Wear Wag Repeat Podcast

On this episode, I’m talking to a woman who’s been making a difference in pet dental health for about 2 decades. She’s educating pet owners and helping them improve their dog’s overall health starting with their mouths. Did you know that about 80% of dogs have some kind of periodontal disease? That’s a scary statistic and the motivation behind this marketer’s passion for her products and business. The rest of the shownotes are at wearwagrepeat.com/podcast.

I hear from people all the time that they don’t want to appear “salesy” so they tiptoe around what they’re offering. In this episode, I’ll let you in on a little secret mind shift I made so that I never feel sleazy and salesy. I’ve learned how to authentically and effortlessly sell sponsorships, items in my online shop, signups in my online course and influence purchases through affiliate sales. The rest of the shownotes are at wearwagrepeat.com/podcast.

On this episode, I’m talking to a dog mom who started her pup’s social media accounts just a few years ago on a whim, grew them to 50,000 followers on Instagram and over 80,000 on Facebook! Now she’s come out with a children's book inspired by her dog Max and his adventures. She explains how she self publishes the book using Amazon print on demand. The rest of the shownotes are at wearwagrepeat.com/podcast.

I got a chance to talk to an entreprenur who’s grown a solo pet sitting and walking business into a full on empire! You’re going to be so inspired when you learn about her business philosophy. It’s all about being authentic. We also talk about how to approach your business idols when you meet them in person and a few resources that she relies on to run and grow her pet industry business.

On this episode, I’m talking to an entrepreneur who’s passion for giving back to animal rescue organizations has lead her to create a booming online store with t-shirts and more. You’ll love hearing how the business started with her and her mom making tons of dog treats in their home kitchen and how they’ve transitioned to a much more scalable business model that raises money for animal rescue. The rest of the shownotes are at wearwagrepeat.com/podcast.

Welcome to episode number 50! I’m so excited to celebrate this milestone of the Wear Wag Repeat podcast with a very special interview. I really admire the style, craftsmanship and originality of this luxury dog brand and I’m excited to learn more about it from the founder. We’re talking about forming major partnerships with brands and influencers, her commitment to quality and how her dog inspires the business. The rest of the shownotes are at wearwagrepeat.com/podcast.

On this episode, I’m talking to a design savvy pastry chef who’s turned her skills toward the pet industry and creates goodies that not only look Pinterest perfect, but are healthy for your dog! We talk about how she finds inspiration, the key to working with brand ambassadors and a few tools that enable her to run this whole business on her own. The rest of the shownotes are at wearwagrepeat.com/podcast.

Anne Carlson left the corporate pet industry to start her own sustainably minded brand that uses an unusual protein source that requires far less water and has a smaller carbon footprint than tradition ingredients like beef and chicken. We discuss how she’s managed to get the word out though creative in-store sample placements and by working with micro influencers and a local dog photographer. The rest of the shownotes are at wearwagrepeat.com/podcast.

This week I bring you a very special Valentines’ Day inspired episode with Lilly Smartelli of The $5 Dog Wedding. While Lilly has accomplished some things that I usually cover on this show - such as publishing a book and getting publicity - the reason why I wanted to talk to her is because she’s one of the kindest and most selfless people I’ve ever met. I hope that her story inspires you to share love and joy with everyone you interact with. The rest of the shownotes are at wearwagrepeat.com/podca

On this episode, we’re diving into some product development and manufacturing talk. Do you have a dog product somewhere in your imagination that you’d like to make a reality? This interview will help you figure out how to do that. We also talk about the importance of being available for your customers - whether that’s by DM, email or phone - communication is an important part of entrepreneurship!

On this episode, I’m interviewing a woman who was inspired by a very cold camping trip to invent a solution to keep her dog warm and cozy on future trips. She tells us how she used kickstarter to fund the first run of production, how she connected with people online to figure out how to even do that and towards the end of the interview she shares a really touching story about how her company gives back to the community. The rest of the shownotes are at wearwagrepeat.com/podcast.

On this episode we’re talking all about online marketing for your pet industry business. I’ve talked a lot about email lists on other episodes (like this one with Kelsey from Barklyn Grace), but we’re diving into it again since it’s so important for your growth! We also talk about creating a positive mindset and how that can have an impact in your business - community over competition, ladies! The rest of the shownotes are at wearwagrepeat.com/podcast.

On this episode, I’m talking to a TV news anchor turned dog mom blogger and cookbook author! It’s amazing what she’s accomplished in just 3 years since since starting her site. We talk about how she’s been able to get it all done, from photos to recipes and more with the help of her favorite apps and tools - make sure you listen until the end to see what those are! The rest of the shownotes are at wearwagrepeat.com/podcast.

On this episode, I’m talking to a woman who’s made caring for geriatric and special needs pets her business. As you listen you’ll hear how important it is to be passionate about what you do if you want to work with pets. She also talks about various dog sitting apps and the virtual community of pet sitters that she’s building so everyone can connect with likeminded pet industry entrepreneurs. The rest of the shownotes are at wearwagrepeat.com/podcast.

In this episode I’m outlining a few different formats for Instagram giveaways, listing their pros and cons and explaining how to run your giveaway in an FTC and Instagram approved way! Whether it’s big or small, I highly recommend hosting a giveaway on your dog’s account this year. The rest of the shownotes are at wearwagrepeat.com/podcast.