Your Marketing Department

Part of our Moving Business from Survive to Thrive series ... this week I'm giving you five specific strategies you can and should be using in your marketing right now (plus a huge tip at the end about how you can pivot to selling online). SUBSCRIBE to our channel & click the notification bell so that you keep updated with our latest marketing news and tips. Access all of our marketing tips at https://vickywu.us/blog RESOURCES discussed during the video: 1-Hour Content Curation course: https://vickywu.us/guru-course/mastering-content-marketing/ Video Planning course: https://vickywu.us/guru-course/video-marketing-planning-how-to-quickly-plan-and-create-up-to-one-year-of-video-marketing-content/ YouTube SEO Guru course: https://vickywu.us/guru-course/youtube-guru-ization/ Sign up for the waitlist for our 5 Days from Create to Sell master course: https://clientportal.vickywu.us/public/form/view/5e99ba9bc2120412c31e86ba Want to be a featured entrepreneur on our podcast? Apply to be our podcast guest at https://clientportal.vickywu.us/public/form/view/5e455df671169e475c2b854d Special thanks to https://soundcloud.com/user-200323373 for our music clip! #marketing #digitalmarketing #entrepreneur

Entrepreneurs: It's Okay to PAUSE Our Moving from Survive to THRIVE series I'm seeing so many posts about all of these things you should be doing with this "free time" you have now that everyone is staying home. I wonder what advice you've seen? Write a book. Write a bunch of content. Revise your business plan. Record videos. Start a podcast. Don't let other people's posts on social media put pressure on you. It's okay to pause. Subscribe so that you can keep updated with the latest marketing news and tips or visit our blog https://vickywu.us/blog for more. #marketing #entrepreneur #coronavirus

As part of our podcast expansion we are interviewing entrepreneurs. Subscribe so that you never miss the latest marketing tips. Katherine Skelly mentors women online to advance their English so they can achieve international success. She graduated with a degree in psychology and neuroscience, then trained as an English foreign language teacher. She has now been teaching for 12 years all over the world. She's been awarded two masters degrees specialising in EFL and studied 5 languages. You can connect with Katherine at https://www.facebook.com/KatherineSkellyEnglish or https://www.katherineskelly.com We have compiled our best marketing tips and advice on our blog at https://vickywu.us/blog #entrepreneur #marketing #entrepreneurship #marketingadvice #marketingstrategy

Don't Cut THIS Business Expense During a Recession! As entrepreneurs and small businesses are looking to tighten their belts and trim expenses to weather the recession, which is a solid business practice. We've mentioned why marketing expenses should be the last thing to cut (less competition can mean your marketing is even more effective!), but there are some smaller expenses that many not seem quite so important and you feel comfortable cutting away. This shouldn't be one of them - it can quickly and easily cost you a LOT LOT LOT more in the long-term if you don't pay attention! I've written about this before, and had the question come up again recently with a client. https://vickywu.us/just-because-its-online-doesnt-mean-you-can-use-it/ #marketing #entrepreneur #business #socialmediamarketing #digitalmarketing #recession #dontmakethismistake

At all times, one of the best things you can do for your business is set a differentiation strategy and use it in your messaging and branding. This can be an even more successful strategy during a recession. Learn our best tips to get you started. Visit our blog to search for the marketing advice you need https://vickywu.us #entrepreneur #marketing #digitalmarketing #branding

BONUS ideas of fun ways to stay connected with your customers - 4 real-life entrepreneur examples at the end Do you need an idea similar to the ones in the video? Comment below and tell me what you do, and I'll comment back with a specific idea! COVID-19 has resulted in a lot of people needing to work from home - including those entrepreneurs who do not traditionally do so. It can be even harder for these entrepreneurs if they have a small staff - or no staff. Here's some of our best tips on how to be best prepared. Articles mentioned in the video: Crisis Communication Plan: https://vickywu.us/why-your-business-needs-a-crisis-communication-strategy-now/ Recession-Proof Your Business: https://vickywu.us/why-you-need-a-solid-marketing-strategy-now-before-the-economy-slows-later/ More marketing strategies for entrepreneurs on our blog https://vickywu.us

