Marketing Trends
Summary: Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology. Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.
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Podcasts:
Scott Howe, CEO of Live Ramp Holdings discusses why data is fueling the marketing industry and the importance of remaining neutral in the marketplace.
Jeff Schmitz, the CMO of Zebra Technologies, discusses how Zebra is supporting the healthcare industry, why it's important to constantly be focused on your channel, and how Zebra Technologies and the NFL are working together to push the game forward.
Okta CMO Ryan Carlson, discusses the process of shifting the company’s largest in-person event to a virtual online conference and why Okta’s conference moving forward will be able to reach more people.
David Marine, the CMO of Coldwell Banker, discusses his journey to CMO, why your brand must match your identity and why rebranding Coldwell Banker wasn’t something he set out to do.
James Huddleston, Vice President of Marketing at Certain, discusses how companies can help their clients shift from traditional marketing events to a digital space and the advantages that come with virtual events.
Sydney Sloan, the CMO of SalesLoft, discusses the recent State of Marketing report from Salesforce, why virtual events are not going away anytime soon, and best practices for ABM.
Micheline Nijmeh the Chief Marketing Officer of Zscaler, discusses how new CMOs should properly transition into their role, how she gauges what makes a campaign successful, and what she sees as the biggest change in the market.
Brandon Rhoten, the CMO of Potbelly, divulges tactics he’s learned in that help his company stick out in a crowded market.
BLASTmedia Vice President, Kimberly Jefferson discusses how companies can effectively communicate through a crisis and why understanding their share of voice is imperative.
Arthur Filip, Executive Vice President of Sales Transformation and Marketing at HCL Technologies joins the show to chat about his journey to HCL, the importance of understanding and building relationships throughout the customer journey, and why the tech industry remains behind the curve in one key area.
Randi Barshack, the SVP of Marketing at RollWorks, discusses the importance of being a good storyteller and why every CMO has varying definitions ABM and its uses.
Discussing the State of Marketing Report with Jamie Moldafsky, the CMO of Wells Fargo.
RRD’s President of Marketing Solutions, Doug Ryan, discusses the increasing importance of the customer experience, how direct mail is having a resurgence in a digital space, and why the last mile of activation is where his team excels.
Josh Weichhand, Director of Marketing at Chaco, discusses how he fell in love with the company he offices for, his personal story, and how Chaco is embracing unprecedented times by trying to make a difference.
Impact’s Chief Partnerships Officer, Michael Head, discusses how partnerships have seen a dramatic shift from traditional resellers to influencer based-marketing and what that means for the industry.
