The Market Disrupter's Podcast

There are tools and tricks for just about EVERYTHING in your business.In fact, there are tools and tricks for problems you didn't even know you had until they created a tool/trick to help you fix it! Interestingly enough, what you might need in order to get your business scaling faster is absolutely, 100% free. That's right. Free. And effective. And... in my opinion, darn good for you. Take a quick listen- and let me know if you agree. :)   William Winterton started his first business at age 12, and the entrepreneurial bug has been with him ever since. A successful direct sales rep, videographer, private lender in real estate and even funding other multimillion-dollar startup companies, William has seen it all! He created Market Disrupters in 2017 to help small-business owners who are looking for an edge in their own market, and offers high-impact coaching, mentorship and other training tools through the Market Disrupters platform. Learn more about Market Disrupters at https://www.marketdisrupters.com

2019 is here! Let's blow past the New Year's Resolutions (I'll tell you why I am not a fan anyhow) and let's dive into some content! You're about to close a deal... but just before you get into it- you buckle! There's a disconnect between what you WANT to say and what you WILL say. And even if it's only a split second delay, your mind can trick you and force you to stumble all over yourself. Don't let that happen - EVER! In fact, this is such a simple solution that it works without hardly any work. If your prospect is comfortable with the conversation, you'll be comfortable guiding them through the purchase decision. And this little trick will help you set up that dialog organically!   William Winterton started his first business at age 12, and the entrepreneurial bug has been with him ever since. A successful direct sales rep, videographer, private lender in real estate and even funding other multimillion-dollar startup companies, William has seen it all! He created Market Disrupters in 2017 to help small-business owners who are looking for an edge in their own market, and offers high-impact coaching, mentorship and other training tools through the Market Disrupters platform. Learn more about Market Disrupters at https://www.marketdisrupters.com

I put this episode together based on a phone call with a client… and here’s what it boils down to – at the end of the day, if you’re not making enough money, it’s likely that you aren’t placing enough value on yourself, on your service and on your products.   One of the most devastating mindsets that crushes entrepreneurs is the lack of self-worth.   Just as with beauty, value is in the eye of the beholder.   This is a quick message, but incredibly powerful!     William Winterton started his first business at age 12, and the entrepreneurial bug has been with him ever since. A successful direct sales rep, videographer, private lender in real estate and even funding other multimillion-dollar startup companies, William has seen it all! He created Market Disrupters in 2017 to help small-business owners who are looking for an edge in their own market, and offers high-impact coaching, mentorship and other training tools through the Market Disrupters platform. Learn more about Market Disrupters at https://www.marketdisrupters.com Register for our free webinar training at http://www.onlinemeetingnow.com/register/?id=s3c2jvfxrq&

The final 45 days of the year are some of the most critical in terms of achieving your goals. It's very easy to fall into a rut and wind up finishing the year on autopilot.   Don't fall into that trap!   Instead, your mindset needs to be that of a fiery stallion... racing like mad toward the finish line! You've been working all year - the last month and a half are the final steps to getting you to your goal (and beyond)!   Here are 7 proven strategies to make sure you avoid the rut.   1) Walk away. 2) Bitesize your tasks. 3) Flip your schedule. 4) ??? (This one made me say, "Really?" - but yes, it works!) 5) Force yourself to take a break 6) Incentivize yourself 7) Just keep swimming   William Winterton started his first business at age 12, and the entrepreneurial bug has been with him ever since. A successful direct sales rep, videographer, private lender in real estate and even funding other multimillion-dollar startup companies, William has seen it all! He created Market Disrupters in 2017 to help small-business owners who are looking for an edge in their own market, and offers high-impact coaching, mentorship and other training tools through the Market Disrupters platform. Learn more about Market Disrupters at https://www.marketdisrupters.com Register for our free webinar training at http://www.onlinemeetingnow.com/register/?id=s3c2jvfxrq&

Gatekeepers are trained to keep salespeople away from the decision-maker, but that's no excuse to think there aren't ways to navigate around them and get that SALE! In this short podcast, William reveals 6 strategies to get gatekeepers to open the doors!     William Winterton started his first business at age 12, and the entrepreneurial bug has been with him ever since. A successful direct sales rep, videographer, private lender in real estate and even funding other multimillion-dollar startup companies, William has seen it all! He created Market Disrupters in 2017 to help small-business owners who are looking for an edge in their own market, and offers high-impact coaching, mentorship and other training tools through the Market Disrupters platform. Learn more about Market Disrupters at https://www.marketdisrupters.com

