Anatomy of a Strategy
Summary: Welcome to Anatomy of a Strategy! Recorded in Toronto, Ontario, Canada, hosted by Tara Hunt, a 20-year digital marketing veteran and CEO of Truly, and Stefani Forster, journalist, content strategist, and Creative Director of Truly. (Previously co-hosted by Carlos Pacheco) AOAS is a marketing podcast that explores the hidden psychology and behaviors that drive marketing strategies. It’s not about marketing per se. We don’t celebrate and rehash case studies as much as dissecting the culture in and around the successes and failures of marketing. We ask, “What was going on in the world that helped that message succeed, and that other one fail?” AOAS is less of a marketing practice podcast and more of a Marketing THOUGHT podcast.
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- Artist: Truly Inc
- Copyright: Copyright Truly Inc. 2020
Podcasts:
Understanding your Customers with Katelyn Bourgoin
Making a Product with Alex Hillman
Brand Positioning
Attribution and Data Science with Trust Insights' Christopher S. Penn
Moving Towards an Augmented Economy of Things with Galit Ariel
How SAAS Marketing Differs From B2B Marketing
Hiring Incompetent Men Isn't Strategic
Digital Transformation is Complicated and that's OK
Fighting Trolls and Taking Names with Geraldine DeRuiter
Lost and Founder Rand Fishkin
The Art of Agile Strategy with Nectarios Economakis
The Importance of Onlyness with Nilofer Merchant
Transcending the Cult of Multitasking with Brian Solis
Fixing Agency Woes with Cindy Gallop
Creating Word of Mouth with J Kelly Hoey
