A Shark's Perspective show

A Shark's Perspective

Summary: “A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.

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Podcasts:

 #76 - Product-Based Marketing to Content-Based Marketing | File Type: audio/mpeg | Duration: 00:29:12

Conversation with Ryan O’Neil, the Director of Global Marketing for Audience Engagement & Nurture Strategy at Citrix and a subject matter expert at content marketing

 #75 - Funny Is the Marketoonist | File Type: audio/mpeg | Duration: 00:40:34

Conversation with Tom Fishburne, the Founder and CEO of the Marketoonist, Author of "Your Ad Ignored Here," and a subject matter expert at using humor in content marketing

 #74 - The Godfather of CDP | File Type: audio/mpeg | Duration: 00:28:26

Conversation with David Raab, the Founder and CEO of the Customer Data Platform Institute and he’s a subject matter at marketing technology and analytics

 #73 - Facebook Likes Visual Storytelling | File Type: audio/mpeg | Duration: 00:26:11

Conversation with Gladys Rosa Mendoza, an Innovation Strategist and Design Researcher at Facebook and she’s a subject matter expert at social media and visual storytelling

 #72 - How to Have the Mindset of a Digital Transformation Leader | File Type: audio/mpeg | Duration: 00:37:19

Conversation with Arti Sahgal, a Senior Digital Marketing and Transformation Leader at one of the world's largest beer companies, a tech entrepreneur, and a subject matter expert at digital transformation and eCommerce demand generation

 #71 - Marketing the Cause of 1-800-273-8255 | File Type: audio/mpeg | Duration: 00:32:17

Conversation with Ann Brennan, the CEO of Ann’s Social Media and Marketing and she’s a subject matter expert at cause marketing.

 #70 - How to Be a Better Data-Driven Marketer | File Type: audio/mpeg | Duration: 00:30:12

Conversation with Chad Engelgau, the Chief Marketing Officer and Head of Strategy of Acxiom, one of the most well respected data companies in the world, and a true subject matter expert at data-driven marketing.

 #69 - Stories of SAP and B2B Content | File Type: audio/mpeg | Duration: 00:42:11

Conversation with Ginger Shimp, the Senior Marketing Director at SAP, one of the world’s largest technology brands, and a subject matter expert at B2B content marketing and storytelling.

 #68 - IT Fought Marketing and Mar Tech | File Type: audio/mpeg | Duration: 00:30:59

Conversation with Jeff Brittain, the VP and Global Head of IT for Strategic Marketing, Innovation, & Development at Bayer Consumer Care and a subject matter expert at helping companies adapt digital technologies and leverage marketing for better consumer insights.

 #67 - Big Talk That Goes Viral | File Type: audio/mpeg | Duration: 00:23:54

Conversation with Kalina Silverman, the founder of BIG TALK, a Fulbright Scholar, and the creator of an award-winning viral video and global social impact project that helps people connect through more meaningful conversations.

 #66 - Brand Reputation Matters | File Type: audio/mpeg | Duration: 00:34:44

Conversation with Joe Fuca, the CEO of Reputation.com and a subject matter expert in Online Reputation Management.

 #65 - Superpower of Persuasive Communications | File Type: audio/mpeg | Duration: 00:30:29

Conversation with Jeff Tippett, a speaker, author, founder of a PR and communications firm, and a subject matter expert in persuasive communications.

 #64 - Prodotto of Good Marketing | File Type: audio/mpeg | Duration: 00:24:00

Conversation with Chris Darner, the Executive Director of Product at The Venetian Resort & Casino and Las Vegas Sands Corporation and a subject matter expert at product management to improve the customer experience.

 #63 - Headhunting Marketers | File Type: audio/mpeg | Duration: 00:39:44

Conversation with Jerry Bernhart, the founder of Bernhart Associates Executive Search and a highly experienced recruiter with three decades of experience and subject matter expertise focused solely on helping marketers get hired.

 #62 - Build or Buy Your Tech Stack | File Type: audio/mpeg | Duration: 00:24:36

Conversation with Liora Simozar, a Senior Product Manager at Clutter with subject matter expertise at product marketing within a startup.

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