How can you ethically gain more positive reviews? And what is the best way to handle the inevitable negative reviews? Some key things to consider:                 Authenticity is key! Your clients and prospects will be able to tell in a hot second whether or not your reviews are legit. Don’t tempt fate by buying fake reviews, testimonials or likes.                 Encourage positive feedback without being sleezy! No one likes being forced to say or do something that they don’t really want to do. The key is to get satisfied clients to want to help you out.                 Find the positive in the negative reviews. Don’t sweep negative feedback under the rug. Use it both a learning experience as well as an opportunity to let your mad customer service skills shine!   William Winterton started his first business at age 12, and the entrepreneurial bug has been with him ever since. A successful direct sales rep, videographer, private lender in real estate and even funding other multimillion-dollar startup companies, William has seen it all! He created Market Disrupters in 2017 to help small-business owners who are looking for an edge in their own market, and offers high-impact coaching, mentorship and other training tools through the Market Disrupters platform. Learn more about Market Disrupters at https://www.marketdisrupters.com Register for our free webinar training at http://www.onlinemeetingnow.com/register/?id=s3c2jvfxrq&

It doesn't matter how good you are... there are only 24 hours in a day! And if you can't make the most of that time, you're going to get frustrated or worse- you'll burn out completely! These 10 strategies have been key to William's success, and in this podcast he shares them with you (along with plenty of humor and examples along the way). Don't understimate the power of productivity! William Winterton started his first business at age 12, and the entrepreneurial bug has been with him ever since. A successful direct sales rep, videographer, private lender in real estate and even funding other multimillion-dollar startup companies, William has seen it all! He created Market Disrupters in 2017 to help small-business owners who are looking for an edge in their own market, and offers high-impact coaching, mentorship and other training tools through the Market Disrupters platform. Learn more about Market Disrupters at https://www.marketdisrupters.com Register for our free webinar training at http://www.onlinemeetingnow.com/register/?id=s3c2jvfxrq&    

Let's talk about how you determine the value of your product or service. If you sell hamburgers, is it possible you could create an offer that would make someone pay $100 for a hamburger from you? Being clear on the value you provide is key to any businesses success- customers will pay you ONLY if they perceive your goods and services to be valuable for the amount of money they're laying out. There are also 4 things you need to know in order to make sure you're ready to close your deal for the price point you've determined: 1) Do they actually NEED your product 2) Do they have the authority to say YES to purchasing your product 3) Can they afford your product (are they qualified) 4) Has the value been clearly established   William Winterton started his first business at age 12, and the entrepreneurial bug has been with him ever since. A successful direct sales rep, videographer, private lender in real estate and even funding other multimillion-dollar startup companies, William has seen it all! He created Market Disrupters in 2017 to help small-business owners who are looking for an edge in their own market, and offers high-impact coaching, mentorship and other training tools through the Market Disrupters platform. Learn more about Market Disrupters at https://www.marketdisrupters.com Register for our free webinar training at http://www.onlinemeetingnow.com/register/?id=s3c2jvfxrq&

Sometimes a visual illustration is required to really get the point across, and this is one that I created a while back that has resonated with a number of our clients. The entrepreneur is the oyster... the business is the pearl. And once you understand and appreciate that relationship, you will be able to focus on your goals in a swifter and more intentional way.   William Winterton started his first business at age 12, and the entrepreneurial bug has been with him ever since. A successful direct sales rep, videographer, private lender in real estate and even funding other multimillion-dollar startup companies, William has seen it all! He created Market Disrupters in 2017 to help small-business owners who are looking for an edge in their own market, and offers high-impact coaching, mentorship and other training tools through the Market Disrupters platform. Learn more about Market Disrupters at www.marketdisrupters.com

Keep the Clients You've Worked So Hard To Acquire!!   More than 90% of dissatisfied customers just walk away without ever explaining why. Let that sink in for a moment... If someone doesn't like you, your product or your service... they'll probably just disappear. You can't afford to let that happen too much, otherwise you'll be a hamster on a wheel racing to bring in new clients all the time just to keep up.   Instead, these 5 tactics are what the professionals use to keep clients happy well beyond their first order:   1) Relationship (care for them like you're a jealous teenager) 2) Reign in the Wanderers (those that have lost interest... it's time for a new spark) 3) Complaints are a Gift (like candy or flowers or a new TV) 4) Keep selling (they don't have everything they need yet... right?) 5) MAX Customer Service (stop just short of creepy, and you've got it)     William Winterton started his first business at age 12, and the entrepreneurial bug has been with him ever since. A successful direct sales rep, videographer, private lender in real estate and even funding other multimillion-dollar startup companies, William has seen it all! He created Market Disrupters in 2017 to help small-business owners who are looking for an edge in their own market, and offers high-impact coaching, mentorship and other training tools through the Market Disrupters platform. Learn more about Market Disrupters at www.marketdisrupters.com

