Why CMOs Should Listen to Creatives




Confessions of a Marketer show

Summary: <pre><code> &lt;p&gt;On Episode 17, we find out why CMOs should listen to their creative teams. Alex Withers, CMO of InMotionNow, is our guest. And he believes that creatives have a lot to offer CMOs. We recorded this episode on March 7th, 2018, and packaged it up within a couple of hours because it was inspirational. You have to listen to it. Why should CMOs listen to creatives? Let's ask Alex Withers.&lt;/p&gt; </code></pre>