Working With Influencers - What do I need to know? How do I work with one? And how much do they cost? Most importantly, where do businesses go wrong when working with a microinfluencer? Be sure to SUBSCRIBE to our channel to stay up to date with the latest marketing tips! #marketing #entrepreneur #business

You've probably heard about an "Instagram Shadowban", and there's a lot of people who will let you pay them to fix this for you or teach you how to avoid it. Is it even a real thing? I reached out to contacts at IG, and tested some of my own, and I have the scoop for you... plus FIVE STRATEGIES that you need to be using with Instagram. Drop your questions or comments below. And be sure to SUBSCRIBE so you never miss the latest marketing tips. https://vickywu.us #instagram #shadowban #marketing

We've talked before how the things you've done to get you where you are, are not the same things you need to do to take your business to the next level. One of the best things you can do is have a CRM that helps you be most efficient, automate some of the process of responding to leads, sending quotes, contracts, and invoices, to make sure nothing falls through the cracks and free up your time to focus on all of the areas of your business that cannot be automated. What you need to consider, plus my favorite Dubsado. Free trial, plus my link gets you 20% off your first payment https://www.dubsado.com/?c=vickywu (and in full disclosure it gets me a bit of a credit as well - but my primary reason for sharing is because I love their system and you get a discount with my link!) Don't forget to SUBSCRIBE to make sure you always receive our latest marketing updates.

What Exactly IS a Sales Funnel? One of the most common marketing questions we hear is "what is a sales funnel"; or sometimes the question is 'what exactly is a marketing funnel?' There's so much information available online that it gets confusing, yet the one thing people hear is that you need one, even if you don't know what it is. You know what? You already have a sales funnel. You just may want to automate a few of the pieces, so let's talk about that. SUBSCRIBE to us on YouTube to have access to ALL of our marketing tips: https://www.youtube.com/channel/UC6Z4CtedF3cJtEqN5CnAn-g?sub_confirmation=1 Use promo code PODCAST to access our training How to Set Up a Basic and Highly-Converting Marketing Funnel for only $5 at https://vickywu.us/guru-course/set-up-a-basic-and-highly-effective-marketing-funnel

One of the questions I see most often UNASKED is if it's ever okay not to want to grow your business ... and it's unasked because it's often met with shaming. I'm here to dispel the myth that the only acceptable answer is no. Yet there are also strategies that can help your business grow without requiring you to work more hours or spend a lot more money. You can request a consultation to learn what might work for you. SUBSCRIBE to our channel so that you never miss the latest marketing tips. Or read more at our blog https://vickywu.us #marketing #entrepreneur #businessgrowth

One of the most common marketing questions we get asked and we hear is "how do I get sponsors for my business?" While it's possible ... if it were easy everyone would be doing it and there would be no need to actually sell a product or service. Here's the basics that we learned in a decade of securing corporate sponsorships. SUBSCRIBE to our channel so that you never miss a marketing update. More marketing tips on our blog at https://vickywu.us/blog #marketing #entrepreneur #sponsor

A very common thing I see people recommending to a new entrepreneur is FOLLOW YOUR PASSION! That may not always be the best advice. There are other important things to consider. SUBSCRIBE to our channel so that you always receive the latest marketing tips and updates. Visit our blog for more marketing advice https://vickywu.us #marketing #digitalmarketing #entrepreneur

This new client approached us with this problem: "When I look at my stats, not one person has signed up. The boosted post is still running but no one is signing up." Have you ever paid for advertising on Facebook and gotten **crickets**? Here's some suggestions! SUBSCRIBE to our channel so that you never miss the latest marketing updates. More marketing tips at our blog https://vickywu.us/blog #marketing #entrepreneur #facebook #socialmediamarketing

Afraid to ask for online reviews? Never really know how even the happiest customer may rate you a day or a week later ... but we have a simple and effective way to take that worry away. Listen to learn more. We provide online reputation management services which includes online reviews as one of the pieces. Learn more at https://vickywu.us/online-reputation-management Be sure to SUBSCRIBE so that you never miss a video! #onlinereputation #onlinereviews #marketing #entrepreneur