I'm giving you permission to take a break! Not forever... just long enough for you to remember why you chased you dream in the first place! Remember at one time, thinking about the "freedom of running your own business?"  :)   Schedule Your Life, Not Just Work Let Go of Fear Set (AND STICK TO) Boundaries Unplug Start Something New Acknowledge Your Fuel Remember Who Your Friends Are Delegate Your Life Try Time Mapping Reward Yourself     William Winterton started his first business at age 12, and the entrepreneurial bug has been with him ever since. A successful direct sales rep, videographer, private lender in real estate and even funding other multimillion-dollar startup companies, William has seen it all! He created Market Disrupters in 2017 to help small-business owners who are looking for an edge in their own market, and offers high-impact coaching, mentorship and other training tools through the Market Disrupters platform. Learn more about Market Disrupters at www.marketdisrupters.com

"If you put your mind to it, you can accomplish anything!" - Doc Brown, Back to the Future   I've finished my first eBook- "47 Ways Your Business Can DISRUPT" and it's yours for FREE! Visit www.marketdisrupters.com and pick up your free copy... but first, check out a little backstory in this podcast!       William Winterton started his first business at age 12, and the entrepreneurial bug has been with him ever since. A successful direct sales rep, videographer, private lender in real estate and even funding other multimillion-dollar startup companies, William has seen it all! He created Market Disrupters in 2017 to help small-business owners who are looking for an edge in their own market, and offers high-impact coaching, mentorship and other training tools through the Market Disrupters platform. Learn more about Market Disrupters at www.marketdisrupters.com

Your small-business needs every minute it can get in order to grow. All the tech-tools in the world aren't going to help if the stuff between your ears isn't wired for success.   The 3 Weirdly Effective Steps I share in this podcast are:   1) The TOP 6 2) Reality TV Show 3) Eliminating Distractions   This combination will ABSOLUTELY provide results! Don't believe me? I dare you to take my 7-Day Challenge!   William Winterton started his first business at age 12, and the entrepreneurial bug has been with him ever since. A successful direct sales rep, videographer, private lender in real estate and even funding other multimillion-dollar startup companies, William has seen it all! He created Market Disrupters in 2017 to help small-business owners who are looking for an edge in their own market, and offers high-impact coaching, mentorship and other training tools through the Market Disrupters platform. Learn more about Market Disrupters at www.marketdisrupters.com

Episode 61: You're Worth More Than Your Price Tag   Are you charging the right amount for your product or service? How do you know for sure?     Four Pillars Of Determining The Value Of Your Products and Services:   * Determine the going rate - what are your competitors charging for the same services? * Who is your audience - figure out who your audience is, and if they can afford your services * Compare your abilities to others in your field * Determine how much value you are actually providing       William Winterton started his first business at age 12, and the entrepreneurial bug has been with him ever since. A successful direct sales rep, videographer, private lender in real estate and even funding other multimillion-dollar startup companies, William has seen it all! He created Market Disrupters in 2017 to help small-business owners who are looking for an edge in their own market, and offers high-impact coaching, mentorship and other training tools through the Market Disrupters platform. Learn more about Market Disrupters at www.marketdisrupters.com  

The evil, seductive temptress known as PROCRASTINATION is absolutely KILLING your progress. If you're like me, you try to stay on task... but you're still subject to wasting more time than you intend. This episode is relating a VERY personal story about how I got kicked in the face today (figuratively). It was a wakeup call, too powerful not to share...       William Winterton started his first business at age 12, and the entrepreneurial bug has been with him ever since. A successful direct sales rep, videographer, private lender in real estate and even funding other multimillion-dollar startup companies, William has seen it all! He created Market Disrupters in 2017 to help small-business owners who are looking for an edge in their own market, and offers high-impact coaching, mentorship and other training tools through the Market Disrupters platform. Learn more about Market Disrupters at www.marketdisrupters.com