Wear Wag Repeat Podcast

I get questions from people all the time on Instagram (and in real life) asking me what it’s like to be an influencer. I hope I’m influencing them to be happy, dog loving people! But I’m also suggesting places to go and products to buy that I believe in. By doing that through sponsored posts and affiliate links, I’m able to make an income with my influence. Want to hear what it’s really like to be a dog influencer? I’m pulling back the curtain in this episode!

On this episode, we’re geeking out on Instagram! I got to talk to the dog mom behind, @MyCanineLife, a huge account that’s all about exploring, camping and living it up with dogs. We discuss her top Instagram growth tips, how to handle accounts with multiple dogs and some gear recommendations. This is a great episode for anyone looking to reach more people on Instagram, whether you have a brand or you’re a dog momager!

When you think about working with dogs, probably one of the first careers you think of is dog training. That’s why I’m so excited to share with you this interview with a woman who has spent that last 15 years helping dog trainers create successful businesses. There’s way more to it than learning basic commands - you also need to know how to run and market a small business. No matter what you do in the pet industry, I know you’ll get a lot from this episode!

In this episode, we’re not just talking about products, sales or marketing, we’re talking about how to make people’s and pets lives better. I absolutely love that today’s guest said that one of her favorite resources is the dog park - I know that I get most of my news, shopping tips, recipes and dog momming advice from my park friends so that advice is on point and so authentic. You’re going to love this conversation, let’s dive right into it!

On this episode, I’m talking to an artist who’s taken her creative skill set and combined it with business experience in a variety of industries to create a successful pet brand. Style and design are at the core of everything she does, but operations, hiring, and accounting are necessary components that she’s figured out through trial and error and with the help of a support network. The rest of the shownotes can be found at wearwagrepeat.com/podcast

I’m so excited to bring you this interview with a dog harness designer based in Paris, France. Her lifelong passion for dogs and history with some unique rescues inspires the collection that’s all handmade in Germany with 100% vegan materials. I think you’ll be so inspired by the passion she has for dogs and how that translates into a really unique and fun product. The rest of the shownotes are at wearwagrepeat.com/podcast.

In today’s episode, we’re talking about a much-requested topic - Kickstarter! Today’s guest has a live Kickstarter campaign that already been successfully funded and continues to gain support. Hear about how she prototyped her design with the help of her mom’s sewing skills and then found a manufacturer when she was ready to produce at scale. The rest of the shownotes are at wearwagrepeat.com/podcast.

One of the best ways to market your online store is to have customers who already love you singing your praises to their friends. In this episode, I’m going to walk you through how to set up a rewards program for your online shop. I’ll cover various apps you can use to build it, things to consider when structuring your program and how to get the word out about it. The rest of the shownotes are at wearwagrepeat.com/podcast.

On today's episode, we’re taking a deep dive into what we feed our pets. Food is life, so what you feed your dog is going to make a big impact on them. Today, you’ll hear from an integrative veterinary medicine expert on how the right foods can help your dog live a longer, happier and healthier life. The rest of the shownotes are at wearwagrepeat.com/podcast.

On this episode, I’m talking to a woman, along with her sister, about how they started an app to help single dog lovers find love (without 4 legs). They created a dating app just for dog owners and the people who “get them.” To get the word out about their new businesses, the sisters hosted events all over the country and even created a national holiday! We’re gonna break it all down in this episode! The rest of the shownotes are at wearwagrepeat.com/podcast.

On this episode, I’m talking to a woman who’s taking canine gut health mainstream. For years, investors, retailers and the press just didn’t get it - but she stuck with this business and now it’s taken off! You’ll hear how she markets a product that’s both fun and practical plus inspiring advice about never giving up! The rest of the shownotes are at wearwagrepeat.com/podcast.

On this episode, I’m talking to a party planning entrepreneur who discovered an opportunity to create a product that she couldn’t find anywhere else. You’ll hear how she found inspiration, the risks she took to get it off the ground and how she found success by scaling back. You’ll also get some tips and ideas for planning your own puppy celebrations. The rest of the shownotes are at wearwagrepeat.com/podcast.

On this episode, I”m chatting with a branding expert and designer who’s been working with pet brands to help them reach their goals. She asks the tough questions with her clients - so listen in to get ideas for what you should be asking yourself before pursuing a website or logo redesign. She also shares some great resources that you can use to take your design to the next level! The rest of the shownotes are at wearwagrepeat.com/podcast.

On this episode, we’re talking a lot about life-changing dog nutrition. The origin story of this business starts with a Doberman who was given just 6 months to live, but through a major diet change he went on for nearly 3 more years! Now that nutrition advice and knowledge is being shared with dogs all over the country - changing the way dog moms give treats to their pups. The rest of the shownotes are at wearwagrepeat.com/podcast.

Welcome to Wear Wag Repeat Episode 56: Creating A Dog Empire - How to Start a Niche Business, Grow Big & Pivot. Do you dream of taking your little niche blog and turning it into a multimedia brand? See what’s worked and what didn’t for me as I launched an online shop and started a podcast in the last two years. The rest of the shownotes are at wearwagrepeat.com/podcast.