Summary: After social media became an integral part of mainstream culture, it rocked the business world. Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will likely reach $3.1 billion by 2014. But companies must move beyond using social media to simply market their products and start interacting with customers and partners in real time. Zack Urlocker, COO of Zendesk, will share 10 tips on how to build a social support platform and successfully engage with customers through social media.
