Business of Fitness with Jason Khalipa

"This episode originally aired on Shrugged Collective on 9/23/19 Whether you’ve opened a gym, are an entrepreneur, or an aspiring business owner, today’s episode is for you. Founder of GORUCK, Jason, shares the journey (or should we say “ruck”) of GORUCK from the beginning to its present day success. From learning how to fail fast, to creating culture, finding meaning and purpose, and defining success, the evolution of GORUCK lends insight to even the most seasoned business owner. Jason is not afraid to share his perceived failures, as each one provided an opportunity for growth and learning, and ultimately steered GORUCK to success. Throughout today’s episode, Jason’s raw honesty shows just what it takes to be successful in the business of fitness. "

"This episode originally aired on Shrugged Collective on 9/16/19 Today is all about scaling! As gym owners and coaches, we can talk about the importance of scaling until we are blue in the face—but can you eloquently relay this information to your athletes? How about how to address a room full of athletes at different levels with different needs—how do you run an effective class and not lose anyone in the process? Today, Jason and M.D.V, answer all of these common questions and share best practices for providing a top-notch experience to every athlete in your class regardless of their skill level. Today’s episode is a must listen for anyone that spends time on the coaching floor. Enjoy!"

"This episode originally aired on Shrugged Collective on 9/9/19 On today’s episode, Jason sits down with the co-founders of Bubs Naturals, Shawn and TJ, to talk shop. On the surface Bubs looks like your go-to, all-natural supplement company (which it totally is), but, as you’ll learn on today’s show, is so much more than that. For any of you that have ever worked your way through the hero WOD, “Glen,” you too have paid tribute to the ‘why’ behind Bubs. It is clear that Shawn and TJ are the epitome of grassroots business owners that are doing the right thing for the right reasons. The two take listeners through the beginnings of Bubs, their unlikely business choices, how they maintain a healthy business partnership, and what true customer service really is. "

"This episode originally aired on Shrugged Collective on 9/2/19 If you’re an entrepreneur, aspiring entrepreneur, or business owner, you NEED this episode. Matt Mullenax, Founder and CEO of Huron, shares exactly what it takes to build a business in today’s market. Jason and Matt dive into all things marketing from social media, to surveying, to in-person interaction, to utilizing influencers and everything in between. The two discuss what it means to actually know your consumer and best practices to connect and learn from your customer. Huron is doing things differently and has hit the ground running with amazing products for men everywhere. Get your journals out and be ready to take notes with this episode, enjoy!"

This episode originally aired on Shrugged Collective on 8/26/19 Today is all about the evolution of mobility. Jason sits down with mobility guru, New York Times Best-Seller, and Doctor of Physical Therapy, Kelly Starrett, to discuss the on-going growth and development of the fitness space and what the future holds. Comparing trends in business to the development and emphasis on mobility in fitness, the two explain their decisions to rebrand, highlight coaching development, and how they’ve become industry leaders. Most excitingly, Kelly shares his latest project ‘The Ready State,’ that launches in November. This will be an absolute game changer for athletes, affiliate owners, coaches, and everyone in between. Enjoy!

This episode originally aired on Shrugged Collective on 8/19/2019 Today is all about coach retention and best practices for staff satisfaction. From pay grade and bonuses/incentives to creating culture and building rapport, today’s episode shares what we’ve learned about employee gratification over the last 11 years at NCFIT. Fitness aside, anyone in the service industry has a takeaway or two from today’s show. Sit back, relax, and enjoy!

Today is all about increasing profit! Joe Gigantino is an OG when it comes to the fitness industry, and truly knows what it means to “always be closing.” Working in the fitness industry, we’re put in the unique position to exponentially increase profit, and in today’s episode, Joe breaks down how to do just that. If you’re ready to get up, grind, and improve your business—get fired up for today’s show, it’s for you!

This episode was originally aired on Shrugged Collective on 9/5/19 The Michael Mina restaurants’ sparkling reputations are unparalleled. Today Jason sits down with President of the Michael Mina Group, Patric Yumul, to discuss how the multi-location franchise has managed to streamline consistency across locations and provide a premium service. By promoting growth through structure and leading by example, the Mina Group provides a culture where employees flourish and customers reap the benefits. Whether you’re in the business of fitness, food and beverage, or anywhere in between, today’s episode has tangible takeaways for anyone aiming to be a successful business owner.

*This episode was originally aired on Shrugged Collective on 7/29/19* Absolute fire is being dropped this morning. Today Jason and JP discuss the five R’s for increasing revenue: Referrals, Reactivation, Renewals, Retail, and Retention. These tools are applicable and easily executable by gym owners of any caliber. If you’re trying to increase profit, build your business, community, and yourself—you don’t want to miss this.

*This episode was originally aired on Shrugged Collective on 7/22/19* "Since joining the team in 2008 as Assistant Director of Food & Beverage, his innovative, fresh ideas and determination have enabled him to quickly excel through the ranks, holding various positions at the resort including Director of Food & Beverage, Director of Rooms and Resort Manager. Flores’ multifaceted experience and familiarity with The Resort at Pedregal paired with his compassionate leadership skills allow him to further enhance the resort’s undisputed benchmark for providing the very finest in luxury hospitality and guest satisfaction. During his tenure, The Resort at Pedregal has been named the No. 1 Resort in Mexico by Travel + Leisure three times since the grand opening, was awarded the coveted Forbes Five-Star achievement for both the hotel and spa, and is consistently in the top 5 Resorts in Mexico (Western) in Condé Nast Traveler. Flores earned a Bachelor of Applied Science degree in Biomedical and Medical Engineering from the Universidad Autonoma de Guadalajara. "

Today Jason sits down with Stuart Brauer (Stu) to lay out tangible tools gym owners and business owners alike can use to boost their engagement. Having similar backgrounds and much exposure to the fitness industry, Jason and Stuart, provide helpful insight into areas of marketing, community development, and how to stay relevant in the ever-evolving fitness space.

Episode 62 | Jason & MDV | Focusing on the Fundamentals by NCFIT Collective

In business, fitness, and life we have the tendency to want to over-complicate things and often end up biting off more than we can chew. Today, Jason and MDV, tackle this concept of the “Novice Curse” (thank you, Greg Glassman, for coining the term), and provide actionable steps athletes, coaches, and business owners can use to capitalize on virtuosity.

"Today Jason sits down with Mark and Andee Bell, inventors of the Slingshot, Business of Fitness legends, and overall incredible humans. Today we tackle how to start your own company, what consistency, attention to detail, and trust in the process can do for your business, and how to capitalize on your strengths (no pun intended). You can also catch Mark this week as our first ever, guest coach for the NCFIT Collective's session plan. With the goals of lowering the barrier of entry and making working out as painless as possible, Mark and Andee provide an excellent service, product, and episode. Enjoy! Want to follow up further? You can find more information on everything the Bells are doing here: markbellslingshot.com IG: @marksmellybell and @andeegrevesbell"

"Jason and Lindsey have some exciting news today! The Busiess of Fitness Podcast is now part of the Shrugged Collective family. Don't worry the content isn't changing, but we are adding value to our listeners by exposing them to other great thinkers in the fitness industry. Launching Monday, July 8th you can find the Business of Fitness Podcast weekly at the Shrugged Collective. Today's episode explains why we decided to make the move, what this means for our listeners, and provides insight as to how we practice what we preach. Subscribe below so you don't miss an episode! https://shruggedcollective.com"