The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Summary: Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
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- Artist: Melina Palmer
- Copyright: TheBrainyBusiness
Podcasts:
72. Friction - What It Is And How To Reduce It, with Roger Dooley
71. Prefactual Thinking: How to Turn “What If” Into “Why Not” - Behavioral Economics Foundations
70. How to Set, Achieve & Exceed Brainy Goals
69. Management Mess To Leadership Success, an Interview with Scott Miller, EVP of Thought Leadership at FranklinCovey
68. Counterfactual Thinking: Why We ‘What If’ And ‘If Only’ (A Behavioral Economics Foundations Episode)
67. How to Get (and Stay) Motivated
66. Ultimate Pricing Confidence with Special Guest Interviewer Nikki Rausch
65. Can Behavioral Economics Increase Savings?
64. How To Make Concepts Tangible
63. How To Set Up Your Own Experiments
62. Game Theory: Life And Business Are A Game…Do You Know The Rules?: A Behavioral Economics Foundations Episode
61. Color Theory: When It Comes To Color, This 1 Thing Matters More Than Anything Else
60. Surprise and Delight
59. Pain of Paying: Why The First Item In A Purchase Is The Hardest: A Behavioral Economics Foundations Episode
58. Partitioning: Why We Eat More Cheetos From A Party-Sized Bag Than A Fun Size: A Behavioral Economics Foundations Episode
