Your Marketing Department

How to Quickly Check the Impact of Your SEO Efforts in 5 Minutes or Less This is the quick, down and dirty method we use to check overall impact of search engine optimization efforts that we are doing for clients, when we only have 5 minutes or less. Using this method in Google Search Console can give you some quick and easy insights on those days you don't have hours to devote to pouring over SEO reporting from multiple different sites or reports. While it's far from the only thing you need to be doing, it's very helpful in a pinch and for a quick overview of overall efforts. This is one of the many things we teach you in our "New SEO Accelerator" which is our DIY search engine optimization program. In addition to weekly PDF reports emailed right to your inbox, we provide regular training on some of our best tips for your SEO efforts combined with marketing best practices for your website in general, which can help you gain not only more website traffic but also increase conversions. Check it our New SEO Accelerator DIY program at https://vickywu.us/websites/diy-seo/ #seo #searchengineoptimization #website #marketing #digitalmarketing Thank you Trevor for our custom music!

So many people are told that they “aren’t creative” … or believe it even if those words have never been said directly to them. Creativity isn’t about being an artist, a musician, or taking part in some other profession or hobby that is normally considered part of a “creative” field. Creativity is all about how you create life. These are some of our best tips on ways to unleash your creativity. Subscribe to our channel and click the notification bell icon so that you're always notified of our latest marketing updates. Special thanks Trevor for our custom music! https://vickywu.us/blog #marketing #creativity #creativityfound #digitalmarketing #entrepreneur

Marketing Budget - How Much? When? On What? I'm answering an entrepreneur #marketingquestion today This viewer has been successful in her new business without paying for marketing (free on social media), but her business has dropped to nearly zero and she knows she now needs to start invest in marketing. What? When? Where? How much? We answer these questions and share our suggestions and what we advised her based upon where she has chosen to invest. Are you looking for some help in focusing and fine-tuning your marketing strategy or wondering where's the best spot to spend marketing budget? Consider our "Rent a CMO" program, where you can get high-level strategy from a super-experienced marketing expert, but you only have to pay for how much you need. https://vickywu.us/rent-a-cmo #entreprenuer #business #socialmediamarketing #digitalmarketing #cmo #marketingstrategy #marketinghelp

Sarah Lyons is sharing some of her #realestate wisdom and how she has grown her business so fast. Sarah is the #1 Century 21 Judge Fite Agent, #61 individual agent in Texas (not brokerage specific). She is a National Association of REALTORS 30 under 30 honoree, has closed over 350 transactions. She's also a buys mom of 2 sons, ages 10 and 8, and knows something about work/life balance. You can connect with Sarah here: Cell/text: 817-675-6006 Email: sarahlyonsrealestate@gmail.com Website: https://www.sarahlyonsrealestate.com/ 00:00 Welcome! 00:20 Introducing Sarah Lyons, Association Broker, NAR 30 Under 30, Over 350 transactions 01:27 How a new family plan and a Groupon got Sarah started 02:50 How much different Sarah's goals were when she started versus now 04:00 beyond putting goals in writing, this is how Sarah does goals 05:17 Marketing strategy, how you don't know what you don't know 05:38 How Sarah gets most of her clients 06:23 how you have to work when you don't have anything to fall back on 06:50 how Sarah got her first client 07:27 she didn't know what to do when she got her first appointment 08:00 why you don't have to wait until everything is perfect 08:40 it's about authenticity 09:20 how her marketing has pivoted after growth and with Covid-19 10:50 how she has been working remotely with buyers 11:35 putting "top agent" into perspective 12:35 how Sarah ranks in Texas against all the other agents in the state across all real estate companies 13:21 how her listing marketing has changed with the pandemic 14:05 what Sarah wishes someone had told her about business before she started 15:00 the importance of family time and a couple ways Sarah's family makes this time 15:38 when Sarah doesn't say I'm sorry 17:00 even a top agent can take a long vacation if you do this 18:00 her husband is her accountability partner by doing this 18:36 Sarah's favorite tip to simplify your life and some of her favorite apps 20:30 marketing automation and how technology can make your life easier 21:32 when it comes to social media, do you feel Facebook is still the best platform? 22:00 what I noticed on the engagement rate on some Facebook pages with huge followings 22:50 choosing which social media platform to use depends on THIS 23:10 two types of marketing I recommend entrepreneurs focus on 23:35 the bad thing that happened to one of my own Facebook pages #entrepreneur #interview #marketing #business #success 24:11 the current opportunity available on Facebook 24:36 what you're going to have to do to reach your customers on Facebook 25:05 this tip is good on any social media platform 25:28 does a real estate agent need this marketing strategy? 27:01 how can we best maximize Google for marketing without spending a lot of money? 27:45 some of the things you can do on Google My Business to market your business 29:00 one way Sarah used her Google My Business and something she checks regularly 30:17 why I recommend Sarah and how she can help you 30:45 how you can get in touch with Sarah 31:05 why Sarah refers clients to us for marketing #entrepreneur #business #marketing #digitalmarketing #realestate

