web Radio at Site Strategics - we hope you enjoy it!

Dion Hinchcliffe is a well-known business strategist, enterprise architect, author, blogger, and is currently Chief Strategy Officer of Dachis Group. He  spends his time working with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Dion has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, IT, and enterprise architecture.

Erin Sparks is the owner and president of Site Strategics, a company he founded in 2004 that specializes in high-end Web services for small and mid-sized business owners in a format and language they can afford and understand. The company’s goal is to not only help its clients look good on the Web but to also help them be found by potential customers. Jon Thompson  @jonthompson  joined the Site Strategics team in June 2011 and became full-time in September of 2011. He comes aboard with a Bachelor of Science in Business, with a concentration in computer information systems through IUPUC. He brings over a decade of experience with website development and marketing, and more recent experience in search engine optimization.

Steve founded Kleber & Associates (K&A) in 1987. An Atlanta-based full-service marketing agency which specializes in the home and building channel, K&A works in partnership with a variety of clients who market premium products for both residential and commercial applications that are targeted to consumers, architects, developers, builders, remodelers, designers and manufacturers.

Dr. Mark Ingwer is a business psychologist, market researcher and the founder and managing partner of Insight Consulting Group, an international market research and brand strategy firm based in Chicago. He is the author of the new book, “Empathetic Marketing”: How to Satisfy the 6 Core Needs of your Customers”, which provides a revolutionary framework to help companies decode and address consumers’ core emotional needs to optimize their marketing and business success.

An award-winning B2B marketing expert, Dunay comes to Maxymiser with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Dunay’s unique approach to integrated marketing has led to his recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He was also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.

  Muhammad Yasin is a public speaker, e-book author, and Director of Marketing for HCC Medical Insurance Services. In his role, Muhammad Yasin is responsible for the brand building and lead generation strategy of several dozen social media accounts with over a quarter of a million followers. His work in social media has been featured in the Indy Star, Inc.com, Marketing Professors, and more. Ryan Brock is the Founder & CEO of Metonymy Media, a company of poets and fiction writers turned pros. Ryan’s background in classics, philosophy, literature, and creative writing has helped him build a niche company that focuses solely on telling compelling stories through the written word. In his position, he works with creative writers and teams from small businesses and multi-million dollar corporations alike to create great content.

Rob Fuggetta is the world’s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that powers award-winning advocacy programs for consumer and business brands. A twenty-year veteran of Silicon Valley, Fuggetta has played a leadership role in three start-ups including Genuity, a Verizon spinout. He was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put Apple on the map. Fuggetta is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” published by John Wiley & Sons (2012).

Two members of the Formstack team will be joining us: Chris Lucas, VP of Business Development, and Nicole Witt, Director of Customer Experiences & Partnerships. Chris finds new partnership opportunities and oversees a great marketing team at Formstack. With a wide range of experiences including Organic and Paid Search, PR, Content & Social Marketing, Lucas brings over 12 years of marketing and communications experience to Formstack. Nicole manages the Customer Experience Team and Formstack's Integration Partner Program. She loves that Formstack helps small businesses operate like big businesses. Before joining Formstack, Nicole was the VP of a startup motorsports marketing company and has worked in business development and marketing roles in the technology industry. She serves on the Board of Directors for the Network of Women in Business (NOWIB), Indiana's oldest women's professional networking group. Nicole is an IU graduate and enjoys spending time with her husband Eric and their dog Daisy, exercising, reading, and drinking wine.

Jay Baer is the President of social media and content accelerator Convince & Convert, providing strategic consulting to leading companies throughout North America. A digital marketing pioneer, Jay has worked with more than 700 companies since 1994, including 29 of the FORTUNE 500. Named one of America's top social media consultants by Fast Company magazine, Jay is also the co-author of The NOW Revolution, a leading book on social business. His Convince & Convert blog was named the #1 content marketing blog in the world, and he's also the host of the popular weekly Social Pros podcast. 

  Crystal Grave, President & CEO of Snappening, is a seasoned marketing and sales professional with over 15 years of branding, public relations, strategic development and sales experience. During this 15-year tenure, she has also been involved with planning dozens of personal and professional events for anything from a handful of friends to more than 50,000 spectators.  Crystal has an extensive network of professionals in and around event industry and has relied upon this network to create an incomparable online event planning service. Snappening is the result of tireless research and development with professionals in a variety of disciplines along with feedback and suggestion from a variety of consumers, professional planners and venue managers.

We are thrilled to announce that we had the opportunity to speak with the lovely Susan Cain,  the author of Quiet: The Power of Introverts this past week. Susan provided some very insightful answers into the differences between extroverts and introverts, and how this dynamic is affecting the way we work, communicate, and live. The conversation will be released today, August 24, at 3 p.m. EST. Susan gave a TED talk this March, speaking about some of her personal experiences of being an introvert and how people respond to it. In our culture, a lot of people do not realize that a third to a half of people are introverts. Furthermore, it is greatly misunderstood. Introversion is largely about how people respond to stimulation and specifically, social stimulation. Extroverts obviously generate a lot of "noise" and stimulation in response to social situations, while introverts digest and observe. In a very aggressive and dominant American culture, you can see how it is easy for there to be a bias towards introverts.