Anatomy of a Strategy
Summary: Welcome to Anatomy of a Strategy! Recorded in Toronto, Ontario, Canada, hosted by Tara Hunt, a 20-year digital marketing veteran and CEO of Truly, and Stefani Forster, journalist, content strategist, and Creative Director of Truly. (Previously co-hosted by Carlos Pacheco) AOAS is a marketing podcast that explores the hidden psychology and behaviors that drive marketing strategies. It’s not about marketing per se. We don’t celebrate and rehash case studies as much as dissecting the culture in and around the successes and failures of marketing. We ask, “What was going on in the world that helped that message succeed, and that other one fail?” AOAS is less of a marketing practice podcast and more of a Marketing THOUGHT podcast.
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- Artist: Truly Inc
- Copyright: Copyright Truly Inc. 2020
Podcasts:
Anatomy of Going Viral
Erica Ehm on Building Relationships and Being Authentic
How Legacy Media and Marketing Thinking Ruin Everything
What's the Value of a Brand?
Marketing Tactics Versus Strategy
The Truly Evolving Podcast
Why Branded Content Fails
Reliving the Agency Life
Creating a Social Brand
Going Viral Overnight in 15 Years with The Portuguese Kids
Just Evil Enough with Alistair Croll
Building a Badass Business to Business Community
You Are The Product with LinkedIn Creator String Nguyen
Why The Agency Model Is Broken
Can You Trust Online Metrics?