⭕ A Marketing Mythbuster - find out why this isn't true! Marketing Myth: It Worked For Someone Else (or That Coach) So it Will Work for Me Too Be sure to SUBSCRIBE so that you're always notified of the latest marketing updates. Many things play into any marketing campaign or strategy. The old saying, when the only tool you have is a

⭕ A Marketing Mythbuster - find out why we DO NOT recommend that you always add another software / platform / app! Marketing Myth: More Marketing Tools Always Helps Your Business One of my pet peeves is seeing when a prospect comes to us, and they've had coaches and vendors and marketers over the years have them add more and more software and apps to their processes. Technology is meant to make our lives easier, yet what happens is the client ends up having to duplicate work and enter information into multiple systems. Stop right there! There are only FOUR software platforms that I really need in my business if you get right down to it (and you probably don't need the first one). And anything else better work with these others, or I'm likely saying no. 1. Adobe Creative Cloud - I already had this for years before opening my own business, and it's a requirement for anyone in my field, although you may not need this one. https://bit.ly/3fYq8qL 2. Website - this is the first thing specifically for my new company that I set up. I always recommend you own your website AND your own hosting, and I recommend Bluehost http://bit.ly/2VEQgAd 3. For blast email marketing I always recommend Mailchimp http://eepurl.com/cwNWK9 4. A CRM can be your best friend for automating pieces of the sales process, and my favorite (for unlimited automatic workflows) is Dubsado https://www.dubsado.com/?c=vickywu 5. My one extra? Squirrly Social - allows evergreen posting of recurring content plus other social scheduling https://my.squirrly.co/go134967 As a bonus, we offer our clients our in-house landing page platform. Free trial, then option for inexpensive monthly plans (the least expensive you'll find anywhere): http://office.gurumarketing.solutions #marketing #entrepreneur #efficiency #business

⭕ A Marketing Mythbuster - find out why this myth is FALSE! Marketing Myth: More Website Traffic Always Equals More Money I wish that was the case! If you think traffic is king, I'm here to tell you that CONVERSIONS are queen!

⭕ A Marketing Mythbuster - find out why this myth is FALSE! Marketing Myth: You Should Only Share Your OWN Content on Social Media There are three good things that happen when you strategically curate and share other people's content:

Today we are speaking with Cyndii Sinex, found of the Chronic Illness Hotline. The hotline provides a listening ear for those with chronic illness during the current pandemic and beyond. Chronic Illness Hotline gives a safe place to vent negatives, celebrate positives, practice advocating, build a journey story, set goals, help identify resources, and much more. Viewer challenge! Donate via PayPal to chronicillnesshotline@gmail.com ... Every amount helps small nonprofits like this continue to provide critical services, and I know personally your donation will be put to good use and be responsibly used. Send the cost of a cup of coffee a week! You can connect with the Chronic Illness Hotline: Text "care" to 202-596-6520 Visit https://chronicillnesshotline.org/ Like the Facebook page https://www.facebook.com/chronicillnesshotline/ Follow on Twitter https://twitter.com/IllnessHotline Follow on Instagram https://www.instagram.com/chronicillnesshotline/ SUBSCRIBE so that you always receive the latest marketing updates. Or visit our website at https://vickywu.us/blog for a ton of great marketing information! Show notes: 0:20 Introducing Chronic Illness Hotline 1:09 Cyndii's background, and how one small slip and fall took her down a healthcare rabbit hole 2:10 Diagnosis #1 - fibromyalgia 2:45 Prescribed anti-depressant SSRIs, which put serotonin at a toxic level 3:10 Nerve damage, cardiac arrest, respiratory failure caused by medication were attributed to anxiety 3:50 Medical community was aware of serotonin syndrome but it wasn't widespread understanding 4:30 Eight years to diagnose serotonin toxicity, several more for additional diagnoses 4:47 The toll it took on her life 5:27 With other hotlines, callers want to take their life, but Cyndii calls because she's afraid her life is being taken, so she felt like she didn't fit 7:00 It must be in your head 7:45 Just prescribe medicine 8:30 Why another hotline? How CIH is different and why a specific hotline is important 9:45 Why even our most supportive and loving friends and family can't always provide the support we need 10:15 Why would a hotline caller want to celebrate? 11:05 Five of the common reasons people reach out to the hotline 12:00 Why it's hard when someone asks "how are you?" 15:15 Getting the nonprofit started 16:39 What sparked the idea 18:11 Nonprofit work is like 10 full-time jobs (don't I know this!) 18:42 The impact of Covid-19 on their startup plans 26:55 What it takes to recruit 27:46 Your challenge ... even small donations add up - paypal link 30:55 There's two types of people on social media 33:03 Social media fairy, please visit 34:00 The best thing you can do for a friend who has a chronic illness or pain 35:00 One of the best things you can do if you've been diagnosed or are going through trying to be diagnosed 37:00 General mental health tip 39:00 Stages of grief when your body is failing you 39:30 How to connect with the CIH 40:30 Why not to share our social posts by tagging a friend - send a private message instead 41:21 All aspects of your life affect your chronic illness 43:04 Information on how you can support the cause 43:53 Cyndii's question for me about the beast that is SEO

Explaining the Latest Conspiracy Theory with SEO Have you seen this post? Or done the search? I never thought I'd say this... there's a conspiracy (or "fake news") theory going around, that I can completely explain with some of the newest pieces of Google's search engine algorithm. Even if you're not into conspiracy theories, understanding how this works is really important for your own website and SEO. These are the types of strategies that we teach you in our "New SEO Accelerator". Our next session is opening soon - so get on the waitlist at https://vickywu.us/#newseo Try the search mentioned in the video, and let me know in the comments what you found. Have questions about this or other marketing strategies? Comment below! Be sure to LIKE and SUBSCRIBE so that you are notified of the latest marketing tips. #marketing #seo #itsnotaconspiracy #entrepreneur

Amazon has always been the place where you could find almost anything, at a good price (or at least the normal price) and with quick shipping. Anyone could become an entrepreneur who bought wholesale and then sold on Amazon at normal retail prices. I'm seeing a trend moving in a different direction. This can't be all because of quarantine - many of the items I viewed have nothing to do with that. So what's up? And if Amazon becomes the "overpriced" marketplace - not because of their own business practices but because of the sellers who use the platform - what will that do to Amazon's business model and long-term sales? What do you think? Let me know in the comments. Be sure to SUBSCRIBE so that you always receive the latest marketing tips! Get more marketing tips on our blog at https://vickywu.us/blog #marketing #digitalmarketing #socialmediamarketing

As part of my normal competitor research, I sometimes check competitor Facebook pages to see what type of posts they're seeing the most engagement. This type of research is something you should be doing as well. What I found this time was rather shocking. This is EXACTLY why I constantly say that you need to get your people OFF social media and into your own funnel. See what I found when I checked these pages: Neil Patel Rachel Hollis Russel Bruson Rachel Pedersen Dean Graziosi Gary Vanyerchuck There's good news - you don't need to worry so much about engagement. We have some resources to help you: Grab our 3-part Profit Producer eBook that will help you strategize a free offer that you can share to help get people in your funnel https://profitproducer.yourmarketingdepartment.us/ Then check our Funnel Course to help you have a solid understanding of what steps you need to include in your funnel, where you need to automate, and the spots where most entrepreneurs miss out and leave money sitting on the table https://vickywu.us/guru-course/set-up-a-basic-and-highly-effective-marketing-funnel SUBSCRIBE so that you never miss the latest marketing tips! For more marketing advice, visit our blog at https://vickywu.us/blog #marketing #entrepreneurship #socialmediamarketing

Google's done it again. So let's talk about the latest Google core update, and how it may impact your search results. I'm going to tell you how to quickly check the impact it may have had on your website traffic; plus some tips that will help you increase: 1. The 'New SEO' Accelerator program where you can learn all of OUR best practices; 2. Update old content 3. Use a competitor gap analysis to update thin content 4. Fix technical SEO errors 5. Recovering from a core update, and best practices https://vickywu.us/free-search-engine-optimization-seo-audit/ #marketing #website #seo #entrepreneurship

Elle Monus, Co-Founder of True Image Group. Elle builds businesses and specializes in branding and scaling high-growth startups. Her passion for style and branding started when she had the opportunity to build out the Styling function of a popular clothing subscription box. She how to balance a professional presence and femme fashion in order to wow inside and out of the conference room. Find out more about True Image Group at https://www.facebook.com/trueimagegroup or https://trueimagegroup.com Follow us to receive the latest marketing news, or visit our website at https://vickywu.us/blog Here's some highlights from the interview: 1:40 styling who you are and where you want to be in life 2:15 what got Elle started in this business 3:45 why style needs to also be about your personality and lifestlye 5:40 their six-week course that covers style pain points 6:20 marketing issues when they first started and what questions they asked themselves 7:00 until you have knowledge of what you need to be doing before you can determine the budget 8:30 why businesses need to focus on 9:02 what she wishes someone had told her before becoming an entrepreneur 12:12 how their styling service happens 16:32 her favorite client 18:33 local or virtual services 19:42 how to reach True Image Group 20:28 some of the largest lessons I learned at my last marketing job 21:00 rebranding to no longer be viewed as a small mom and pop shop 22:00 my thought process when considering one of our possible marketing strategies 23:13 becoming official partner of the Dallas Cowboys 24:03 the marketing commitment involved 24:50 considering the philosophy of both organizations before the partnership 26:00 organizational skills and needs 26:49 does the brand need to reflect who the client is, or itself, or a blend of both?

Today we're interviewing entrepreneur Natalia Zacharin, owner of Zacharin Consulting. Natalia is sharing a few tips you need to know for your business accounting. In 2018, after years of working for other firms, Natalia opened her own firm, Zacharin Consulting; a firm dedicated to empowering businesses to understand and interpret the financial health of their business and significantly improve their bottom line. Using a blend of personal service and expertise, Natalia's goal is to bring her experience and knowledge to her clients in a meaningful way. Zacharin Consulting offers strategic bookkeeping, monthly accounting, remote CFO services and financial intelligence programs to help businesses thrive, stay organized, save time, and give them peace of mind. In these uncertain times, Zacharin Consulting strives to stay on top of the latest information regarding the COVID-19 relief programs and is now offering consulting and loan preparation services and is helping businesses to navigate the complex landscape of government assistance. You can reach Natalia at www.zacharinconsulting.com or https://www.facebook.com/zacharinconsulting